There is a degree of irony in seeing certain members evangelising about the importance of "choice" in the Android ecosystem while bashing those who have CHOSEN the iPhone for making the wrong choice. What they seem to fail to grasp is that sometimes the choice to let someone choose for you is an entirely legitimate choice.
We are utterly drenched in choices these days. Novelty is no longer novel. I can enjoy novelty in even the most basic, most mundane aspects of life. I have endless choices for food, music, movies, clothing, interior decoration, professional and personal software applications, news outlets, streaming TV channels, coffee shops, cab companies, magazines, pornography, medicine, moisturiser, holidays, mobile phones, tablets, TVs, religions, philosophies, reading material, political activism, legal representation, alcohol, fruit juices and writing paper! And more! There is almost nowhere in life, no aspect of existence, that isn't suffused with choices, choices and more choices. Most of us, we rational types who want to spend some of our time enjoying our choices rather than all of it making those choices, tend to choose to let someone else choose for us, or at least narrow down our options a tad.
I've made a very deliberate choice to allow Apple to make some choices for me. Sure, I want freedom to choose to a degree, but I appreciate having my choices guided somewhat. I do the same with many aspects of my life. I get a lot of my news, for example, from the BBC and the Economist; here I have chosen to allow the editors and producers of the aforementioned news outlets to curate my news for me. I trust that they will make good choices and help guide me to what I will find interesting and instructive. We all do this with various parts of our lives. This is not only smart but essentially unavoidable. It's only a problem if you aren't allowed to change your mind.
If, one day, I start to find Apple's choices don't lead to a great experience for me then I will happily choose something else. Just like if Waitrose stop stocking the food I like or if the Economist stops covering the stories I feel should be covered. Until that day I choose to use Apple devices. Choice is good.
