Oh I understand how it works. But sometimes what a customer doesn't know is easier, regardless if it's better. The old way, they appeared to pay once for the phone, and the rest was rolled into their bill. Now they have to manually calculate what their rate plan is, plus their monthly payment for the phone on their own to figure it all out. And is that locked, or unlocked? In the end it's better for them, but I don't think it's easier. Easier is -- the phone costs $200, and the contract costs: $70/month. Don't have to think about it again for two years. Is it better? Yes. Easier? No.
So for someone who hasn't upgraded their phone in two years since they last bought a brand new iPhone 6 on contract, they are in for a whole new world of cell phone pricing when it comes time to upgrade to an iPhone 7.
A customer doesn't have to manually calculate their bill.
When I got my latest iPhone after these changes have been made... the salesman had a worksheet where they tallied up all the various parts of your bill:
Here's how much the basic line costs per month (voice and texts)
Pick your data plan and here's how much it costs per month
Pick your phone and here's how much it costs per month
Insurance? Here's how much it costs per month
etc...
Then they add it up and that's how much you pay each month. It's not hard to comprehend.
The salesmen spells it out pretty well. No customer has to figure anything out on their own. They had a similar worksheet the old way too.
You're gonna spend some time in the carrier store with the salesman explaining things regardless... and you don't sign the paperwork until you understand everything.
I agree that it's different... but I wouldn't call it hard. And with all carriers dumping contracts/subsidies and switching to payment plans... you're gonna have to learn it sometime.
Side note: I would imagine most people used to get the latest iPhone in the 16GB capacity because it was the cheapest option up front. You needed $200 before you could even walk out the door.
But if you wanted the top-end iPhone the old way... you needed $500 immediately!
Now... you don't need to pay anything up front. The cheapest current iPhone is $27 a month and the most expensive iPhone is $40 a month... versus $200 to $500 up front.
I would definitely call
not having to pay $500 up front "easier"
