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agreed, don't like the camera bulge... BUT most people use cases and cases generally are thicker than the bulge... so doesn't that make it fine?

When Apple's official pictures of the phone (in this case, the 6) remove the protruding camera, that to me rings alarm bells. It implies that the design really was contrary to Apple's standards and mentality, just because Butterblimp Jony gets a raging clue from an extra particle of thinness.

The only protruding thing from Jony Ive should be his belly.

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This is why Apple don't publish specs.

The rated capacity of the battery is a minor technical detail. The things that matter are all higher-order problems such as how much life you can get out of it and how much of that life it keeps with wear-and-tear.

It's the same deal with all of the other specs. You don't really care how many cores the CPU has or how much RAM is in there, you care that it's always responsive and that you don't need to wait for things to load.

You're all talking about this battery with none of the really important technical insight whatsoever. Maybe these batteries have a smaller initial capacity, but retain more of it after 12 months than the previous components. Maybe they've got better controller chips in the hardware so you still get more life. I don't know. You don't know. Don't worry about it.

Don't waste time sweating about things you don't really understand in enough depth to pass judgement on. I'm an electronic engineer who works in nanotechnology, and even I don't know enough to make any kind of judgement about this design decision.

Everybody's also forgotten about component cost. The new iPhones contain plenty of components which weren't in the last iPhone in any form (e.g. 3D touch, haptic engine). That's additional cost that has to be made up somewhere - either from Apple's margins (which could still be the case) or by using cheaper components elsewhere. If they tested these batteries and found they got the same lifetime as the previous generation while using a cheaper component, most engineers would consider that a pretty good solution.
 
Because who could imagine making the phone a whole millimeter thicker to eliminate the protruding camera and actually increase battery life?

Personally I'd rather have thinner and lighter. I have an M8 which is bigger all around and heavier and it makes a big difference in everyday use... I especially hate how heavy it feels in my slacks and shorts.
 
They have the best battery life in their laptops and practically the worst in their phones.

Worst battery life in their phones? Not remotely: http://www.anandtech.com/show/8554/the-iphone-6-review/7

That's just one review but is the best, most controlled review. All other reviews show the iPhone 6 having comparable battery life to flagship Android phones (except for the ones designed specifically for ultra long battery life [i.e., they're fat and heavy]). Sometimes the phones running Android have a little longer battery life, sometimes they don't (but they almost always have larger batteries, which means they are less efficient).

Even the iPhone 5 and 5s, which some people complained about battery life, had battery life comparable to flagship phones at the time (although the Samsung S5 had much better battery life, at the expense of thickness, weight, style, and so forth).
 
since this is an S year, i wonder if we could take the battery from the 6 and put it in the 6s and have it .sort of. fit. i wouldn't recommended doing this on a daily driver, but as an experiment it's actually kinda interesting.
 
Would've been nice to have extra battery life instead of the same as last years. If I had to make a list of things I'd improve about the iPhone, battery life would be at the very top of that list.
 
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They have the best battery life in their laptops and practically the worst in their phones.

Worst battery life in their phones? Not remotely: http://www.anandtech.com/show/8554/the-iphone-6-review/7

That's just one review but is the best, most controlled review. All other reviews show the iPhone 6 having comparable battery life to flagship Android phones (except for the ones designed specifically for ultra long battery life [i.e., they're fat and heavy]). Sometimes the phones running Android have a little longer battery life, sometimes they don't (but they almost always have larger batteries, which means they are less efficient).

Even the iPhone 5 and 5s, which some people complained about battery life, had battery life comparable to flagship phones at the time (although the Samsung S5 had much better battery life, at the expense of thickness, weight, style, and so forth).
 
So about a 6% difference. Big whoop. If the A9 is 10% more efficient which is entirely possible, it'd be a wash.

Keep in mind not all battery tech is equal either. Just like processor speeds, manufacturers are subtly improving battery chemistry so year's model could well last longer and have more charge cycles than last year's model despite a slightly lower mah.
 
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apple tested the 6S with the same battery life. it was too good. they had to deal with that asap.
 
I think Apple's new taptic engine inside the phone might be the reason why the battery is smaller than the previous one. Waiting for ifixit to teardown this phone.
 
Phone battery tech really needs to advance already.
Yeah, or battery tech in general. Don't "they" say the energy capacity of current lithium polymer batteries is already approaching the physical limit for the size?
 
So about a 6% difference. Big whoop. If the A9 is 10% more efficient which is entirely possible, it'd be a wash.

Keep in mind not all battery tech is equal either. Just like processor speeds, manufacturers are subtly improving battery chemistry so year's model could well last longer and have more charge cycles than last year's model despite a slightly lower mah.
doubt it. if they got better battery tech/chemistry they would have bragged about it in the keynote.
 
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The reason is Apple A9 is more efficient. That is all.
allthose A9 is more efficient claims are all taken in a vaccum. is it during peak or just being on or during gaming? we have no idea. its like the battery chart. almost no one gets 10 hrs from the 6 unless you listen with the screen off. realistically its 6.5-7.5 hrs at best.
 
I'm not sure why this is surprising considering both phones now include a Taptic Engine.

Wouldn't this Taptic engine being in use constantly while you interact with the phone also contribute to increased battery usage?
 
If Apple kept the battery size while increasing the thickness a bit (to the point of eliminating the camera lens bulge perhaps), people would react: Apple is greedy! They are making people buy a new case! If the new iPhones have the same real life battery life, Apple probably made the right decision.

Having said that, I would like to see long battery life on iPhone 7.

They are already making people buy a new case. The apple cases for the 6 and 6+ do not fit the 6s and 6s+. There are different cases for those.
 
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I wonder if people would be more inclined to spend an extra $100 for battery improvements instead of storage bumps?

For example, the base model iPhone could come with 32/64GB but the standard battery. For $100 more, you get 64GB but a battery that lasts twice as long. Not sure how that would work out but it's an idea.

I would pay extra for a thicker phone and bigger battery.
 
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So when Apple says that the iPhone 6s will have the same battery life as the 6, presumably they mean the iPhone 6 running iOS8 and the 6s on iOS9. And I would assume that iOS9 is a more efficient OS than 8. So comparing apples to apples, the new phones will have worse battery life.
 
I wonder if people would be more inclined to spend an extra $100 for battery improvements instead of storage bumps?

For example, the base model iPhone could come with 32/64GB but the standard battery. For $100 more, you get 64GB but a battery that lasts twice as long. Not sure how that would work out but it's an idea.

Oh heck no.
 
So is this the new trend trend? iPhones are getting thinker and heavier but packed with smaller batteries.

And they claim the battery life will be the same but I'm calling BS on that one.
 
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