Odds are they just read whatever your order status says.
Your probably 100% correct. I still don't expect anything on Fri. Although it would be nice considering my birthday is Saturday
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I ordered the 7+ 128gb Black on 9/9 at about 11am. I tried tracking it via order # on the UPS website and nothing showed up. My Sprint order page has tbe same msg as others "Your order for the iPhone 7 Plus Black 128GB has been received and will ship by 9/30 if ordered before 11AM CT on 9/13. Your order will ship by 10/19 if ordered after 11AM CT on 9/13. You may track the progress of your order at www.sprint.com/myorder. Additionally, keep an eye out for a shipping email with your tracking information. Thank you for your patience." When I called yesterday the representative told me since Sprint has such a shortage of the plus models it's very unlikely I'll get my phone this month.
Crazy
I kinda wish I hadn't pre-ordered. I've had better luck walking in on launch day.