This is my 7th iPhone launch. I've received all the others on launch day but it looks like the Jet Black 7 128GB will break the run.Sadly, this is more of an issue this year as my 6S was stolen in May and I've been struggling with a 16GB 5S ever since.
The 7 is clearly a stop-gap for Apple until the major refresh next year. The compromise of the Jet Black colour is one of the few things to get excited about, design wise, this year. So why are stocks so low?
I ordered at 8.09am the other week and I'm in the 26th Sep - 3 Oct bracket. That's fair enough - I saw the estimate when I ordered.
...Until you factor in that Apple are providing other retailers with stock. Why are Jet Black phones being provided to John Lewis, when Apple have their own preorders to fulfil? How is that a good customer experience when the people who keenly logged into Apple's website 11 days ago are still waiting for their order to move from "Processing"?
I realise that Apple occasionally bump up their order dates, but being able to order (and pick up) an Apple phone that Apple themselves can't provide is ridiculous. No, John Lewis didn't have a huge supply (9 apparently) but that supply should have been given to the pre-orders. What's the point of allowing JL to do this? It just reflects badly on Apple.