Right but I felt that the adapter is pretty much just a pass-through. Like the inexpensive MagSafe 2 adapters for the newer MacBook Pros.Apple lightning cables are $20 and do not take much abuse. I can buy a much more durable cable for half the price and the cable will last twice as long. Hell yeah Apple cables are overpriced.
At $9 I bet people at Apple are complaining that they are practically giving away the cable. I thought for sure the cable would be over $30. Why? Because Apple can.