Yes, I think Apple cares. I think it was a closely examined decision. I think all of them are. The iPhone isn't an accident, it's the borders drawn after years of trench warfare.
There are essentially 3 iPhone designs on the market at any given time, and Apple typically has the top two highest selling phones and all of the industry profit. For everyone who might agree with you on wanting to change one spec, they almost certainly don't all agree on what they'd like to have changed to achieve it.
I'm not arguing the merit of any one design feature, my point is quite simply that to pick one spec and say "asking to change it is a win/win" without considering the impact it has on the overall design is wrong.