Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I think mostly because it doesn't follow the Apple trend. Usually an XS --> X would bring in a new look (innovation?) with minor improvements of everything you mentioned. And the fact that Apple took of a huge dive on stock today because of iPhone sales, I doubt people are going to buy the same looking phone (assuming these schematics are real). I guess if you're just a phone user then it does not matter, but if you are a investor, then it matters a lot financially.

The market is a sham. They drove the price up last couple months to bring it right down. There is resistance at around $95, and tested those levels for like the 3rd tinge and couldn't break it.
 
Well of course! Both those statements are bound to be true, and I wasn't disagreeing with that. Simply adding 1 new feature technically makes it the most feature-rich iPhone, and because it's a new iPhone, there's zero doubt that Apple will make a profit out of it. But if it truly is a "6SS", meaning it looks nearly identical, then it also looks bad for them.

Sure, most of us might not care if the iPhone uses the same body for the next 10 generations. But again, it definitely wouldn't *help* sales to keep the same design for a 3rd year. For many people, you could put all the features in the iPhone that are physically possible. But if it looks exactly the same as your 2-year-old model, they may feel as if they're not truly getting anything new. It's more of a psychological thing than anything.
It would be nice to see them change the cosmetics every year! Hey I see what you mean, but geez you have to understand the cost, tooling and all the time that's needed to pull off some of these engineering feats of putting all these high tech components in these chassis bodies. Apple has lots of money and lots of brains and I wouldn't doubt them and what they are capable of. They know what they're doing. Next year is the year to make a big splash and they will with a redesigned 10th anniversary iPhone. Why take the luster away from what could be one of the great tech advances to an iconic product next year by redesigning the iPhone this year too? With the 6 cycle people likely to upgrade in big numbers im sure the similar design this year will hold serve just fine for one last time.
 
So you can only charge the phone or listen to music, but not both at the same time. I have an older car without bluetooth, so on trips i have stop listening to music to charge my phone? I charge my phone on my desk at the office while I listen to music.. now i have to wait, or always have manage the battery. Unless this thing has wireless charging somehow... i am missing something. Apple please stop working on a car.. u are distracted, Get back to your Core®
Maybe that's the reason for the smart connector pins? Logitech shows that it can be used for charging on the iPad Pro. I would think there will be 3rd party docks made to take advantage of it. And voila, charging issue solved.
 
  • Like
Reactions: xnu
Looking at some of the comments here, I guess people only judge a book by its cover. If it looks the same, then it's no good. Who cares about the SoC, etc.

Looking back comparing the 6 and 6S, do people still think the 6S is nothing big over the 6, despite the huge advancement of the A9 chip?

It is obvious that Apple would want the 2017 iPhone to be a bang due to it being the 10th anniversary of its money maker. So physical design changes are probably saved for that one.
[doublepost=1461807105][/doublepost]
Wow, so you've been using your original iPhone till now and it's the same experience as the 6S? Are you a masochist or something?
[doublepost=1461807249][/doublepost]
Because people judge only by looks. I guess it's true what people been saying in the past, people buy iPhone only for the looks. Kinda obvious now when people are bashing the phone because it looks similar to the 6/6S.
Most people I know buy the iPhone for its intuitiveness and its secure ecosystem. The looks are just a bonus. People will always buy the iPhone for these reasons and will again this year too. The iPhone 7 will have no problem selling especially to the 6 cycle people.
 
They've released 3 devices this year (iphone SE, 9.7" iPad Pro, 2016 rMB) with a headphone jack. And there is still a decent possibility that they will release MBPs at or around WWDC with a headphone jack (since I assume Apple is waiting for the release of the iPhone 7 to bring about this change in audio interface - or why not do it already). That is going to be really weird. You could easily have someone buy a macbook from this year and buy an iPhone 7 later this year and have to use an adapter or completely different headphones for each device which seems...inelegant.

I think their best course of action is to push wireless headphones ONLY for the iphone 7 and DO NOT come out with a lightening capable set of headphones. Instead invest heavily in a very small adapter for regular 3.5mm headphones so they can be used with the iphone 7's lightening port. Trying to introduce a NEW headphone lightening interface (that is basically Apple only, and introduces a lot of fragmentation for their product line) seems silly. Don't try to reinvent headphones. Just push wireless for the iphone 7 and give people a really good adapter (for regular headphones) if they need it.

Full disclosure: I could care less about headphone jacks in the iphone 7 but I really, really don't want the 3.5mm headphone jack removed from macbooks/ipads. I will probably always be cross platform (I use an android phone, I'm sure many others have an iphone but also use a PC). In that scenario moving to a new audio interface ONLY for apple devices would really suck.

I think everyone's freaking out way too much over rumours loll


There's already one or two headphones with both 3.5 and lightning connectors available. I agree with the adaptor idea if they /have/ to rid the port.

Must have a cable connection though - Bluetooth is still not quite good enough. Have a terrific JBL speaker thingy and the difference between Bluetooth, 3.5 aux in or lighting over USB is insane. BT choppy and drops out at random, misses beats or song stutters. Cable no problem and lightning "sounds better" than Aux either digital vs a analog or placebo effect. A bit of both I think!
 
Why does the front view show an oblong cutout for the camera, but the isometric shows a round camera? It shouldn't be inconsistent.
 
Apple did 3 gens of iPads with the same shell. The iPad4 had huge upgrades in internals. Then the went radically different with iPad Air. They have done it before! Every "S" model sold better than their predecessor except for the 6S. The 6 was a huge success because it had larger screens, many were waiting for that. The cycle reversed for that reason. The 6 people will upgrade to the 7, the lease and next (and the other carriers that have that type of program) people will too because they can after one year. The 8 will be the radical phone change to celebrate its 10th anniversary. The normal pattern for Apple products is one year big changes in the internals, then the form factor changes with basically a speed bump and some new features. The first Intel Macs were basically the Power PC form factor with all new internals. The iPhone 4 was a speed bump on 3gS hardware with a new form factor. So this is a iPad4 type moment.
 
Apple doesn't radically change the design of the iPhone every two years. The original iPhone, the 3G and the 3GS were all similar. The 4 and 4S changed it up but the 5 and 5S were not radical departures from the 4 and 4S. Different sure but not some some completely new radical redesign with no link backward. Same with the 6 line. It's more of a return to the original and 3G/3GS design but still not some crazy redesign that had never been seen before. Of course the 7 will be something between the 6 line and what's come before. There are only so many ways to design a phone.
 
  • Like
Reactions: macdragonfl
Or they can just not be cheap and include a 3.5 mm jack to lightning adapter.

I think they're going to push for high resolution music, and dumping the headphone jack and introducing a new method of listening to it, is part of their goal. I don't know if that's a good thing or bad thing, but I think it's something they'll eventually pursue.
 
Yoooooo appppppple. Bezels and home button have gotz to go!!!!!!!! Or at least minimize the home button to shrink the bezels. Oh and make iOS better please. If you need to save man power you can just leave Mac OS alone since all you mostly do to it is add pretty much useless features that sometimes even become annoying.
 
  • Like
Reactions: Col4bin
Is that in low light? I never owned a ip6 but my plus 6 and 6S have always taken good pictures for a phone.

Maybe worth getting it checked out ?
no, didn't mean to say zoom in. the bokeh would look normal on other phones I had. obviously not as sharp as a dslr but the iP6 bokeh looks like water blue filter added on. hard to explain but there's a few threads on it when the iP6 came out.
 
Yes, he enjoyed coasting along and avoiding the design studio for 2015 and 2016, the gross profits grew by avoiding the cost of creating a fresh new design. Devotees buy whatever Apple puts out, so no reason for a change.
Us devotees are the reason for the 50b last quarter and 40b this quarter. Ugh, only 40b.:confused:
 
Galaxy S7 - full IP68 WITH HEADPHONE JACK.

Yep Apple is no longer a leader... I just traded in my iPhone 6s for the S7. I just got tired of Apple's ecosystem nickle and dime-ing me for everything. Apple cloud prices... outrageous... no real family plans... tired of it... Apple music... overpriced. I have my ipad mini w retina display and a 2 year old macbook pro w retina. My mid-2012 MBP's logic board went out on me this year... I'm done with Apple for the foreseeable future. My wife uses the Macbook Pro, I bought a $150 Chromebook. Over. It.
 
  • Like
Reactions: trifid and AliMacs
Man, how many times does Apple think they can milk this? Same or minimal upgrades every year. I guess they think people will buy any new version Apple releases. The only thing they have right now is branding... but that will fade.
 
  • Like
Reactions: AliMacs and 4Apples
So, either listening to music or charging. I use my iPhone the car with an aux cable and charge it at the same time, this won't be possible. An adaptor will also be cumbersome in the pocket. This is really one of Apple's worst decisions of all time. I hope this phone bombs so much that the revolutionary 7s will feature a headphone jack. Either that or I will actually have to switch to Android or use my 6s+ for the rest of my life.
Sure, it has a better camera but to me this phone is not an upgrade but a major downgrade.
 
If the rumors are true, it’s a little disappointing if this is all we get this year. It won’t bother me as I’m on the “s” track, and love my 6s (and still have my 5s). I purchase my phones outright, unlocked, so I need to get two years of use from them. But, I still like seeing the innovation that usually comes from Apple.

But, except for refinements of existing features, phones are pretty mature these days. I’m not sure what else you could build in to make it seem really new and different, without resorting to a lot of gimmicks that only a minority of users would find useful.

My biggest complaint has been the lack of UI development in iOS. Seriously, it pretty much looks the same, and acts the same, as it did in 2007. I realize there have been many improvements under-the-hood, but the UI is old and boring.

For example, earlier this year, our IT dept was told we need to learn and support Androids. We have primarily been a Mac shop, and I’ve been entrenched in the Apple eco-system since I first got my Mac certifications in 1986. So, they handed me last year’s Moto G and said learn Android! Until then, I had never even held an Android phone. But, after learning the ins and outs of it, there were a few things that I absolutely loved. For one thing, I love bumping or tapping the phone and seeing the time and any pending notifications. I frequently miss notifications on my 6s, and unless I’m missing something, the only way for me to check is to pick up the phone, and press the Sleep/Wake button, or purchase an Apple Watch, I guess (not an option). That’s crazy!

Also, I like the configurable widgets that can be applied to the home screen, totally giving it a unique and customized look, and also the fact that I can move an icon anywhere, and it will stay there. I don’t HAVE to have all my icons lined up in a boring pattern next to each other. And, if there are apps that can do this, I'd still rather do it natively, directly through iOS.

I realize some of these trade-offs may be because of battery and/or security issues, but you would think Apple could do something to make iOS more customizable. Having said this, there are plenty of negatives I could bring up about the Android OS, and I will probably always remain an iPhone user, but I am definitely bored with this old, tired UI that is iOS.
 
Most people I know buy the iPhone for its intuitiveness and its secure ecosystem. The looks are just a bonus. People will always buy the iPhone for these reasons and will again this year too. The iPhone 7 will have no problem selling especially to the 6 cycle people.

Yes.. People buy the iPhone for it's security and ecosystem, but will they buy one every year (or two) if there isn't much change to it? Will a new camera faster chip & battery make me want to go spend $700+ after tax? I think not.. I will wait and see what's in store next year. My 6 works just fine;)
 
  • Like
Reactions: mackinmike
Another one port frenzy! Apple has a thing with singularity.
It's going to sell for sure, how well? Time will tell.

But do reckon many of us will hold dearly to our current iphones.
 
Yes.. People buy the iPhone for it's security and ecosystem, but will they buy one every year (or two) if there isn't much change to it? Will a new camera faster chip & battery make me want to go spend $700+ after tax? I think not.. I will wait and see what's in store next year. My 6 works just fine;)

Exactly, the subsidies are gone now... people will need more reasons to upgrade b4 spending that much. Job's pipeline is empty and now it's entirely Cook. What has Cook given us......? Wait for it... iphone SE and watch bands. sigh.
 
  • Like
Reactions: 4Apples
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.