If the rumors are true, it’s a little disappointing if this is all we get this year. It won’t bother me as I’m on the “s” track, and love my 6s (and still have my 5s). I purchase my phones outright, unlocked, so I need to get two years of use from them. But, I still like seeing the innovation that usually comes from Apple.
But, except for refinements of existing features, phones are pretty mature these days. I’m not sure what else you could build in to make it seem really new and different, without resorting to a lot of gimmicks that only a minority of users would find useful.
My biggest complaint has been the lack of UI development in iOS. Seriously, it pretty much looks the same, and acts the same, as it did in 2007. I realize there have been many improvements under-the-hood, but the UI is old and boring.
For example, earlier this year, our IT dept was told we need to learn and support Androids. We have primarily been a Mac shop, and I’ve been entrenched in the Apple eco-system since I first got my Mac certifications in 1986. So, they handed me last year’s Moto G and said learn Android! Until then, I had never even held an Android phone. But, after learning the ins and outs of it, there were a few things that I absolutely loved. For one thing, I love bumping or tapping the phone and seeing the time and any pending notifications. I frequently miss notifications on my 6s, and unless I’m missing something, the only way for me to check is to pick up the phone, and press the Sleep/Wake button, or purchase an Apple Watch, I guess (not an option). That’s crazy!
Also, I like the configurable widgets that can be applied to the home screen, totally giving it a unique and customized look, and also the fact that I can move an icon anywhere, and it will stay there. I don’t HAVE to have all my icons lined up in a boring pattern next to each other. And, if there are apps that can do this, I'd still rather do it natively, directly through iOS.
I realize some of these trade-offs may be because of battery and/or security issues, but you would think Apple could do something to make iOS more customizable. Having said this, there are plenty of negatives I could bring up about the Android OS, and I will probably always remain an iPhone user, but I am definitely bored with this old, tired UI that is iOS.