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By doing what?
Apple is doing fine.
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Maybe one of those sturdy phone for kids or elder people will suit you better. My 6 plus from day one is still in mint condition because I take care of my stuff.
Are they? Year to year says not

They are lagging behind the rest of tech from other phones
 
Perfect timing for Apple to release a very similar-looking phone to the 6s Plus, right? They only lost $40 billion in market cap today ;)

I gonna skip this one, my iPhone 6 still delivers and it's the iPhone 8 that will bring on a complete new design including some new techniques, like 'true' wireless charging...that is, IF the rumors are correct....
 
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So basically as close to a month before the iPhone 4S announcement there were rumors that it would actually be iPhone 5 and have a "teardrop" type of design and a different home button--so basically completely off on the design (which hasn't been real for any iPhone so far at all), or what the phone would even be called that year: https://www.macrumors.com/2011/08/10/this-could-be-what-apples-iphone-5-looks-like/
It's funny how you choose to ignore all the links I posted. There were no physical leaks for the 2011 iPhone, unlike for the iPhone 4/5/6, just some people guessing. Every iPhone leaks around this time of the year. (Again, 2011 iPhone didn't leak, it was pure speculation. Every other year there were actual casing leaks.)
 
It's funny how you choose to ignore all the links I posted. There were no physical leaks for the 2011 iPhone, unlike for the iPhone 4/5/6, just some people guessing. Every iPhone leaks around this time of the year. (Again, 2011 iPhone didn't leak, it was pure speculation. Every other year there were actual casing leaks.)

Exactly, we've known what the last few iPhone models have been like from leaks that turned out to be true despite all the usual fanboy forum talk - "Haha, if you think this is real you're crazy - Apple would never have crappy antenna lines and a protruding camera, wait until release...". :rolleyes:

I'm 99% sure all the current leaks about the "7" being relatively unchanged aside from a few small touches are true, there are plenty of them telling the same story.
 
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Looks like I'll be waiting for the next version. Im not paying a fortune for a new phone that looks identical to my iPhone 6 Plus just with newer guts and better camera.
 
A large percentage of iPhone 6 owners will upgrade to the 7 regardless of the "few cosmetic changes" the new features alone will draw most of them in along with the fact that the 6 will be a bit long in the tooth especially in the camera department. Remember the 6 cycle was enormous and a large majority will upgrade. As for myself I have the 6S plus and my upgrade will be the 10th anniversary iPhone and without a doubt it will be a healthy upgrade much like the 7 will be over the 6.

That remains to be seen but it's certainly not guaranteed that a large percentage of iPhone 6 users will upgrade to the 7 if it looks the same. In my experience a lot of iPhone users only upgrade when there is a new design so they can show off to their friends that they've got the latest iPhone. I'm not talking about the fanboys who will upgrade regardless or the geeks who look for new features, I'm talking about the average person on the street who make up the vast majority of iPhone sales. Apple has struggled to persuade them to upgrade to the 6s despite a barrage of television advertising so I don't see why the 7 will prove easier to sell.
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The whole reason we got the SE was because they didn't want to redesign a brand new phone model they would only get 6 months out of before it became last years design. The 4" 6s design has sailed at this point. The SE will remain as is as Apple depreciates it over the next 3 years. Instead we'll get a brand new premium 4" 7 at the $599 price point to replace the SE in 3 years.

So you're suggesting they will stretch out the SE design for another 3 years. By the end that design will have been around for 8 years. Maybe they will but I can't see it being a best seller if they do. I can only see iPhone sales continuing to fall YoY if they follow your thinking.
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The SE is the 4 inch version of the 6S (A9 chip ect....) the 4.7 inch iPhone 7 will not get the dual camera so how could it be a pro? This year will be a perfect opportunity for Apple to market the plus as the pro model. (Pro shooter). My guess on the 4 inch phone would be that it would get similar design language as the other 2017 10th anniversary iPhones and just lack a couple features like the SE does at this time. In other words it will run the "A10 chip" but not have dual camera or certain software features of the 4.7 or 5.5. I think it's clear that Apple wants the larger phone to be the top of the class in features. That's where the money is. When walking around in the wild I see more phones 5 inches to 5.5 the most.

Using the Pro label has nothing to do with functionality, it's about justifying a higher selling price. They have 2 iPad Pro models, 2 MBP models so it seems likely to me they will go with 2 iPhone Pro models. I don't know who you mix with but in my experience the 4.7" is by far and away the bigger seller.
 
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Apple doesn't radically change the design of the iPhone every two years. The original iPhone, the 3G and the 3GS were all similar. The 4 and 4S changed it up but the 5 and 5S were not radical departures from the 4 and 4S. Different sure but not some some completely new radical redesign with no link backward. Same with the 6 line. It's more of a return to the original and 3G/3GS design but still not some crazy redesign that had never been seen before. Of course the 7 will be something between the 6 line and what's come before. There are only so many ways to design a phone.

I'd say the 4, 5 and 6 were all different and new enough to make it a worthwhile upgrade for most.

But Apple might just be trying to shake things up a bit. The SE was a bit of a departure timing wise.

Who's to say the iPhone 6S stays and the plus gets a tweak to become the 6 Pro?

Then the 7 might actually arrive in spring 2017, dispensing with the September launch timetable.
 
I don't agree. Apple is a company selling a product to it's customer base. With 1 billion customers, there are sure to be varied opinions. If you are going to "hate" apple, then that's where you're at. Nothing more, nothing less.

However, I can't quite call $40B this quarter and $50B last quarter falling through the floor. We don't agree on what "falling through the floor" really means.

1 billion customers? What are you smoking? There are only 7 Billion people on the planet and the majority of those live below the poverty line unable to afford anything Apple makes.

They don't have anywhere near that because they are primarily repeat selling to the same wealthy middle-class people like us over and over.
 
:eek: Hope it's not the real thing. While antenna band are an ugly part of the current design, it just doesn't matter. I'd be happy enough if they would use a different type of plastic. The current material used in the black one seems to bleach out and discolor like it was out in the sun for a couple of years.

But maybe Jony Ive is too busy getting their :apple:Watches half a milimeter flattened. :confused:
 
However, I can't quite call $40B this quarter and $50B last quarter falling through the floor. We don't agree on what "falling through the floor" really means.

Clearly we don't agree but to me an 18% fall in YoY sales is a significant drop.
 
I always go to my phone for my DSLR needs. Upsampling is the new version of a high quality lens. It's nearly the same as long as you don't intend on looking close at the picture or using it in any way that isn't online in nature.

Are you really trying to say a phone is nearly the same as a dslr?
 
Can I have some clarity on what the hell "pro" means these days in the Apple product lineup?
 
Im all for getting rid of the headphone jack, especially if it's to help make the iPhone completely waterproof
The jack doesn't need to be removed to make the phone waterproof, the jack doesn't need to have any through holes in it.
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Why is a new design required every two years for it to be worth purchasing? They don't do that for any of their other products. Just because it looks the same doesn't mean it is the same.
It doesn't need to be different, but that is one more reason to make people switch. If they don't come out with some worthy features like shatterproof, waterproof, wireless charging, dual lens on 4.7" model etc then I'll skip my 2 year upgrade. My current phone is fast enough (iPhone 6), that coupled with the exchange rate and Apple not willing to shoulder some of that.

My upgrades were driven by
3gs -> 4 Retina
4 -> 5 screen size/ Apple Pay which is just coming to Australia today (but not my Bank)
5- 6 screen size
and by the fact my wife gets my old one
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Forever? I don't see anything else get completely redesigned every two years. People are just going to have to learn to be less superficial about their phones design because it isn't always going to be this exciting. It's not a new product anymore.
An those thing don't get replaced every 2 years so there is no need. The redesign is more about "fashion" I remember when I first got the Motorola Razr phone, compare the look of that to phones just 2 years earlier.

If screens become shatterproof, people won't need cases and looks will become even more important. (Still needs functional changes to get people to switch)
 
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This alarming..
Things are not going well at all.
first iPhobe decline news and now this ugly lazy design rumours..

Ive said this before Apple should realize the reason why iPhobe 6 and 6 Plus sold so well were not their design but because they were large size iPhones customers demanded for years.the design was infact not likeable at all,and probably the worst iPhone designs.

Now they are going to make another slightly modified version of that ugly design hoping to sell well..good luck with that.

Im so happy I sold my ugly iPhobe 6 and swirched to Note 5.I prefer iOS but I wont pay for poor,ugly designs.
 
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If all the people who say they are going to skip actually do skip the iPhone 7, I may get mine on release day :)

Funny thing is with every release there's a bunch here that say they will pass... and say this before the darn thing is even announced. Personally, all I care about is what's inside and what's coming in iOS10. That's where the rubber hits the road. Sure. I would love to see something really radical and fresh, but I'm expecting the specs will be kick-butt and that will be enough to get many to take an upgrade from the 6 to the 7.
 
Funny thing is with every release there's a bunch here that say they will pass... and say this before the darn thing is even announced. Personally, all I care about is what's inside and what's coming in iOS10. That's where the rubber hits the road. Sure. I would love to see something really radical and fresh, but I'm expecting the specs will be kick-butt and that will be enough to get many to take an upgrade from the 6 to the 7.

The first comment on this thread that i agree 100% with! I like the current design, yea the antenna bands could be moved and i would be happy with that. But for me it's about the features and what the device can do, the dual camera feature would be worth the upgrade in my opinion. I think the specs will as you say "kick butt" also we probably don't know everything about the iPhone 7 anyway, there are probably more features that we just haven't seen leak yet.

IOS 10 could be a big one as well with it being IOS 10.
 
The sensors are by the front bezel just above the display both sides, left and right in the 9.7 Pro
I'm sorry but am I missing something? These are speakers ...

screen-shot-2016-03-21-at-3-50-32-pm.png


And this is the front ... I still dont see the two holes that are on the top side of the alleged new iPhone on the drawing ....

DSC03849-1.jpg
 
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I think the iPhone 5 upgrade was accelerated a bit due to increased screen size. And the iPhone 6 upgrade path accelerated again due to screen size increase. If there is no screen size increase, I think we will see the "true" growth of the iPhone market when the 7 comes out. Folks here who have the 6 or the 6s may say they aren't going to replace their phones. But this group might not be at all indicative of potential customers. There are hundreds of millions of 4 and 5 models still in use and all those customers would be getting a huge upgrade by getting the 7. With Android switchers apparently on the rise according to Apple, we could see another boost there. And then there is the thing that Apple says all the time but the media doesn't focus on which is a smartphone becomes much more compelling when LTE service becomes available in your area. LTE is still being built out.
 
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