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I'm not sure that changing the design every 2 years is something that's sustainable forever. People will have to realize that an "old design" doesn't necessarily mean an old or outdated phone.

I agree. I'll probably upgrade because of the wear and tear on the existing iPhone. The device I currently have serves all my needs and more. Why would I buy another one just because it's new. Even a speed bump wouldn't be enough to make a change. The screen can't technically get any better - it's retina, meaning one cannot distinguish individual pixels due to our very biology. So, it can't be more "retina" than it already is... Apple did a good job selling us on it.

I think Apple needs to focus on developing other products, so they can rely a little less on the sale of the iPhone to drive long term growth. I am sure they realize this and are likely doing exactly that.
 
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Except for this from Intel:

http://www.anandtech.com/show/10273...-cables-to-connect-headsets-to-mobile-devices

usb-c_audio_678_678x452.png


usb-c_audio_1.png

Interesting. I didn't think about Apple taking this approach. It could work, but I think they would absolutely have to include a well designed and compact adaptor right in the box and not as an add-on. At least in the first generation or two before this becomes an industry standard. They ship Beats with the standard 3.5mm jack. They would have to immediately update those headphones as well. That's a lot of hoops to jump through just to get rid of the smallest port on the device. So, I am still skeptical. And the new Macbook released days ago still sports the standard headphone jack. Change seems unlikely.
 
I can already hear Phil Schiller at the keynote:

"The most advanced phone ever. 5,5", 16GB and no headphone jack while maintaining the exact same dimensions of the phone. That's something only Apple can do"


That's why they call him 'Upsell Phil Schiller.'
 
Both those comparisons show you how different the devices are after a 10 year period. You are just proving my point here.
The MacBook basically looks the same except for being thinner. The iPhone looks completely different.
 
Though we've reached the point where there are likely more limited options design-wise for Apple to do (revert to 3 Series curves, 4 Series sandwich design?), it'd be disappointing to still have a bump on not one, but two cameras. The camera bumps literally stick out like a sore thumb
As they do on practically all smartphones.
 
Wow so much negative speculation on a drawing that my or may not be real. So lets look at it in another way. If the 7's case would be liquid metal, and it would be waterproof with a shatterproof higher resolution OLED screen. Also a quad core processor and double the ram. That could be easily the case as the 8 may take on a new form and the the current design would be easier to test these materials on.
 
I am personally okay with 3 year major update cycle. Cellphones are not advancing as quickly as they used to and Apple can focus on software features and iterative hardware improvements (e.g., faster processor and wireless, longer battery life, better camera, a couple of few hardware features).

Perhaps Apple will add more colors? Blue and green perhaps? And do a better job camouflaging antenna bands.

I would be too with 3 year old design, if the design was something to brag about, but the thing is, this 6/6s and not 7 designs are just ugly - the bands, the sticking out camera, huge bezels, not ergonomic to even hold/use
 
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In other and hopefully unrelated news... A dead body was found on the Apple campus. No, seriously.
 
I already got taken by upgrading from 6 to 6S. Literally feels like nothing is different.

That's because the physical feeling of the 'S' models is not different. The 'S' models offer mainly internal upgrades (I.e. Processor, 3D Touch, ect). If you were seeking a physical difference between your iPhone 6 to 6s, then you only achieved a stronger 7000 series Aluminum. And the 6s models were slightly thicker I believe. Hopefully the 'iPhone 8' will change that.
 
I don't see them dropping the headphone jack. They didn't drop it on the Macbook which clearly was intended to be as port-less as possible. This isn't going to happen.

Yeah, but their have been ssooooooooo many rumours now that they are, I think it's a certainty, and this IS Apple and they do stupid things now and then.
We will see, but they will be posting even lower sales figures if they do ditch the headphone jack, provide wired lightning headphones only on the box that will sound rubbish, then charge you $70 for an adapter to use your regular headphones or you can buy $200 wireless ones.
And THAT sounds like Apple.
 
Hey Apple, can you hear the collective yawn over the forthcoming iPhone 7 or should we say iPhone 6SS? No wonder your stock is tanking. No risk no reward. Can't sit on your laurels forever, investors don't like it when you charge premium prices for dull, spec-bumped upgrades that don't even offer a top of the line experience (if you believe the rumors).
 
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None of what we know about the 7 thus far is compelling. There may be little to entice folks to upgrade. If anything losing the headphone jack is a reason to stand pat. I don't want a clumsy adapter. I don't want to ditch my wired headphones and I certainly don't want to buy any bluetooth headphones. It also irritates me and others I know that you have to have feature differentiation in the plus that you don't get in the 4.7. You can't make chicken salad out of the non-Plus phone so it must be ...
 
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If the iPhone 7 cannot offer something compelling to draw me Away from the SE, then this will suffice to the alleged iPhone 8. The SE is a great phone, but I have always enjoyed upgrading to every new iPhone upon release. It's time time to retire the iPhone 6 chassis.
 
Bye bye Apple... That should be the headline!

It makes total sense, that they follow the naming scheme of the ipad and instead of iphone 4, 5, 6, 7... etc (like with the ipad air 1, 2 ...) they will start over and just call the next iphone... wait for it... iPhone Pro

And like with the iPad Pro, it will come in 2 sizes and will start at 32GB... Possibly with a higher base price (like the ipad pro).

But if these rumors are true and thats all the innovation we might see this year for the new iphone, except iOS10 will be a major release (I'm waiting for WWDC), then this will be the end of apple for me... I will then switch to android/win10

Potentially losing another loyal customer... Enough said...
 
Wow so much negative speculation on a drawing that my or may not be real. So lets look at it in another way. If the 7's case would be liquid metal, and it would be waterproof with a shatterproof higher resolution OLED screen. Also a quad core processor and double the ram. That could be easily the case as the 8 may take on a new form and the the current design would be easier to test these materials on.
And a flux capacitor...

You'll probably get one of those from the list. (Maybe).
 
I don't see them dropping the headphone jack. They didn't drop it on the Macbook which clearly was intended to be as port-less as possible. This isn't going to happen.

They're not going to drop the headphone jack on one of the lowest selling devices before they drop it on their flagship device.

Actually, this is the best argument I've heard. I could see MAYBE dropping 3.5 if they switched to usbc for the phone. Then at least the same headphones would work on your iphone and your macbook.

But if they say they're doing lightning audio only for iphone, while putting only 3.5 and usbc on a macbook, that just seems like a mess.

They will replace the 3.5mm headphone jack with a Lightning 2 port, likely in September as soon as they announce it on the new iPhone. This would be a mid-cycle refresh similar to the the change from 30-pin connecter on the iPad 3 to Lightning on the iPad 4.

Interesting. I didn't think about Apple taking this approach. It could work, but I think they would absolutely have to include a well designed and compact adaptor right in the box and not as an add-on. At least in the first generation or two before this becomes an industry standard. They ship Beats with the standard 3.5mm jack. They would have to immediately update those headphones as well. That's a lot of hoops to jump through just to get rid of the smallest port on the device. So, I am still skeptical. And the new Macbook released days ago still sports the standard headphone jack. Change seems unlikely.

Apple won't likely include an adapter for several reasons. 1) they want customers to migrate to wireless. 2) They want customers to adopt Lightning as a wired native alternative, not continue using the old 3.5mm analogue standard. 3) They want to drive demand, competition, innovation, and costs down in the wireless market, which won't happen if customers just keep using their old audio products, which is what an adapter encourages.

Lightning Beats are likely already being designed, or more specifically -- multi-connection headphones: wireless, 3.5mm & Lightning, with an optional USB-C cable. The same set of headphones can be used with whatever device you have. This is becoming common throughout the headphone industry.

Not sure why you call the 3.5mm jack the smallest port on the device. It's probably one of the largest ports on any Apple product (besides SD card readers and HDMI ports), when considering the space required inside the case.

And again, they aren't going to update the MacBook before they make the change on the iPhone. And it's going to take 10 years or more before any digital audio connection becomes a "standard", part of which requires all of the legacy equipment people own has been replaced with new equipment which have the new "standard".
 
I know it doesn't look good for apple when it seems the next iPhone will look like the iPhone 6s and 6s Plus. I do have a strange feeling apple will market the heck out of the dual lens like no other smartphone out there, they know their commercials are very catchy. With that being said, the marketing for the dual camera/waterproof/dustproof etc along with SE strong sales, I think apple might be able to pull it off. This will be a close call though.
 
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