Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
And a $50-100 price increase.

See iPad Pro.

iPad has always been a bad analogy to the iPhone when it comes to pricing. If you compare the two, the iPad is a smashing good deal.

Lets make it ambiguous for demonstration sake:
Option A: $630, A8 SoC, 2GB RAM, 64GB storage, LTE, 5,124mAh battery
Option B: $750, A8 SoC, 1GB RAM, 64GB storage, LTE, 2,750mAh battery

That's odd, the one that costs more has less ram and a smaller battery? What am I paying for then?

Turns out Option A is the iPad Mini 4 64GB Cellular, and Option B is the iPhone 6 Plus 64GB. Huh, Optional A also has a larger screen. Otherwise, the hardware and software is nearly identical. If anything, there is less in the iPhone, yet it costs more.

Thus, I think the iPhone pricing will stay the same. It's not priced about storage or hardware, it's more about consumer expectations and what the market is willing to pay. If anything, Apple is overdue for a price drop.
 
As long as the price stays the same... great! For myself 64MB is too small over the life of the phone, but 128GB is the sweet spot.

64MB is definitely too small! ;) (Meant in good fun, easily done...)

I think 128GB will be the sweet spot for many people, I love my 64GB SE, but a 128GB option would have been one of the few features I would have happily paid more for.
 
What would be a better solution for someone who travels. I personally think that cloud storage is the best solution to those who travel.

Not at all. Not everyplace as great connectivity, not to mention the expense in having a bid data plan, or when you're in the air. Hotel wifi is spotty at best, airport wifi is too saturated, the more I travel the less i understand the attractiveness of cloud storage except to backup in case of loss.
 
I'm fairly surprised by this in a good way - I saw this storage combination coming but I thought it would take another year for the 256 GB price to drop to a level where Apple could introduce it.
Of course, Apple could simply keep the 7 at 16/64/128 and give the 7+/pro 32/128/256. Combined with the novel dual lens camera it wouldn't surprise me if the 7+/pro goes up to $150 more than the 7.
 
And a $50-100 price increase.

See iPad Pro.
iPhone 32GB went to 64GB with no price increase.

If Apple raise BOTH base storage AND price, then it's time to say good bye to Apple hardware.
Time to end such insane profit margin.
We need to do more with less.

Apple didn't raise the price when they replaced 32GB with 64GB.
 
So why only iPhone 7 rumors? What about the SE2 also 128GB? Come on let's get those SE rumors going...
 
Why do you care about their profit margin? Are you a shareholder? Same thing goes with CPU. Do you drop Apple when the benchmarks are low for CPU or when you notice the device is slow?
You're missing the context of Shirasaki's quote. The complaint is about a possible price increase. A price increase that facilitates continued high profit margin. This implies a want by Shirasaki for Apple to maintain the current price while offering more base storage. Putting a perceived value for the customer above maintaining/increasing profit margin.

Besides, Apple's profit margin seems to have no affect on AAPL stock price. I don't know what does, but the stock market doesn't seem to care about Apples profit; only it's continued growth possibility. That CPU analogy is...

edit: I wouldn't worry about an increase too much. Most likely Apple can now get 32GB storage for the same or less than the 16GB storage. Memory cost is dramatically lower. That being said, on the off chance they do raise the price, that's more profit to roll into that offshore account.
 
Last edited:
For those who say Apple won't do it because it will impact their bottom line... If the rumors are true and Apple is going to a 3 year cycle they're going to save a ton of money by not developing a brand "new" phone this year. Offering 32/64/128 could be a fairly inexpensive way to get people to upgrade.

No way there will be a price increase. The flagship phones have all been at similar price points for several years now. Apple is not going to jack their price up $100.
 
Last edited:
Getting rid of the middle capacity size again to get people to buy the pricier model, only Apple pulls this crap.

Here's a wild idea: 32 GB is the new baseline + offer 64, 128 and 256 GB options.
 
What would be a better solution for someone who travels. I personally think that cloud storage is the best solution to those who travel.

Cellular Data roaming is expensive. Data roaming maybe cheap in Europe, but other locations remains way too expensive unless free WIFI is everywhere, which it isn't.
 
This is actually good news for those of us who want 128 and want the price to com down! That 4K video really eats up the storage!

Yeah, got to have that 4k video on your device with a 1080p screen. (5.5 in (140 mm) 1920×1080 LED-backlit IPS LCD capacitive touchscreen with oleophobic coating, 401 ppi (158 px/cm) pixel density, 16:9 aspect ratio, 1300:1 typ. contrast ratio, 500 cd/m2 typ. max. brightness, Retina HD Display[10])
 
Hmm, will I try to get by with 32gb? Or will I go with 128? With a little clean up of my current 64gb iPhone I could get under 32. And it wouldn't change my usage at all since much space is taken up by Photos which I certainly don't need to carry with me on my phone. Also have 2.5 gb of podcasts!?! Must be old stuff that I still subscribe to buy don't listen to anymore.
 
Hmm, will I try to get by with 32gb? Or will I go with 128? With a little clean up of my current 64gb iPhone I could get under 32. And it wouldn't change my usage at all since much space is taken up by Photos which I certainly don't need to carry with me on my phone. Also have 2.5 gb of podcasts!?! Must be old stuff that I still subscribe to buy don't listen to anymore.

This is what I'm currently debating. I've gone with the 64GB models, and if this rumor turns out to be true, I have to decide whether 32GB would be enough (I have the 50GB iCloud plan), or go with 128GB.

If the prices stay the same, I'd lean toward the 128GB.
 
What Apple needs to do is give me some more iCloud storage for free. I only have 2 GBs remaining.

Indeed. I think we're all entitled to more iCloud storage for free. I would think 50 GB should be the minimum. Well. Why not make it 100 GB. Yeah, that's a good starting point. While we're at it, I also think I'm entitled to iPhone docks. For free, of course. I think cases and covers should be free too considering how fragile and bendable Apple products are. Now that I think about it, I'm not sure why we have to pay anything for Apple products. Considering how rich they are, I think they can afford to give me some of their wares for free. Paying a dollar a month for 50 GB is just highway robbery. And Tim Cook is the one holding the pistol.
 
No current headphone jack, no newer iPhones for my family and me.

Also, this fascination with water-proof phones - why; more important how?

The microphone and the speaker need open access to the air to be able to use the device as a phone! If people are so desperate to throw their iPhones into a lake and dive after it, they can use one of those bulky cases available already for about 4+ years.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.