This is going to run against their push to sell people cloud storage. I wonder what they'll do to offset those losses. Also, Apple really needs to go back to the whole "one new iPhone model for all" approach. Sure, they always sold old models, but I feel like they've lost that cohesive vibe. I mean, when Jobs died, you had one iPhone and one iPad released at a time. Now? There's iPad pro, iPad pro large, iPad air, iPhone, iPhone large, iPhone small... there's just too much fat and it's watering down the brand and causing fatigue imo.