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Bad news for me I guess.. 32GB is to small, and 128GB is more than I need. I guess I wont be getting 128GB at the same price as I would normally pay for 64GB.

Im also wondering if this is the correct move by Apple. Its all good that 32GB becomes the lowest option. Bur how many feel the need for 128GB? Dropping 64GB might make a lot of people stay with 32GB when they would normally opted for 64GB AS they find 128GB to be way more than they need.
 
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All I know is I can't wait to hear the spin/rhetoric on stage about how awesome the new storage options are.
 
Does anyone even get close to using up 256 GB's on a phone...? (4K recording aside obviously)
I would probably consume half of that space almost immediately with my music alone, and finally having the freedom to carry most my favorite movies with me would be sweet.
 
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I don't see the value of making the RAM sizes different between sizes. Differences should in my view be kept to a minimum between the handsets unless the is a specific reason not too. An example where the difference is justified for example where the bigger higher res screen needs a faster GPU to make perform the same as the smaller one.
 
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Why do you care about their profit margin? Are you a shareholder? Same thing goes with CPU. Do you drop Apple when the benchmarks are low for CPU or when you notice the device is slow?
Customers are voting with their feet. Apple's gluttony of recent years is very present and customers do not appreciate that. I know people who have left iPhone for and Android device, one this recent week. Lower innovation and insane pricing has been the recent experience. The formula should be insane innovation and lower pricing, or at least, more accessible pricing. If the product ain't up to speed, customers will leave. This is basic stuff.
 
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Indeed. It's just a phone at the end of the day and it seems they don't give two ***** about user experience, only like to talk about it in theory, but not act on it.
Weird... I have a great experience with mine. As do the two family members who switched this year from Android. Funnily, not everyone wants what you want, and Apple is selling plenty of iPhones doing what they're doing. Let me know when you start running the most valuable company in the world and we'll talk. (No, Apple doesn't do everything right.)
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You do know that 50 GB of iCloud is only $0.99/month, right?
Too expensive, we're entitled to everything for free, doncha know? *eye roll*
 
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I'm not going to upgrade my 6 in September and if Apple raises it's prices I'll be holding onto it for longer than that.
 
I have a 32 GB iPod Touch since 2009 and I have about 10 GBs of space remaining. Since I bought my 6s 64 GB, I haven't even bothered to sync my iTunes library to it. Partly because I already have the Touch and I mostly find and listen to music on Facebook. Can't use any of the streaming services out here because of my limited expensive data plans.

If Apple originally had a 32 GB model, that's what I would have bought, the 64 GB is overkill, but he 16 GB is just beyond ridiculous. Sucks that the iPhone 7 will finally have it, but maybe its for the best, since it might incur a price increase to justify the 32 GB increase. We don't know what the other trade offs might be.

At the end of the day, Tim is still head bean counter.

64 GB is overkill for YOU, not for everyone. I had a 16GB iPod touch 1st gen and that was that was too small, my 32GB 2nd gen wasn't enough either.
 
Why do you care about their profit margin? Are you a shareholder? Same thing goes with CPU. Do you drop Apple when the benchmarks are low for CPU or when you notice the device is slow?
I care about profit margin because lower margin means possibly lower product price. producing an iPhone costs less than $200 yet the price is three times than that. I would not think such profit margin is "small".
What I say "we need to do more with less" doesn't mean CPU performance should stall and we finish our tasks on slower CPU. Instead, we need CPU do more but spend less time to finish task and use less electricity. Does this make any sense to you?
I am not a shareholder. But even if I am, I would still say the same.
 
Apple should try a simple experiment...let the top of line have a microSD slot! Sell a bazillion of those and then pass it down to the rest of the line as miniaturization of existing components makes it possible. Done deal.
 
Why would you want Apple to sell an 8GB phone that fills within the user's first month of use, rendering the device essentially broken? That makes no sense. Apple's mantra in the past has been "it just works". 8GB will start popping up storage full errors.
It is all about use case. My parents who use their iPhone as a....... PHONE. And sometimes to text, could probably live with about 2gig. So that is one use case -- lets call it the senior use case -- where 8gig is enough. How about those that put everything in the cloud (iCloud, dropbox, etc) where they don't need storage on the device itself (actually I am one of those, except I do keep "optimized copies" of my photos on the phone). The cloud use case would not require a lot of physical storage. I could go on. My point is let people buy whatever they want and then live with the consequence of their decision. Why are you or I going to dictate what people want. If they can live with less and opt for that to get a better price point then let them do so.
 
Barely scratched the surface of my 64 GB 6s. What Apple needs to do is give me some more iCloud storage for free. I only have 2 GBs remaining.

Interesting the different ways we use our devices.

My 128GB 6S Plus only has 8GB free, and that's with regular 'trimming'.

If 256GB is an option with the 7, you can bet that'll be the one I get.
 
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This is actually good news for those of us who want 128 and want the price to com down! That 4K video really eats up the storage!

It certainly does!

But just because a 128GB iPhone can hold about four hours of 4K footage... doesn't mean you should keep it there for the two years you own the phone.

You should probably have a plan to get that footage off the phone and put in on a computer for safekeeping.

The phone was never meant for permanent storage... especially of giant 4K video files.
 
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It is all about use case. My parents who use their iPhone as a....... PHONE. And sometimes to text, could probably live with about 2gig. So that is one use case -- lets call it the senior use case -- where 8gig is enough. How about those that put everything in the cloud (iCloud, dropbox, etc) where they don't need storage on the device itself (actually I am one of those, except I do keep "optimized copies" of my photos on the phone). The cloud use case would not require a lot of physical storage. I could go on. My point is let people buy whatever they want and then live with the consequence of their decision. Why are you or I going to dictate what people want. If they can live with less and opt for that to get a better price point then let them do so.
My point is users need not think about storage. They just use their device and it just works. They don't need to consider if they will use iCloud, or if they do or do not take many photos. Storage is a pointless differentiator these days in my opinion. Build the device with the top storage and focus on other things to improve. No one has a problem, the device just works.
 
It certainly does!

But just because a 128GB iPhone can hold about four hours of 4K footage... doesn't mean you should keep it there for the two years you own the phone.

You should probably have a plan to get that footage off the phone and put in on a computer for safekeeping.

The phone was never meant for permanent storage... especially of giant 4K video files.

Two years?? What are we, Luddites?

(I upgrade every year) :D
 
Oh boy, I can't wait, I've got around 400 videos, 10000 photos and 128GB starts to seem like eh-eh, so the 256 will be very much welcomed! Just try not to increase price, and by the way, I just can't imagine who would only need 16GB, even my mum has got 64gb with all her flower and cooking data in it :D:D
I remember this girl in front of me in the apple store when i was buying my 6s+ and the apple guy asked her which colour and memory she wants and her BF said to her '' 16 enough, 16enough, lets go '' and she took it, i thought i was gonna faint but yes, people do that.
 
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