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For all the criticism Apple has received in removing the headphone jack and thinner phones it is clear that Apple is going after the 2 major forms of iPhone breakage - drops and drowning. It just can't be understated from a customer satisfaction standpoint how much reducing the two major forms of iPhone damage can allow Apple to maintain margins, because iPhones might be more expensive, but they're also built to last. A reputation like that is hard to beat.
We'll see next year when the all glass version comes out.
 
I would think that the iPhone and Samsung have the same water resistance but Apple most probably only had it certified for ipx7 whereas it may well be capable of more. But claiming any more would be risky ad people would take their phones underwater to take photos and even s fraction of a % failure rate is a big deal - most likely using nano coatings applied to the pcb's to repel rather plus seals

The difference between 7 and 8 is pretty vague anyway:


7 - Ingress of water in harmful quantity shall not be possible when the enclosure is immersed in water under defined conditions of pressure and time (up to 1 m of submersion).
Test duration: 30 minutes
Tested with the lowest point of the enclosure 1000 mm below the surface of the water, or the highest point 150 mm below the surface, whichever is deeper.


8 - The equipment is suitable for continuous immersion in water under conditions which shall be specified by the manufacturer. However, with certain types of equipment, it can mean that water can enter but only in such a manner that it produces no harmful effects. The test depth and/or duration is expected to be greater than the requirements for IPx7.
Test duration: Agreement with Manufacturer
Depth specified by manufacturer, generally up to 3 m


Interesting point: Samsung advertises as "Water resistant up to 5 feet of water for up to 30 minutes" which exactly fits IPx7, but advertises IP68 at the same time.
 
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Very good news - if correct - that the iPhone 7 standard will also have 256GB option.

Good to read also they are including the FREE 3.5mm adapter in the box - a lot of folks thought I was crazy predicting this months ago.

But are we still stuck with USB 2.0 transfer speeds?
 
My contention is emphasized in your post. Why do you believe that because the audio signal output is zero's and one's, it's better? In fact, digital could be worse - depending on the quality of the output (jitter etc). I don't recall any labs tests showing the integrity of the digital audio output over lightning. If there is one, please point me to it.

But... the biggest thing of all is that the audio signal HAS to go through a DAC at some point before you can hear it. It's all in the quality of the DAC...and your amp...and your speakers...

What if your DAC sucks compared to the one Cirrus Logic, Apple (or whoever Apple is/was using for the DAC in your idevice? You get "lower quality" sound even though the output, from the idevice, is digital.

To sum it up, the digital signal will be converted to analog at some point before you can hear it! So please tell me why a digital output beats an analog out for sound quality alone? That's what you said, and I'd like to hear why.

For people that don' t mind high quality and just use the headphones for mp3 or hand free calling, a standard adapter or standard lightning earpods will do, they just need a dac between the phone and the headphone, that has the same quality as the dac in the iphone(won' t be too hard). But this will accelerate development of small high end dac lighting cables and headphones, that market will grow and there will be more diversity and competition. Because of the necessity, there is no more way out. It has to be lightning. This will be very beneficial for audio enthusiast in the long run.

And the bluetooth audio and headphones will have to improve. So that will accelerate that development.

In short term it can be a pain, but in the long run it is a smart move and will create a new standard(or 2 standards, android usb-c+ lightning)
 
For people that don' t mind high quality and just use the headphones for mp3 or hand free calling, a standard adapter or standard lightning earpods will do, they just need a dac between the phone and the headphone, that has the same quality as the dac in the iphone(won' t be too hard). But this will accelerate development of small high end dac lighting cables and headphones, that market will grow and there will be more diversity and competition. Because of the necessity, there is no more way out. It has to be lightning. This will be very beneficial for audio enthusiast in the long run.

And the bluetooth audio and headphones will have to improve. So that will accelerate that development.

In short term it can be a pain, but in the long run it is a smart move and will create a new standard(or 2 standards, android usb-c+ lightning)

Yes. Finally someone who's thinking the same
way as me and understands my POV.
[doublepost=1472985476][/doublepost]
My contention is emphasized in your post. Why do you believe that because the audio signal output is zero's and one's, it's better? In fact, digital could be worse - depending on the quality of the output (jitter etc). I don't recall any labs tests showing the integrity of the digital audio output over lightning. If there is one, please point me to it.

But... the biggest thing of all is that the audio signal HAS to go through a DAC at some point before you can hear it. It's all in the quality of the DAC...and your amp...and your speakers...

What if your DAC sucks compared to the one Cirrus Logic, Apple (or whoever Apple is/was using for the DAC in your idevice? You get "lower quality" sound even though the output, from the idevice, is digital.

To sum it up, the digital signal will be converted to analog at some point before you can hear it! So please tell me why a digital output beats an analog out for sound quality alone? That's what you said, and I'd like to hear why.

Okay I agree there aren't researches or articles talking about how digital output for audio is going to win analog audio output. But honestly speaking, if you are gonna talk about how analog audio sounds "warmer" and how digital sounds "clinical and cold", it's all just perception and personal preference.

And I think the main point here isn't about audio quality (or lack thereof) but additional functionalities that a digital interface would bring. But then again, there aren't articles proving that analog output is better than digital output too. If going digital for audio output is bad, then why did Toshiba developed the TOSLINK? Admittedly it didn't take off. And want to know how going digital is helpful? If you want all the hi-def surround sound shenanigans from THX or Dolby, you need HDMI to help transport the audio output, which is digital...

And your post about having to develop a new interface and launching it and that's considered moving the world forwards? But as a few here have pointed out, it's pretty obvious Apple's idea of moving forwards is going wireless? At least for the interim until a new, universal, all-digital and open standard is developed for audio output. Or until Bluetooth audio can stream such high quality audio that it blows wires out of the water entirely.
 
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I might be the only person who gave up using wired headphones. I hated how they got knocked out of my ear when my arm caught them or they came out of my ear as they got stuck in my shirt or jacket or whatever when I moved my head. I switched to bluetooth (Bose) and never looked back. You can't workout with wired headphones without them getting in the way or your phone flying off. They are always getting in the way while bluetooth allows me to workout with just in-ear buds and movies and more with Bose QC35's in silence.

Anyone who likes wired "only" has every right to want this feature and will either switch to another brand, stay on the old one or use the dongle. Face it, Bluetooth is now outselling wired, but I don't blame anyone for wanting the 3.5mm.
Wired headphones while working out are a complete nuisance to me. Also having to run to catch trains with the wires getting tangled with purses and backpacks.
 
And I think the main point here isn't about audio quality (or lack thereof) but additional functionalities that a digital interface would bring. But then again, there aren't articles proving that analog output is better than digital output too. If going digital for audio output is bad, then why did Toshiba developed the TOSLINK? Admittedly it didn't take off. And want to know how going digital is helpful? If you want all the hi-def surround sound shenanigans from THX or Dolby, you need HDMI to help transport the audio output, which is digital...

If you don't understand the difference between TOSLINK and a 3.5mm jack, and why they aren't at all comparable, then you really have no business commenting on the subject. Apples and oranges.
 
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People keep citing the limitations of Bluetooth.

What if Apple doesn't use Bluetooth at all? What if they come up with their own proprietary wireless standard? After all, wireless earbuds don't have to mean "Bluetooth", and Apple has a large enough user base that they can get away with using their own homegrown solution.
 
I agree with your post, but I think you might agree that no new technology of this function is going to last 70 years... 7 years would be pushing in this age.
And I seriously doubt that any audio equipment bought today will be in use in decades.
Eg. We bought a lot of UMatic video equipment, then Betacam etc. Now videotape is all but
forgotten. etc etc.

I believe we might see 8track tapes in a lot of people's cars and houses if audio tech were were meant to last decades.

Imagine how many people threw fits when 8 tracks gave gave to cassettes. And then those gave way to CD players.
 
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you think they will talk about macbooks this event?

Probably not, this event will be focused more on IOS and IOS devices.

iPhone 7 and 7 Plus

Apple Watch 2

IOS 10 - some features we weren't told about before demoed on the new iPhone 7

Watch OS 3 - Some Watch features we weren't told about before
 
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Wait. Since when is a 5S better at pictures than a 6S plus?

The 5s was the last iPhone that didn't use the excessive smoothing that gives us what has become the trademark iPhone watercolor effect. Certainly there are ways in which the new cameras are demonstrably better, but the fact that the new phones will often give this watercolor effect even in well-lit photos means that there are many times I would take the 5s camera with its grain instead.
 
I'm seeing one mention that the P means "plastic", but I think you're right it's industry jargon. I'm seeing other phones listed as 5P lenses, but I still can't find a source that explains what it means.

The 6s lens is 5 elements. I can't even fathom how they get 5 shaped pieces of optics in a device that is 7mm thick (including sensor and housing).

Plastic makes sense. it's amazing how far camera technology has come in the last decade!
 
People keep citing the limitations of Bluetooth.

What if Apple doesn't use Bluetooth at all? What if they come up with their own proprietary wireless standard? After all, wireless earbuds don't have to mean "Bluetooth", and Apple has a large enough user base that they can get away with using their own homegrown solution.

Not a good idea for those who have already invested in BT headphones. Why should people have to keep replacing decent products they already own?
 
People keep citing the limitations of Bluetooth.

What if Apple doesn't use Bluetooth at all? What if they come up with their own proprietary wireless standard? After all, wireless earbuds don't have to mean "Bluetooth", and Apple has a large enough user base that they can get away with using their own homegrown solution.

So now you won't be able to connect your headphones to your Mac without an adapter and you also won't be able to connect them wirelessly? Not happening.
 
- Dual-lens rear camera on the iPhone 7 Plus, which will increase Apple's costs by about $40 and could make the iPhone 7 Plus more expensive than the iPhone 6s Plus. Both lenses will be 12-megapixel, but one will be a wide-angle camera with larger pixel sizes, a 6P lens, and optical image stabilization, while the second will be a telephoto lens with smaller pixel sizes and a 5P lens.

In case the reader doesn't know all the jargon in this piece, 6P lens and 5P lens means the cameras have six (or 5 for the other lens) plastic lens elements stacked. That is a rather sophisticated setup. Too bad not low dispersion glass, but for a smartphone, it's pretty good. Certainly compared to other company's products.
 
The difference between 7 and 8 is pretty vague anyway:


7 - Ingress of water in harmful quantity shall not be possible when the enclosure is immersed in water under defined conditions of pressure and time (up to 1 m of submersion).
Test duration: 30 minutes
Tested with the lowest point of the enclosure 1000 mm below the surface of the water, or the highest point 150 mm below the surface, whichever is deeper.


8 - The equipment is suitable for continuous immersion in water under conditions which shall be specified by the manufacturer. However, with certain types of equipment, it can mean that water can enter but only in such a manner that it produces no harmful effects. The test depth and/or duration is expected to be greater than the requirements for IPx7.
Test duration: Agreement with Manufacturer
Depth specified by manufacturer, generally up to 3 m


Interesting point: Samsung advertises as "Water resistant up to 5 feet of water for up to 30 minutes" which exactly fits IPx7, but advertises IP68 at the same time.
So Samsung over promised and under delivered?
 
i really just want enough water proofing to be able to go on runs and not worry about sweat or rain droplets...
I currently have a life proof for it, but it degrades a little each time I open and close it cause I don't want to keep that case on it. Let me put a clear silicone case to protect casing, and go about my day please! :)
 
Not a good idea for those who have already invested in BT headphones. Why should people have to keep replacing decent products they already own?
They won't. My idea is that you will still be able to use your normal Bluetooth headphones with the iPhone 7. But Apple will also release their own custom wireless headphones which afford some added benefits over what other OEMs can offer, because of their use of custom software and hardware.

It might also only work with the iPhone 7 onwards, because it requires some custom wireless chip in the iPhone 7 as well. Like how the Apple Pencil works only with the iPad Pro and not with earlier iPad models.
 
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