iPhone 7 to Include Five Colors, IPX7 Water Resistance, Dual 12MP Cameras on Plus Model

[GR33NIE]

Yeah, definitely very good battery life - I'll get a better idea of it once I stop accidentally playing Pokemon Go at nearly 40 years old... I think I'm having a mid-life crisis.

If my 6 battery would have been ok I'd probably have waited to see the 7 but that and the good sell price (£290!) swayed me to cough up just another £140 for a 64GB SE. I'd imagine the 6 won't be worth anywhere near as much by the end of this week!

I'm debating an outright purchase too but for £5 a month extra I've been offered a good deal with VodaFone, then just sell my phone & bank the money Cheers for the info.

 

[Ries]

You have a lack of vision, so maybe YOU shoud get it together.
There is a headphone port, but not the ancient analog jack.
It´s always the same with innovations: most people are get afraid to loose what they were used to before they realize how unimportant it was.

Changing an worldwide universal standard to an Apple proprietary standard is not an innovation, it is a leap back to the stone age. It is like replacing USB on the Mac lines to the lightning port, having a proprietary audio jack is not something new, it sucked last time and it will suck now as it limits choice or you have to carry around an adapter (adapters in 2016, seriously?!?!).

 

[Jax44]

He's complaining about the iPhone's internal DAC being underutilized! LOL Never mind that every wireless audio device has it's own DAC and amp. Wonder why he's not heartbroken over that?



You're viewing this through rose colored glasses. This chart seems to suggest that Apple is on the decline for three straight quarters:

And Apple has posted guidance of $45.5 billion and $47.5 billion for it's 4th quarter 2016, which is a decline from the $51.5 billion it earned in 2015. This despite market analysis that suggests a 5% growth in the smartphone industry as a whole.

But feel free to post your own "facts".

Speaking of which, the only survey I've come across would suggest that more than a "very tiny number of people" might give up the iPhone. And again, you're not even addressing the potential customers currently using Android who will not move over to Apple because it offers less than what they currently are using, and charging them more.

According to this article: http://www.macnn.com/articles/16/01...o.ask.apple.shoppers.what.they.thought.131986

Almost 20% of those polled said the loss of the headphone jack would be detrimental to the use. That's no "tiny" amount. Let's say even only 10% decide to not upgrade or buy an iPhone. 10% would be a staggering loss unlikely to be made up by sales of adapters and new headphones (especially if as you assert most will be using the free headphones anyway and not spending more money), and 20% would be absolutely terrible for Apple.

Frankly, I find your unsupported analysis just as flawed as the "Apple bashers". I'd rather not see Apple continue to slide, but it will and removing the headphone jack is going to contribute to it. You can continue to speculate based on past trends of iPhone sales -- none of which ever removed an important standard feature in universal use with a core function of the device -- but the truth will be known in a few short weeks. No need to debate it here with unsupported supposition, anecdotal evidence and gut feelings.

Moreover, every iPhone has had a list of compelling incremental updates such as this. Where's the "feature" that's going to stand out to those on the fence, and to the average customer? It's not likely some revolutionary feature has not been leaked -- when has that ever happened on which to base your historical analysis?

Again, there's nothing wrong with this iterative update. But there's nothing to captivate or stand out to the customer. And they're taking away the headphone jack. It's going to hurt them in the short term. But they will recover as I stated in my original post. I do have to admire your willingness to bury your head in the sand though.

I think the outlier in iPhone sales is Q1 2015 when the larger sizes were introduced, making a tough compare in the chart line:

 

[Ries]

Again, I never needed that, my battery is fine, I charge it in the evening or at the office. It´d be ok if it is implemented, but I wouldn´t be to excited (the time of the killer features is over, anyway)
I like the feel of a real button. And from my experience it is more reliable than a virtual button that could possibly freeze.
I like a physical frame around my screen, all those bezel free mockups look awkward to me.
Especially this one:
https://cdn2.vox-cdn.com/thumbor/VV...us_image/image/49788111/iphone-portrait.0.jpg
Looks incomplete, don´t like it. You might feel different, but our opinions show, how difficult it is for Apple to make it right for every customer.

A phone like that, would make the current iPhone look like a flip phone from the 90'ties.

 

[Reticuli]

"give us back"... ? You sound like a 5 year old.
You do realise that apple don't owe you anything, they are not obliged to give you anything beyond what is agreed in warranty etc.
You do realise that when you buy any device: compatibilities changes as companies launch new products?

Perhaps apple are convinced that leaving out the 3,5mm jack leads to a genuinely better product, or perhaps they have merely come up with a scheme to make lots of money by 'forcing' you to buy their adapters etc.
Either way: it is their decision, you do not have any rights to demand they do anything beyond what is agreed by warranty.
Buy their stuff or don't buy it.
If you use apple products: you have enough money to buy new headphones etc.
Sounding like a spoiled brat who wants to dictate what ports apple employ on their devices is a little silly.
[doublepost=1472918189][/doublepost]
They're rumours.
They are often close to the truth.
Sometimes they are not.

ugh this rubbish again.
He has every right to an opinion on Apple products. He has every right to make that opinion known, whether you agree with it or not, whether it is positive or not.

Also the usual rhetorical nonsense about "If you can afford to buy an iphone, you can afford to replace the perfectly functional headphones you already have"

Just because someone bathe in the Jony Ive "single piece of glass" koolaid, this does not make them a "spoiled brat"

 

[Keirasplace]

I just sold my iPhone 6 (mainly due to dying battery - seems a common problem with the 6) and got an SE because I prefer the size and because the 7 looks "meh". I couldn't be happier with it, the only thing I've had to adjust to is typing a little more carefully but the phone's starting to learn my common misspellings already. It's a great phone. I do hope Apple continue to release this size phone in future, there's a huge gap for high performance models under 4.7" in the market that's all theirs and Sony's at present.

The battery can be replaced you know... Also, a lithium battery loses 70% of its original capacity after about 600 full charges. Most people don't do full charges (the phone is at 20-30% when they charge) which puts the that number to probably 800-900 charges to get 70%. So, about 3 years before the phone's 10h of web browsing becomes 7h on average.
That would mean to get a heavy degradation in two years you'd need a lot of full discharge of your phone; more than average.

 

[TheBigDog]

You have a lack of vision, so maybe YOU shoud get it together.
There is a headphone port, but not the ancient analog jack.
It´s always the same with innovations: most people are get afraid to loose what they were used to before they realize how unimportant it was.

Look at any thread on this and many other websites. A 3.5mm jack is what the consumer is demanding, and many won't upgrade to the iPhone 6S re-skin minus a headphone port.

 

[anomie]

A phone like that, would make the current iPhone look like a flip phone from the 90'ties.

Maybe, but it´d still look ugly and incomplete to me without any bezels.
No design at all.
Btw: I liked those flipflop phones and the whole era before all phone started looking the same.
[doublepost=1473073939][/doublepost]

I just sold my iPhone 6 (mainly due to dying battery - seems a common problem with the 6) and got an SE because I prefer the size and because the 7 looks "meh". I couldn't be happier with it, the only thing I've had to adjust to is typing a little more carefully but the phone's starting to learn my common misspellings already. It's a great phone. I do hope Apple continue to release this size phone in future, there's a huge gap for high performance models under 4.7" in the market that's all theirs and Sony's at present.

Nice to see you are happy with the SE but there is no need to talk bad about the 6 and 7 (why did you buy a big screen phone in the first place, 5s was there, too).
When somebody justifies his purchase as you do I always suspect he is probably not that happy with it as he pretends to be

 

[sirexilor]

There have been numerous articles posted over the past few months talking about the rumor of Apple removing the 3.5mm jack. If you look back at those articles, the numbers of responses are astounding and the vast majority of responses are from people furious about the potential (probably imminent) 3.5mm jack removal.

The 3.5mm jack is a universal standard across laptops, automobiles, desktops, music players, stereos, mobile phones, tablets, even in-seat audio jacks on most passenger airlines. Removing this standard is a complete slap in the face to millions of consumers who have spent a lot of money on high quality headphones, earbuds, speakers, etc. that all use the 3.5mm standard.

I know people love to compare removing the 3.5mm jack to eliminating the old floppy or CD, but those were upgrades to new standards embraced by the entire computer industry as a move forward in technology and convenience.

If removed, Apple will have taken away a reliable open standard, replacing it with their proprietary standard, and I'm confident virtually no other equipment manufacture will ever embrace Lightning (I'm not talking about headset/earbud manufactures, I'm talking about other desktop, laptop, tablet, stereo, phone, automobile, music player, and aircraft manufactures). You are never going to see widespread acceptance of Lightning on other devices.

With this potential bonehead decision Apple does not move us forward, they lock us into a standard they control/own and move us away from the mainstream into a segregated solution that is not even available on Apple’s own computer line ... which coincidently uses the 3.5mm audio jack.

So what might Apple give us in return, maybe they shave a faction of a millimeter (bid deal) from the phone's thickness, and/or maybe we get a second (or better) speaker because they want us to believe we need some kind of so-called “stereo sound”. It’s pathetic!

Give us back the 3.5mm jack and keep your second/improved speaker. We don’t need a so-called stereo in our pockets.

You are totally right. I have a iPhone 6S, and if Apple is dropping 3.5mm jack from every iPhone that is still coming in the future, I think iPhone 6S is going to be my last iPhone. I can still recall all the adapter hassle when Nokia had 2.5mm jacks in their phones and the adapters were always missing.. I listen a lot of music, podcasts and audiobooks.

Sure you could use Bluetooth -headsets, but that's yet another thing that you have to remember to charge. Not cool.

 

[SpectatorHere]

Did they screw up the launch of the "real" iPhone 7 and have to delay it a year, or is this a cost savings measure to push to three year design cycles now?

This rather obviously a minor upgrade. The main features would be a gimmicky two camera setup, a new color, and perhaps getting rid of the physical home button (fingers crossed).


Upgrades from 6S should be pretty anemic compared to most years. The only reason it might not be a blood bath in sales is that the US carriers have adopted plans that allow for quicker upgrades for those that trade their year old phones in.


Hope this minor iteration is due to delays for a more aggressive overhaul that had originally been planned for this year. Otherwise, this is indication Apple is being too content or seeking to really squeeze every last nickle out of their customers.


Apple better be careful. Stock Android (or close to it) is, I'd argue, quite a bit more useful that iOS already and has been for a year or two now. What Apple still has is the best developed 3rd party set of apps, the most integrated set of cloud backup, and services (although having to pay for 50gb of storage is bad marketing), and--by far--the most reliable and well-built hardware.

If they want to continue to lead in the premium market, they need to make iOS more refined and easy to use (a dedicated app switcher and back button capacitive/not physical as in Android is just better than iOS's single home button). They need to take more chances and push the boundaries with new design, and all the while not let quality control slip (something they have continued to do a remarkable job with).

 

[Jimrod]

The battery can be replaced you know... Also, a lithium battery loses 70% of its original capacity after about 600 full charges. Most people don't do full charges (the phone is at 20-30% when they charge) which puts the that number to probably 800-900 charges to get 70%. So, about 3 years before the phone's 10h of web browsing becomes 7h on average.

That would mean to get a heavy degradation in two years you'd need a lot of full discharge of your phone; more than average.

The battery can be replaced but it's an additional cost anyway - it's not the battery life that was the problem, I still have an iPhone 3G, 4 and 5 that function perfectly well in that regard and I know they degrade over time and use, the 6 however would drop to 10% from 40%+ or simply shut down at 30%, it started happening a couple of months back and seems to be an issue common with the 6 in the support threads here. It made the phone unreliable for me.

 

[bobob]

Even with a virtual bezel, your still potentialy getting light bleed from the edge (like the edge) and I don't want that.

I shall cherish that sentence always.

 

[Jimrod]

Nice to see you are happy with the SE but there is no need to talk bad about the 6 and 7 (why did you buy a big screen phone in the first place, 5s was there, too).
When somebody justifies his purchase as you do I always suspect he is probably not that happy with it as he pretends to be

I've never liked the 6 design, it was a step backwards in my opinion from the great looking 4 and 5 (even the 3G) for the sake of thinness but the ergonomics suffered - volume opposing power buttons so squeeze together, edges too rounded and uncomfortable in hand. I bought the 6 because of the "eco system" I'd got used to but never felt 100% happy with it. The 7 looks like more of the same with some iterative improvements. It's my opinion, yours can be different.

 

[SpectatorHere]

You are totally right. I have a iPhone 6S, and if Apple is dropping 3.5mm jack from every iPhone that is still coming in the future, I think iPhone 6S is going to be my last iPhone. I can still recall all the adapter hassle when Nokia had 2.5mm jacks in their phones and the adapters were always missing.. I listen a lot of music, podcasts and audiobooks.

Sure you could use Bluetooth -headsets, but that's yet another thing that you have to remember to charge. Not cool.

The problem with moving to another phone is that they aren't nearly as well built, apps don't work as reliably, and you almost always are stuck with 3rd party skins and bloatware. Apple still makes the best mobile phone, they just don't make the most innovative or exciting phones anymore.
[doublepost=1473074787][/doublepost]

I've never liked the 6 design, it was a step backwards in my opinion from the great looking 4 and 5 (even the 3G) for the sake of thinness but the ergonomics suffered - volume opposing power buttons so squeeze together, edges too rounded and uncomfortable in hand. I bought the 6 because of the "eco system" I'd got used to but never felt 100% happy with it. The 7 looks like more of the same with some iterative improvements. It's my opinion, yours can be different.

Totally agree with you. I only have a 6(s) because my 5 finally died a horrible death after putting in nearly 4 years of service. I had wanted to upgrade to the 6, but it just was too blah with it's design. I like my 6s, don't get me wrong, but the strengths are with the ecosystem and reliability of the hardware...very important, but not exciting reasons to get a phone.
[doublepost=1473074913][/doublepost]

The battery can be replaced but it's an additional cost anyway - it's not the battery life that was the problem, I still have an iPhone 3G, 4 and 5 that function perfectly well in that regard and I know they degrade over time and use, the 6 however would drop to 10% from 40%+ or simply shut down at 30%, it started happening a couple of months back and seems to be an issue common with the 6 in the support threads here. It made the phone unreliable for me.

Sounds like a bad battery cell. Had this happen with my 5 a few years back and it was fixed with a battery upgrade.
[doublepost=1473075078][/doublepost]

Look at any thread on this and many other websites. A 3.5mm jack is what the consumer is demanding, and many won't upgrade to the iPhone 6S re-skin minus a headphone port.

At least they have the sense to provide an adapter this time.

 

[ValO]

Will you say that the iPhone 8 is a gimmick if it includes an iris scanner like it is rumoured to do so?

Look at any thread on this and many other websites. A 3.5mm jack is what the consumer is demanding, and many won't upgrade to the iPhone 6S re-skin minus a headphone port.

The consumer also demanded a physical keyboard on a phone, a 3.5 floppy, a optica dvd drive, etc.
If apple listen' t to all its consumers, it would be nowhere now.

 

[jmmo20]

I find it quite disappointing the dual camera is plus only.

 

[SpectatorHere]

The consumer also demanded a physical keyboard on a phone, a 3.5 floppy, a optica dvd drive, etc.
If apple listen' t to all its consumers, it would be nowhere now.

I'll tolerate it presuming the new ear buds are just as durable. What I won't appreciate is having to go out and spend more when the new ones fail. The old 3.5 was perfectly fine, so I don't want to be penalized for buying a new phone is all.

 

[Ries]

The consumer also demanded a physical keyboard on a phone, a 3.5 floppy, a optica dvd drive, etc.
If apple listen' t to all its consumers, it would be nowhere now.

Barely anyone was using thier Floppy/CD when they where removed. The keyboard removal didn't obsolete the equipment you used or removed interoperability with other equipment. If the audio jack has to go, then USB-C will be the wired standard in the future, not lightning. This will be another USB vs Firewire thing where firewire will die sometime in the future.

 

[SpectatorHere]

I find it quite disappointing the dual camera is plus only.

I suppose they were unhappy with the Plus sales numbers, so wanted to offer another benefit. I already don't like that the larger screen is also better (and it is noticeable qualitatively).

So now, the Plus will have the new camera unit (kind of a gimmick, but still it is an improvement and has OIS), better screen, bigger screen, and much better battery life.

Too bad, I just can't get on board the large size.

 

[Ries]

Even with a virtual bezel, your still potentialy getting light bleed from the edge (like the edge) and I don't want that.

OLED screen types doesn't have lightbleed, they have no backlighting.

 

[SpectatorHere]

BTW, we should get a poll and see what the biggest gimmick Apple's ever used for marketing. I'd say number one would be 3-D touch, a truly useless gimmick that makes the phone heavier. Then I'd say Siri back when it was introduced. For a year or two people lied and pretended it wasn't bad. Today it's finally not bad.
[doublepost=1473076321][/doublepost]

OLED screen types doesn't have lightbleed, they have no backlighting.

But the screens degrade in quality over time, unlike LCD.

 

[Ries]

They could properly sell me on piano black alone, im so tired of dirt grey.

 

[xflashx]

Some observations I made so far... some people are trying to defend Apple for removing the headphone jack.
I personally believe that there is a reason why it existed for over 40 years in almost every device, simply because "it just works". Yes it is analog, who cares? Who followed this conversation can see that analog does not imply that the connector is bad. IF and only if Apple tries to replace the headphone jack with their proprietary lightning connector... that's a mistake as history can tell. I remember the era before smartphones where almost every mobile phone used to have their proprietary connector for the headphones and I remember almost everyone hated this. At least I remember how many people were HAPPY when the headphone jack reappeared in smartphones. Now you could buy inexpensive headphones that you could use with every other device, it just fits everywhere.
At least please remember the disadvantages for you when using proprietary connectors. In the end YOU have to buy those accessories with YOUR hard earned money and who knows how long they will last.

Furthermore I think that even in 40 years from today the 3.5 mm jack will still exists in almost all future devices. But isn't it old and like the floppy disk Apple used to replace? No it is not. Why not? Because there is no worthy successor. Least of all the lightning port. Just look at all the ports on older devices, the only thing that did not change (with very FEW exceptions) is the headphone jack. You could replace it with USB c or lightning but those will change again in the near future , like the 30-pin port got replaced with lightning or the mini USB 2 port got replaced with the USB c port, the headphone jack never changed for decades now what is a good thing. If Apple replaces the jack with Bluetooth headphones, that is fine because Bluetooth is not proprietary so you can use your BT headphones with all devices that offer BT. Unfortunately I don't like BT headphones because there are simply to many disadvantages for me. First of all you have to charge them, second you can lose them more easily and they are more expensive that the wired ones. Another neat "feature"(?) was that sometimes they saved my phone from falling to the ground. But that's just my opinion
I am not against technological progress but there are things for a special reason.
You are not a cow that begs to get milked till you are empty.

I also can see people making fun of each other just because what phones they are using. I never understood the android vs iOS or Samsung vs Apple war. If you don't like android don't buy it if you don't like Apple don't buy it. Buy the phone which suits you best and makes you happy. The phone you use does not define if you are a good or bad person, using Apple devices or Samsung devices doesn't make you superior. It's like religion it doesn't matter if you are Christian or Muslim or whatever, all are very similar to each other and they don't define if you are a good person or not.

Last thing I'd like to say: I see many people here thinking about upgrading from device XY. If you want to upgrade and it makes you happy - simply upgrade and don't think twice. If you don't want to upgrade - fine. If you are not happy with the upcoming iPhone then you can always switch to android and vice versa, you are not bounded to a certain company. If you don't know if you should upgrade there is a simple rule I heard years ago: if you can't afford buying the desired object twice: don't buy it, if you can buy it twice then buy it (of course only once )
Sorry for my long post, unfortunately I don't have a potatoe.

Please remember that everything I said is my opinion and that's fine. Of course I can be wrong and people who disagree with me can be right which is also fine. Only time can tell what the truth is.
Just be fu****g happy with yourself, your life and your decisions.

 

[BMcCoy]

We know that Apple rarely listen to consumers directly.. they've confirmed it themselves.

They do listen to the market and competitors though, and occasionally that is apparent. The launch of the iPad Mini was a response to the market of similar sized tablets.. we know that from those emails that got leaked/reported. The switch in focus to larger screened phones was absolutely a response to competitor products and changing consumer behaviour.

But what we know for sure is that
a) profit is first (even though Tim claims it is product first)
b) they're not afraid to go against the flow or the perceived wisdom. On multiple occasions Apple have said/done/or released something to widespread confusion or dislike, and with time passing those decisions have been shown to be
1. profitable 2. wise, or sometimes 3. both !
c) Apple have a lot of money. A lot of staff. A lot of ideas (that we will never see). And no intention of resting or contracting as a company. They're in the middle of building the most immense HQ building in the world.. that says something for the board's optimism and commitment, even whilst the online world continues to prophecy the end of Apple!
d) the future of electronics HAS to be wireless. Perhaps the ideal wireless technology hasn't been invented yet, but to have everything connected by wires will one day seems ridiculous.*


* Like many, I think it's odd/unfortunate to remove the 3.5 port, and it would definitely affect my use, so I'll be sticking with my iPhone SE for now. But part of me is a bit excited about this, and what solutions and options we will see over coming months..

 

[RightMACatU]

Currently C$1289 for a 6S Plus +C$55 for dual lens + C$130 for 256GB + lots of taxes... screw this at that price point I'm getting a new MacBook Pro


Note: This is sarcasm by the author of this post. He is fully aware that a MacBook Pro does not have cellular functions and is not as compact. Please carry on with your day.