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I wonder if it'll be a Product Red product.

I'm really excited excited but it seems like they're adding colors just for sales. Instead of a new color every 2 years, they've introduced 3 in the past 2 years.
It's Apple's new definition of "Innovation"!
 
It was an evolution when you consider the waterproofing, antenna band revision, speakers, camera design, home button, different finishes, etc.

Sure, it didn't change physical form factors (other than camera dimensions) or materials as the 5 did from the 4S, but I'd still say it definitely qualifies as a minor design evolution, and not merely the equivalent of an S-version internal spec bump.
lol that is exactly that the "s" models are for... minor spec updates and improvements to the already established designs.
The iPhone 6 and iPhone 7 are the same design with s-model like updates. The s-models have always been known for camera updates, design fixes (iPhone 4 antenna lines/iPhone 6 "bend-gate) and overall speed bumps and gimmicky new features. This is exactly what the iPhone 7 is, a glorified "s" model by another name.

Apple sales will continue to decline if their designs don't get updated. Even by the looks of it on this small thread, there are already some people willing to change companies because of it. It just shows Apple's greed knowing they can release the same product for 4 years in the row and charge a premium for it. It starts to become insulting to customers.
 
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If true, this will begin my shift away from Apple products. No wireless or "fast" charging will be utter deal breakers for me. If I'm going to be imprisoned within Apple's eco-system, there must be compelling products that aren't wildly overpriced compared to alternatives. AppleTV=>Roku. MBP+iPad=>SurfacePro. iPhone=>Pixel or OnePlus3. iPad=>tossed on craigslist. What Apple doesn't seem to recognize is, once a consumer drops one of their products, their entire eco-system kinda collapses which encourages that consumer to replace ALL of their Apple products. Shockingly, Microsoft is the innovation leader as of today. Google, second. Apple third. Mr. Cook and associates need to get outside of their Apple echo chamber.
 
It's what they've done with their phones thus far.

iPhone -> 3GS: Same basic design
iPhone 4 -> 5s: Same basic design
iPhone 6 -> 7: Same basic design

So, realistically, no one should have expected a truly new design until iPhone 8. But, TBH, the current design is not terrible at all; so not sure if legitimately disappointed or just trolling.

Maybe I overreacted a little, but alas, that was my initial reaction upon reading this, and I'm sure many others too.
The original iPhone to the 3GS weren't the same design though, were they? One was flush aluminium, the others were curved plastic. Yes, they were still fundamentally the same thing, an iPhone, but at least they LOOKED different other than a removal of antenna lines, and actually felt different in the hands making it feel like a completely updated phone. Also, they can't afford to play it safe considering the competition these days, they have way more competition than they did back then when they had practically zero. If the S8 releases with no bezels etc. and god knows what else, and Apple releases the same design while relying on new colours (yet again) to sell... then that isn't going to look very good for them. At all.
 
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what?

What do you mean 3 years of the same design? I mean, yea, so? Let me go back a little bit for you, not quite to the beginning but back a ways.

iPhone 4 - squared off edges, glass front/back
iPhone 4s - same as 4, better internals

iPhone 5 - squared off edges like the 4. Minor design change
iPhone 5s - same as 5, better internals

iPhone 6 - rounded edges, all aluminum body
iPhone 6s - same as 6, better internals

iPhone 7 - rounded edges like the 6. Minor design change
.....

Are you seeing the pattern? The iPhone 4, 4s, 5, and 5s were all similar designs. Likewise, one could fully expect the iPhone 6, 6s, 7, and whatever's next to follow suit.

To be distraught about no "major update after THREE years" means you haven't been paying attention.
People have been very whiny on this forum lately. Many of these posters didn't read that the OLED model will still be included, nor did most of them weight the fact that this rumor might not be accurate.

Rather, just emotional rage and extreme comments like askingfor the removal of the CEO or the death of the company - over a rumor.

People don't think here, they just react.
 
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My thoughts exactly! Who the stupid starting a rumor a jump into iPhone 8 right away. Considering that Apple is already in a position where it can disappoint a loyal hardcore fan, but regular customers will buy their products and sell like a hotcakes. I don't even think Cook that iPhone 10 Year Anniversary matters to him. You probably gonna get a 10 year anniversary special edition color like the first one maybe 2 tone just for the heck of it. Tim would not even interested on this special year he cares more about sales. He probably distance himself from being associated from anniversary because it gives credit to Steve Jobs. This is Tim Cook era get over with it and he don't care if you get disappointed, we're the minority of his targeted market.
 
I wonder if they'll release 7s and 8 models next year. The 7s could be similar to current models and the 8 a more expensive elite version.
 
This rumor doesn't align with everything else we've been hearing.

I don't think we'd see a 7S, as the 7 is just a 6SS, for the iPhone's 10th anniversary. Then again, Apple has been disappointing lately.

did you bother to actually read the article? "If this report is accurate, it could signify Apple's plans to release a completely overhauled glass-backed iPhonewith a curved, bezel-free OLED display and wireless charging at the high end of its 2017 smartphone lineup, while making only incremental upgrades to its traditional 4.7-inch and 5.5-inch iPhones with LCD displays."

it makes a lot of sense to update the 7 and introduce a new higher end model. It's what they did with the apple watch to much success. it allows them to introduce a more expensive iPhone but still offer one that's got the latest processor in it at a lower price.
 
The iPhone 5 was a very different design from the 4. The 4 was all glass and stainless edges. The 5 was aluminum, glass, stainless edges, chamfered edges. Thats hardly minor from a visual standpoint. All Apple did from the 6 to the 7 was remove the GOD AWFUL, OUT OF PLACE antenna lines and call it a day. How you can say the 4 to the 5 was a 'minor' design change is a bit startling after the 6/7 NON-changes.

Sorry to startle you!

I hope you're able to carry on about your day without my opinions plaguing your thoughts!

/drama

Hold onto your pants cause it's coming again.....

In terms of form-factor, the 4/4s and 5/5s were similar. (!)

The iPhone 6/6s and 7/?? also have a similar form factor (!). Maybe even....... MORE similar! But that does not detract from the fact that the 4/4s and 5/5s were of similar form -- even though not as close as the 6/6s and 7 is.

Also, what does it matter how big the differences are between the 4/4s > 5/5s and 6/6s > 7/?? -- point is, it would NOT be weird, shocking, disappointing, <insert dramatic emotional response here> if the form factor stayed the same for next year's device.... The 7 is here. We know it's similar to the 6. We also know that EVERY "s" model thus far has been the same as the model the preceded it -- so regardless of exactly *how* different the jump was between the 6/s > 7, let's not smash our phones if the 7x doesn't follow suit.
 
Why?! This is 10th anniversary we're speaking of, I cannot believe this is true...
disgusted-oh-god-why-text.png

It has been said and repeated that Apple generally doesn't celebrate anniversaries of any sort (with the one off exception of a 20th anniversary Mac, but without any 10th or 30th anniversary), so I don't see why people were so sure that this time would be different.
 
People have been very whiny on this forum lately. Many of these posters didn't read that the OLED model will still be included, nor did most of them weight the fact that this rumor might not be accurate.

Rather, just emotional rage and extreme comments like askingfor the removal of the CEO or the death of the company - over a rumor.

People don't think here, they just react.

A microcosm of the United States.... :p
 
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so you're saying that all the color variants of the iPod and iMac that Apple released during Job's tenure didn't actually happen???

Back then it was in, we have gone away from bright coloured electronics for some time.
 
Please tell me they are joking? Please... if there's no major update after THREE years of the same design then I'm pretty sure this company wants to commit suicide.
\what are you taalking about they are introducing one new model, my guess the availability of OLED screens, if they restrict it to one model they can probably keep up with demand, that being said, that one model will be even more grossly overpriced. I'm thinking I might jump on a LG V20 afterall now.
 
How is it an "evolution" of the 6? Well... it's basically the same with very minor differences. Here's the google definition of "evolution": "the gradual development of something, especially from a simple to a more complex form". That's really what Apple does for these jumps like the 4>5 and 6>7, take something that already exists, change some minor things on it to make it "better" (note the quotes).

So yes, your example of removing the headphone jack is a good example of the "evolutionary" design. It's the same as the 6, but a bit different (certainly more complex for us wired headphone users). Another example would be moving the antenna bands. Again, the same as before, but a little different.



Yet here you are....

Do you have any links to these "facts" that show Apple lagging behind new technology and design?

Because as an outside observer, I think that's been Apple's M.O. for a while now. They not first to market with a LOT of new features... They've always taken the approach of holding it back (either for refinement or just as an incremental update for their next iteration).

How is this surprising?
A 5 second google search reveals plenty of results, regarding the topic i'm talking about, this is one of the links: https://www.theguardian.com/technology/2016/oct/25/apple-profits-sales-decline-2016-iphone-7

And if you think Apple's design still looks "new", you havent seen new designs lately.
Xiaomi-Mi-MIX.jpg


At some point you'll need to start realizing that if Apple doesn't update their phone designs, they will get left in the dust. As much as I love Apple, it's sad to see them complacent and unwilling to do anything dramatic like they used to. Defending their poor choices just helps they stay far behind competitiors.
 
It has been said and repeated that Apple generally doesn't celebrate anniversaries of any sort (with the one off exception of a 20th anniversary Mac, but without any 10th or 30th anniversary), so I don't see why people were so sure that this time would be different.

I know, really.... it's like people don't even remember what the history of the iPhone has been like and just expect something new because if not, apple fail.

Personally, I wouldn't be surprised to see a special "tenth anniversary" special color.... but an entire new design? For what? What's wrong with the current design? Yeah, it's 3 years old.... and.....? People don't like it, don't buy it. Go buy one of the copycat 3-year-old designs.
 
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I think we may see both the iPhone 7S and iPhone 8 released at the same time. The iPhone 8 being the 10 year anniversary iPhone while the 7S is the same iPhone 7 we have now but with bumped internal specifications.

I foresee the iPhone 8 with a larger edge to edge display, ceramic casing, wireless charging and an increased price over the usual iPhone price maybe another $199.
 
I can see what's going to happen here.

iPhone 7S and 7+S will be launched, a bit faster, new colour, for the typical new iPhone Price.

However alongside these devices, will be some special anniversary edition, what they will call it we shall have to wait and see. This will incorporate many of the new things hinted at, but will be priced WAY WAY high, as a sort of special edition model.

People will then moan like crazy about this.
 
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How is it an "evolution" of the 6? Well... it's basically the same with very minor differences. Here's the google definition of "evolution": "the gradual development of something, especially from a simple to a more complex form". That's really what Apple does for these jumps like the 4>5 and 6>7, take something that already exists, change some minor things on it to make it "better" (note the quotes).

So yes, your example of removing the headphone jack is a good example of the "evolutionary" design. It's the same as the 6, but a bit different (certainly more complex for us wired headphone users). Another example would be moving the antenna bands. Again, the same as before, but a little different.



Yet here you are....

Do you have any links to these "facts" that show Apple lagging behind new technology and design?

Because as an outside observer, I think that's been Apple's M.O. for a while now. They not first to market with a LOT of new features... They've always taken the approach of holding it back (either for refinement or just as an incremental update for their next iteration).

How is this surprising?


back in my day we salivated over faster processors, memory and larger storage capabilities. now a day's you people consider a superficial change in shape a breakthrough but ignore best in class processors, new technologies like 3d touch, best in class battery life and cameras that take unbelievable pictures. really sad. the current iPhone shape is extremely comfortable to hold and the jet black color is very grippy (doesn't easily slip out of my hand). I don't see much of a need to change it.
 
Jesus Christ ... does anybody read anymore??

"Multiple rumors suggest Apple plans to release three new iPhone models next year, including updated 4.7-inch and 5.5-inch models with traditional LCD displays and a larger premium model with an OLED display and glass casing

If this report is accurate, it could signify Apple's plans to release a completely overhauled glass-backed iPhonewith a curved, bezel-free OLED display and wireless charging at the high end of its 2017 smartphone lineup, while making only incremental upgrades to its traditional 4.7-inch and 5.5-inch iPhones with LCD displays"
 
A 5 second google search reveals plenty of results, regarding the topic i'm talking about, this is one of the links: https://www.theguardian.com/technology/2016/oct/25/apple-profits-sales-decline-2016-iphone-7

And if you think Apple's design still looks "new", you havent seen new designs lately.

Yep, I think we're done here. You say that there are "facts" that Apple is lagging behind in design and technology then you link to an article about annual profit decline... I did not see the words "design" or "technology" in the entire article. A drop in profit does not automatically equate to a lapse in design and technology.

The only "fact" here is that there *are* no articles that prove, factually, that Apple is any further behind on design and technology than they ever have been or want to be. There are probably under 10 people in this whole world that could speak to whether they're actually "behind" (relative to how they've always operated).

Again, they've never really been on the bleeding edge. They didn't have NFC first. They didn't have big screens first. In fact, the only stuff they're "first" at doing is taking away stuff (a la headphone jack). Yes, other phones will have a full-frontal display before the iPhone does.

Does that really surprise you? Does that bother you? How long have you owned iPhones (legit question)?
 
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