iPhone 7's 'Best LCD Display Ever' Marks 'Major Upgrade Over iPhone 6'

[bbeagle]

I went from an iPhone 6 to a 7. Honestly other than the 3D touch that I didn't have on the 6, I can't really tell a difference. Well the live photos when I'm scrolling through photos freaked me out. But yeah, didn't notice a big change in the screen.

Yep, not much different. It's all the little things though.

Touch ID works much faster, and I like the new home button better.

I just noticed today that I can just lift my phone up off my desk and it turns on automatically. That's neat! 🙂

 

[stanman64]

IPhone 7, or 6ss, whatever you want to call it, it is turning out to be a decent upgrade overall.

I don't like change for the sake of having something look new. With the exception of removing the headphone jack (for some as it doesn't bother me), this has been a nice upgrade.

I agree. I went in ordering my 7 not expecting much of a difference, but after spending the weekend with it, it's a very noticeable upgrade.

 

[Maleption]

Not that I had any bad experiences with reflectivity but what could be the reason Apple didn't include this coating on the iPhone? They seem to do have the technology.

In the article, it gives us the possible reason -- Scratch and cost.

 

[djcerla]

Is it a joke? Everybody reports dark displays with ugly yellow tint,
but those guys have a unique great display...
Two different screens?

Nope. Night Shift left on.

 

[BootsWalking]

"Better" in what exactly, other than blacks?

Samsung display has higher resolution, lower typical power-consumption, wider color gamut (131% sRGB in wide-gamut mode vs 101% for iPhone 7, 100% of Adobe RGB vs no support on iPhone 7), physical flexibility (bendable, curvable), and as you said, better blacks. Other than that both displays are equally good 🙂

 

[Return Zero]

People complaining of yellow screens don't understand this white point issue. The 6 and 6S were simply too blue. This was one of the first things I noticed when I picked up the phone. The colors are amazingly accurate on the 7, and the off-angles don't suffer nearly as much. Also, the brightness can be adjusted if you think it is too dim. Not sure why anyone is complaining about dimness.

 

[chrizzz09]

Not that I had any bad experiences with reflectivity but what could be the reason Apple didn't include this coating on the iPhone? They seem to do have the technology.

From the article:

The iPhone 7 has a screen Reflectance of 4.4 percent, the lowest that we have ever measured for a Smartphone. However, it is considerably higher than the record low 1.7 percent screen Reflectance that we measured for the iPad Pro 9.7, which has a very innovative AR Anti-Reflection coating.

Unfortunately, AR coatings still can’t be used with Smartphones, which have much higher abrasion and scratch issues than Tablets and other touch screen displays because they are small enough to be carried in pockets and bags that have all sorts of scratchy things inside. A number of companies are working on technologies that can produce both low screen Reflectance and high abrasion and scratch resistance. We covered this issue last year, but it’s challenging and also has to be cost effective. Since Peak Brightness can’t keep increasing due to battery power limitations and thermal issues, developing a low Reflectance screen will be the key to improving display performance in High Ambient Light.

 

[MasterRyu2011]

But but but SAMSUNG! Galaxy!!!!!

......

but really SAMSUNG! Galaxy.

I guess since Samsung doesn't use LCDs in their high end phones, it makes sense that Apple hold that spot.

 

[Enabledobject]

Donald Trump is noticeably more orange on my 7 plus vs my old 6 plus.

 

[WestonHarvey1]

My iPhone 7's display is considerably warmer and less brighter than that of my 6S. The difference is very obvious when I hold both phones side by side. Is anyone else noticing this with their phone as well?

This is my issue with these DisplayMate tests. I don't know where they get their samples, but they seem to be cherry picked. I've never seen them mention the great amount of variation there often is with Apple's screens.

The iPad 3 got great marks from them, but half of those had a yellow stripe running somewhere down the screen. How can the color measurements be accurate with that, or with uneven backlighting?

 

[jonnysods]

Who's the manufacturer of these screens anyway? Samsung?

 

[MasterRyu2011]

My 7+ display is noticeable better than my 6s+ one in terms of colour accuracy and brightness. It also feels more responsive - I think the touch response times have improved too. Android has terrible touch response times

agree. This is especially evident on the Apple Watch.

 

[robertosh]

And what about the resolution? Retina is not enough.

 

[maxsix]

Apple can never be seen positively.

Actually the issue is Apple's arrogance, narcissistic attitude and extreme greed. They've brought this on themselves.

As a long time Apple customer I've witnessed a huge shift in consumer attitude. We use to enjoy acknowledging Apple's success. But in recent years the customer ends up getting the short end of the stick. If not for Apple's expertise at sucking every last dollar from us, they wouldn't be so powerful and dominate.

In the real world Apple is getting back what they put out.

 

[djcerla]

Samsung display has higher resolution, lower typical power-consumption, wider color gamut (131% sRGB in wide-gamut mode vs 101% for iPhone 7, 100% of Adobe RGB vs no support on iPhone 7), physical flexibility (bendable, curvable), and as you said, better blacks. Other than that both displays are equally good 🙂

Resolution is not related to AMOLED, and I plaud Apple's decision not to waste battery drivig an insane amount of pixels that no human can see (not certainly me)

Bendable, not a problem on the iPhone 7.

Color gamut and blacks, ok, but the rest is far from "equally good", with the iPhone 7 display being the best in several categories.

 

[MasterRyu2011]

Who's the manufacturer of these screens anyway? Samsung?

Lol, so no matter what happens, Samsung holds the honor of making the best smartphone screen ever. If the Galaxy phones have best screens, they win. If iphones have best screens, they win. Win/Win

 

[adamjackson]

Amazing but no one I know cares about this. If they can take photos in the club w/o blur and play Candy Crush all day w/o having to recharge, they're happy.

 

[lowendlinux]

i was in store playing with the new iphone 7's. I have an iphone 6 plus and honestly i didn't see a massive improvement.

If any of you are on the fence upgrading do yourself a favor and visit the store.

The iphone 7 doesn't feel that much newer than the 2 year old iphone 6.

I think that's fairly common unless you're rabidly into phones. I have a Nexus 6 and when I go to stores and play with newer phones it all seems kinda meh.

 

[akdj]

Notice Display mate says it is the best mobile LCD, not best mobile display. Don't want to compare to AMOLED lol.

Funny, the complete lack of reading comprehension here ...

""DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have."

You have to learn to laugh at the poor folks that are locked in to contracts with the latest Android junk.
Listen, guys and gals ...they'll end (contracts) soon enough and you're welcome to join the fray again as the subjective and objective data is out ...regardless how hard you attempted to disprove it. iPhone 7/7+ are truly, hands down the best smartphone available today. Period.

 

[R.T.]

I've seen it in person. The color accuracy, brightness, etc. are improvements, yes. But after you see/use a 1440p display from any other high-end phones in the market today, it really makes you anticipate that much more for the next iPhone.

1440p resolution is the reason Samsung phones run like crap. I'm glad Apple prioritized performance over pixel count, which quite frankly 99% of users don't even notice.

 

[dotnet]

Is it a joke? Everybody reports dark displays with ugly yellow tint,
but those guys have a unique great display...
Two different screens?

Night Shift enabled by any chance?

 

[penajmz]

Ahh so that's why everyone's brightness is being reported lower.... You have to turn auto brightness on to get the full 25% brighter brightness!

People seem to be disregarding this. The software will allow for the extra brightness only when needed.

 

[viljamip]

Interesting choice of words there. Who determines what is and isn't "perfect"? Seems more like a subjective point of view to me. Not to take away from the stunning display that they're touting, but I think essentially calling it perfect is a bit much.

By perfect they mean the DCI-P3 and sRGB standards. All of the colors differ so little from the standards that human I can't notice the diffenrence even when comparing side by side. That's what they ment and I think it is completely fair to call that perfect color science wise.

 

[QCassidy352]

Better battery, better display, better CPU, better GPU, water-resistant. But looks a bit similar and it can't be a new generation. I don't get it.
...
The single core score of the 7 is more than double that of the leading Android phone. Overall it's much better. And yet people overlook this and talk about the bezels instead?

The iPhone hit "good enough" for most people in terms of screen, CPU, GPU, camera and battery life (on the plus models at least) two generations ago, if not more. Continuing to improve on things that people are basically already completely satisfied with can only win you so many points.

The benchmark you cite in that second paragraph is a perfect example. Nobody ever accused the A9 of being too slow; it was and is still one of the fastest mobile processors available. So the A10 is even better - and by a significant amount! But so what? It's not moving the needle on the subjective experience more than a degree or two.

On the other hand, the physical size of the phone is something that matters every single time you pick it up, or even walk with it in a pocket. I'm not one to push for change just for change's sake (I love my 2012-design SE!), but changing that form factor of the current iPhones (bezels and soap-bar style shape) wouldn't just be vanity, it would make them a lot easier to hold and carry. It doesn't strike me as even a tiny bit odd that would matter more to most people than an ever-faster CPU when we're already not close to maxing out that previous one.

 

[R.T.]

Still not as good as the AMOLED's color saturation.

color oversaturation.

FIFY.