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From DisplayMate
, and very noteworthy, especially if you're a photographer who cares about color and accuracy:

"The Absolute Color Accuracy of the iPhone 7 is Truly Impressive as shown in these Figures. It is the most color accurate display that we have ever measured. It is Visually Indistinguishable from Perfect, and is very likely considerably better than on any mobile display, monitor, TV or UHD TV that you have. So photos, videos, and online content and merchandise will appear correct and beautiful."

Excellent...
 



iphone-7-front-back.jpg
DisplayMate Technologies has declared iPhone 7 has the "best LCD display" it has ever tested, /snip
Nobody cares.

Next iPhone please. Oh wait, its gonna be two ****ing years untill the next redesign.
 
As a photographer who cares a lot about display excellence and fidelity for editing photos, I'll take this: "DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have." over unrealistic color saturation. Any day.

Many months ago I was predicting/hoping the iPhone 7 display would use the same tech in the 9.7" iPad Pro display, which DisplayMate rated highest.

Now that I know Apple went with such a superb display, and with the dual camera looking to be really nice, I'll climb off the fence and purchase a 7+. Those were the two features I was looking for.

The A10 processor enhanced performance and extra battery life are icing on the cake.

The iPhone has a 1.0 JNCD vs the Galaxy S7's of 1.6. The lower number of the iPhone 7 indicates it is indeed more accurate - however, the threshold of human noticeability for JNCD is between 1.0 and 2.3, depending on the specific viewing conditions.
 
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The iphone 7 doesn't feel that much newer than the 2 year old iphone 6.

I upgraded my iPhone 6 to the 7 so I can comment on this. No, it doesn't feel much newer but it is noticeably quicker. The iPhone 6 is not slow by any means but animations, response, and everything else are faster on the 7 (as is expected with the processor upgrades). The screen looks similar but is slightly warmer in color (not yellow, just ever so slightly warmer).

The camera is a major upgrade though from the 6 (I don't have a 6s so I can compare there). If you take a lot of photos and videos, the 7 could be worth the upgrade for the camera alone (OIS is part of the improvement). The improved front camera (again relative to the 6) is also great to have for FaceTime and photos; it takes impressively good photos. The extra battery life is noticeable but I never had issues with my 6 so it doesn't make much of a difference for me.

I prefer the new home button with TapticID. Having the whole bottom of the phone "click" is like using one of Apple's mice or trackpads and so it feels like better continuity between products.

The missing headphone jack is a non-issue for me (it's not a problem for me to use the adapter but most of the time I'll use the lightning EarPods because they are good enough to listen to audiobooks, which is the majority of what I play on my iPhone).

All this being said, if you have a 6 or 6s I don't think the iPhone 7 is a necessary upgrade but I'm glad I upgraded.
 
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That's one review of a hand picked sample. A lot of MR readers would say otherwise. I.e. worse than the 6 series on their phone.

Basically this review means jack. Too many new ip7 owners are complaining of yellow dim screens. This review sounds more like a paid ad from Apple.
My 6s as of late has been looking dim and a yellow tint, could it have anything to do with IOS 10?
 
1440p resolution is the reason Samsung phones run like crap. I'm glad Apple prioritized performance over pixel count, which quite frankly 99% of users don't even notice.

Samsung phones allow you to change the resolution to save battery life and get better fps. Kinda like how you can change resolutions on a desktop/laptop, a real computer.
 
1440p resolution is the reason Samsung phones run like crap. I'm glad Apple prioritized performance over pixel count, which quite frankly 99% of users don't even notice.
The one place the higher pixel count makes a difference is with those little VR smartphone headset things. I'm sure the Galaxy is better in that regard. But if that's where you're going for VR... well, you probably don't really care that much about VR.
 
Resolution is not related to AMOLED, and I plaud Apple's decision not to waste battery drivig an insane amount of pixels that no human can see (not certainly me)

Bendable, not a problem on the iPhone 7.

Color gamut and blacks, ok, but the rest is far from "equally good", with the iPhone 7 display being the best in several categories.

The point of including resolution in that list is whether Apple would have been able to achieve these metrics on an LCD with a higher resolution than what the iPhone 7 offers (ie, resolution that matches the Samsung display), so it's appropriate to include it.
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Funny, the complete lack of reading comprehension here ...

""DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have."

You have to learn to laugh at the poor folks that are locked in to contracts with the latest Android junk.
Listen, guys and gals ...they'll end (contracts) soon enough and you're welcome to join the fray again as the subjective and objective data is out ...regardless how hard you attempted to disprove it. iPhone 7/7+ are truly, hands down the best smartphone available today. Period.

And the difference in color accuracy is right on the border of human perceptibility so for all intents and purposes is an improvement without any real-world applicability.
 
Not that I had any bad experiences with reflectivity but what could be the reason Apple didn't include this coating on the iPhone? They seem to do have the technology.

That was explained in the very next sentence.

Unfortunately, AR coatings still can't be used with smartphones, which have much higher abrasion and scratch issues than tablets and other touch screen displays because they are small enough to be carried in pockets and bags that have all sorts of scratchy things inside.
 
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The iPhone has a 1.0 JNCD vs the Galaxy S7's of 1.6. The lower number of the iPhone 7 indicates it is indeed more accurate - however, the threshold of human noticeability for JNCD is between 1.0 and 2.3, depending on the specific viewing conditions.

Thanks. As a photographer who's fussy about color accuracy, I'll take the better display. Especially since there's a wide variability in human noticeability, and the metrics 1.0 and 1.6 (a 60% hit) fall within in that range.
 
i was in store playing with the new iphone 7's. I have an iphone 6 plus and honestly i didn't see a massive improvement.

If any of you are on the fence upgrading do yourself a favor and visit the store.

The iphone 7 doesn't feel that much newer than the 2 year old iphone 6.

I upgraded from a 6 to a 7. I disagree.

It has a lot of little upgrades that just make the phone easier to use on a day-to-day basis, but the largest change that is still blowing my mind after owning it for 3 days now is the new processor. "2x the speed of the 6" It's crazy fast. Load times on anything - app launching, menu selection, multi-tasking, etc. - are non-existent. Even web-pages load instantly (provided you're on a fast network) and I mean almost 99% literally instantly.
 
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I've seen it in person. The color accuracy, brightness, etc. are improvements, yes. But after you see/use a 1440p display from any other high-end phones in the market today, it really makes you anticipate that much more for the next iPhone.
pentile 1440p for example. /s
 
What a disaster.

Imagine the pitchforks in the streets if this was an Apple display.
That is an S7 Edge from a store display. Some day they'll learn to use a rotating image loop or video on these devices.

I've seen iPhones with similar issues. Screen burn in happens to any display (LCD and AMOLED) that is left on static images for weeks or even months at a time.

The reason there are no pitchforks being pointed at Samsung is because it is extremely rare for this to happen on an end users phone.

pentile 1440p for example. /s
Pentile hasn't been used for a few years now. ;)
 
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Thanks. As a photographer who's fussy about color accuracy, I'll take the better display. Especially since there's a wide variability in human noticeability, and the metrics 1.0 and 1.6 (a 60% hit) fall within in that range.

I prefer a display that is demonstrably better in ways that are perceptible to humans.
 
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The only thing Samsung screens have is better blacks. Don't get me wrong, deeper blacks is a great thing and it gives colors the appearance that pop more. But that does not mean the colors are truer or more accurate. Apple is all about accuracy, they believe LCD technology still has life in it and they proved it with this display. So much for LCD being obsolete technology like some people say.
 
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And the difference in color accuracy is right on the border of human perceptibility so for all intents and purposes is an improvement without any real-world applicability.

Unless you're a photographer who cares a lot about color and accuracy when editing photographs. If you're not very fussy, then it probably doesn't matter as much.
 
Yellow Screen Fix:
Here's a fix for you who have a yellowish display or some other unlikeable Colorado.
IOS 10, not sure if it's in older IOS versions.

Settings > Accessibility > Display Accommodations > Color Filters
Turn On
Select Color Tint and
Adjust Intensity & Hue to get the desired color.
Have fun.
 
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