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This is one thing I never cared about, well, except when I was invested in aapl stock.

But, as a consumer, I found Apple to be a much better company when hardly anyone used their products.
Well high sales is why apple has gotten lazy so to speak in recent years. They know they are going to need to pull out a great iPhone in 2017 and i think thats what we will get.

When people buy the products it doesn't really make them change anything. Due to targets not being where they expect they realise 2017 is a big year for apple.
 
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Also if it took courage, why did they include it in the new MacBook Pro?

Because there is like 100x more space in a MacBook Pro than an iPhone? Because in a Macbook Pro the jack it's not the bigger component limiting the form factor? Because the MacBook pro charge port can't duplicate as audio output anyway? There are a lot of reasons but above all why they should remove the jack in a computer at all?
 
There are a lot of reasons but above all why they should remove the jack in a computer at all?
Because of what Schiller said:

The 3.5mm port, on the other hand, has to go, Schiller said, because the company can't justify the continued use of an "ancient" single-use port

Apple had drawn a line in the sand saying the port is ancient and no longer needed. Its wildly inconsistent to say how technology has surpassed such an old port, and yet on their premium top of the line laptop, they include it.
 
If Cook stays Apple will slowly fade away and die.

I'm not so sure about that. He does seem to be a very intelligent man. We don't seem to know if he has any of that Jobsian ability to visualize new products that can become "next big thing" but that may not be necessary to put some new legs under Apple.

Through another lens, perhaps Apple just needs to suffer through a variety of punches that puts some fear at the top and/or humbles them a bit. Most of them have been haloed as "geniuses" for the bulk of their careers, growing a company from the brink to biggest in the world in a relatively small amount of time. This might be a rough patch where they are trying to "do it again" but getting humbled by not hitting the targets as well as they used to... or what may seem like it was even easy in the past.

Do that enough and either fear or frustration can drive changes. Changes could be bad or could be good but eventually one realizes that staying the same is worse than trying something different (aka "think different").

If Apple is- or just seems- out of touch, how can they fix that? Reconnect with customers, step up tangible market research, drop the secrecy thing a bit and get some broader channels of information from consumers flowing into Apple. For example, do any of us really want "thinner" anymore... especially at the expense of having to kick useful utility out to "make space"? Do any of us want less battery that actually shows as shorter usage time? Do any of us actually want to cart dongles around with our "pro" laptop rather than having mainstream connections built in? Etc.

Those of us that can be reasonably objective can easily lay out what we want in new Apple products. We're not stupid per "faster horses" (Ford) arguments as some of "us" are so quick to sling around. Would Apple products be better if they incorporated the top 4 or 5 things we want? Seems pretty likely to me. And in potentially shifting gears from seeming detachment to feeding consumers some of the things we want, Apple looks like it's back in touch... back to wowing us (consumers), etc. Momentum is refueled and all grows from there.

I suspect Cook is smart enough to do it. They might need to take a few more punches. They might have to roll out a few more "ho hum" iterations that don't meet with universal glee (and purchases). They might need to launch another "new" product that sells well to the most brand loyal willing to buy anything stamped Apple but then trails off. But eventually, they have to tire of not feeling like the Apple geniuses of old. With no Jobs, they can't do it the way they used to. So that requires them to try other things. And it's in those attempts where they can most likely reconnect & recommit to delighting the bulk of the customer base in real ways we consumers can see, appreciate and thus buy, buy, buy.
 
I actually like Apple's eco-system. As someone that has been using Apple products for a long time, it was easy for me to embrace it.

But, with the questionable future of the Mac desktop, I have been looking into some alternatives. Leaving Apple's eco-system is going to be painfully hard.
It's to bad that Microsoft gave up on mobile. Perhaps they should try again as I would.
 
If Cook stays Apple will slowly fade away and die.

I'm not so sure about that. He does seem to be a very intelligent man. We don't seem to know if he has any of that Jobsian ability to visualize new products that can become "next big thing" but that may not be necessary to put some new legs under Apple.

I don't think either will happen.
I think Apple under Cook will be similar to how MS has been over the past decade.

Is MS as big as they once were? Does MS have the influence on electronics as they once did?
No to both.
But in no way is MS dying anytime soon.

Apple might be next.
 
Because there is like 100x more space in a MacBook Pro than an iPhone? Because in a Macbook Pro the jack it's not the bigger component limiting the form factor? Because the MacBook pro charge port can't duplicate as audio output anyway? There are a lot of reasons but above all why they should remove the jack in a computer at all?

I second this. 'Some' keep using Schillers quote as leverage and a crutch to express there displeasure with the removal of the 3.5 Jack. The MacBook Pro is a stationary device that tends to be more planted than in your pocket compared to the iPhone with portability. Aside from that, Apple didn't just delete the Jack based on a whim. It's evident where Bluetooth and a wireless world is leading. I'm not buying the excuse or reason others are complaining why Apple left the Jack on the MacBook Pro versus deleting it in the iPhone. The iPhone is a completely separate entity and serves a completely different purpose for commuting purposes. Those who compare the missing Jack on the iPhone and it retains on the MacBook comparisons, are bitter and seeing this short sighted.

Apple isn't the only one leading towards wireless. Wires are becoming a thing of the Past with Bluetooth surround sound systems, wireless charging, Bluetooth headphones improving on audio compared to five years ago, etc. Wire free devices are spreading and improving all the time. It will only keep expanding beyond.
 
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I don't even understand how people switch from one OS to another. Samsung could make a phone that did laundry and I'd still find leaving the iOS ecosystem too stressful. I am in way too deep.
Oh goodness please don't use "Samsung" and "laundry" in the same sentence. I've seen pictures of the damage their exploding washing machines can wreak. :eek:

I would say if someone doesn't feel a compelling need to switch ecosystems, don't do it. Despite the negativity around Apple right now that I myself bought into, now that I have an iPhone 7 Plus I can say honestly it still compares very favorably with the Android competition. Yes there are defective units out there, yes there are some problems with iOS. Yes it looks pretty much the same. It is still a formidable competitor. Now having said all that...

Leaving the iOS ecosystem is actually a lot of fun and eye opening under the right circumstances. There are really nice forum members on this forum under the Alternatives to IOS section of this forum who helped me through the process. That part of the forum is actually informative and I actually learned about new Android phones here first before I found out about Android Central.

I admit it is probably not easy to make this switch if you've got only one line/phone number and your smart phone is integral to your livelihood and social life. In the United States IOS and iMessage seem to predominate and it can be a pain leaving iMessage behind. I am perfectly happy and fine using WhatsApp, but it's not something I can use with most other people I have to communicate with like other parents or school staff. I can use SMS texting on my S7 and that option works, but I have to admit, it's nice having an iPhone again and being able to avail myself of iMessage again.

My advice for trying this: don't sell your iOS phone too soon. And try testing the Android phone out just on your home wifi first for a few days just to see if you even like the Android interface before going through the pain of deactivating iMessage and notifying your friends of the change.

We have a large family account and provide lines to extended family members and growing kids. Every adult pitches in toward the cost of the line they are using. So my husband and I found it financially feasible to open two new lines to take advantage of BOGO deals on Samsungs and do this little experiment affordably. We have people we can pass our phones and lines to when we want to, so no experimental phone will be "wasted". My sister-in-law now has my 6S Plus for example. And now that she's tried Samsung VR she may also be taking my S7 Edge. (I decided to get an unlocked S7)

Google's services are really good and work well with iOS so if you want to get some independence from iCloud storage or iPhoto's, they're a great option. Gmail works well. There are many options to help get you free from Apple...IF you really want to break free.

But if you don't...don't let the negativity drag you down. I repeat...iPhones still are awesome.

I do wish they could do VR and record stereo audio--the big draw of the Samsung Galaxy line for me. But for the latter, there are lightning connected mics that can do that. Accessory makers love making accessories for iPhones. So there's that in Apple's favor.

I was pleasantly surprised by how interesting and good the smart phones of 2016 turned out to be, after all. I eagerly anticipate the 2017 lineup from all the major smartphone makers.
 
I don't think either will happen.
I think Apple under Cook will be similar to how MS has been over the past decade.

Is MS as big as they once were? Does MS have the influence on electronics as they once did?
No to both.
But in no way is MS dying anytime soon.

Apple might be next.

Microsoft is the most widely used computer operating system in the world, by such a significant margin it's not even worth debating its demise. They also can claim the the most widely used suite of productivity software, and again that's not going to change anytime soon. There was always going to come a point where a software company would reach peak saturation and it happened about a decade ago. They swung and missed at mobile OS. Indeed Android took the opposite approach and became the industry leader as developers and manufacturers had grown weary of MS years of proprietary control of buggy software, and saw a way to break clean, just as Apple has done of the Mac with iOS for different reasons.

But Apple's strength has always been hardware, yet despite that, it faces similar limitations with its proprietary walled-garden, and eventual saturation of the market for which they manufacture. There's a finite point at which they can no longer sell more hardware to someone who doesn't already have it. And Apple has likely reached its peak without entering a low-end market for which it does not normally cater. So that means new products, hence the watch and the car, and to a lesser extent, the AirPods. The car might be the only product that will have the impact of the Mac, or the iPhone, and be able to maintain their margins in order to expand beyond an already saturated market.

So, Apple has finally entered the same space as MS, and is looking to expand its product base to continue growing just as MS is doing, during which time there must be an inevitable decline from recent historical highs, but it will likely never die, even if they only ever just keep up with their competitors.
 
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Microsoft is the most widely used computer operating system in the world, by such a significant margin it's not even worth debating its demise. They also can claim the the most widely used suite of productivity software, and again that's not going to change anytime soon. There was always going to come a point where a software company would reach peak saturation and it happened about a decade ago. They swung and missed at mobile OS. Indeed Android took the opposite approach and became the industry leader as developers and manufacturers had grown weary of MS years of proprietary control of buggy software, and saw a way to break clean, just as Apple has done of the Mac with iOS for different reasons.

But Apple's strength has always been hardware, yet despite that, it faces similar limitations with its proprietary walled-garden, and eventual saturation of the market for which they manufacture. There's a finite point at which they can no longer sell more hardware to someone who doesn't already have it. And Apple has likely reached its peak without entering a low-end market for which it does not normally cater. So that means new products, hence the watch and the car, and to a lesser extent, the AirPods. The car might be the only product that will have the impact of the Mac, or the iPhone, and be able to maintain their margins in order to expand beyond an already saturated market.

So, Apple has finally entered the same space as MS, and is looking to expand its product base to continue growing just as MS is doing, during which time there must be an inevitable decline from recent historical highs, but it will likely never die, even if they only ever just keep up with their competitors.

It sounds like we agree then.
You pretty much expanded on what my post did, and when it comes to detail, a lot better than my post.

Although we might disagree about one thing, I really hope Apple doesn't put all its eggs in the Apple Car basket.
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Then why do other phones take better pictures than the iPhone?
Apple is the best at mediocre pictures. Although, they may not be the first.
 
I'm glad Apple is waiting and taking their time with the redesign. Remember - Apple is never first, but always the best.

People get upset over a headphone jack, but not over an exploding phone. And yet people question the values of Apple and not Samsung.

I would argue the dual camera / telescopic zoom is a major feature as the jump in camera quality between the 6s is quite large.

I agree that taking there time to get it right is a good strategy, but Apple's phones were falling behind. It's a shame that the note had their exploding feature, because if they weren't exploding, this article would be showing another dramatic rise of Samsung (my speculation)

But you can't really compare exploding phone vs lack of head phone jack. The Note 7 was a fantastic phone, arguably far superior than the IPhone 7. Samsung made an engineering mistake and has paid dearly. Apple's courage is questionable given no real benefit was given to the user with the removal of the headphone jack. People often point out the lame excuse about water proofing, but many phones have jacks and have a higher water resistant rating. The removal of the jack also made there products in their eco system no longer compatible. The headphones you get on your new iphone can't be used without a dongle on Apple's new pro user laptop. Which is very silly.

I would agree that the dual camera is really good. I really hope to be blown away with the 8, because Samsung phones look mighty good these days when they aren't exploding! :)
 
It's to bad that Microsoft gave up on mobile. Perhaps they should try again as I would.
Nah, stick to desktops. WP lacked important apps, their browser apps are terrible and crashes, and it doesn't even get recognized on a Mac while Android does with Android File Transfer.

Glad Nokia is finally using Android more.
 
Because there is like 100x more space in a MacBook Pro than an iPhone? Because in a Macbook Pro the jack it's not the bigger component limiting the form factor? Because the MacBook pro charge port can't duplicate as audio output anyway? There are a lot of reasons but above all why they should remove the jack in a computer at all?

If everybody is being honest, nobody likes a dongle.

So now we have a situation where eventually headphone manufacturers will be making lightning headphones. Bose, Beats etc. Headphones that cost £200-£300 pounds/dollars.

Now these new lightning fit your iPhone/iPad without a dongle (great) but they don't fit your MacBook Pro (fail).

Either have the courage to change your entire line up or don't change anything at all.

A dongle is not the solution. It's fixes a "problem".
 
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Because of what Schiller said:



Apple had drawn a line in the sand saying the port is ancient and no longer needed. Its wildly inconsistent to say how technology has surpassed such an old port, and yet on their premium top of the line laptop, they include it.
I think your overstating this more than Schiller did. I think it was a "We weighed the options of other features and decided this ancient port wasn't worth the trade off for the space it consumed".

But you translate it as: "This port is completely useless in all use cases, it should never be used"
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I agree that taking there time to get it right is a good strategy, but Apple's phones were falling behind. It's a shame that the note had their exploding feature, because if they weren't exploding, this article would be showing another dramatic rise of Samsung (my speculation)

But you can't really compare exploding phone vs lack of head phone jack. The Note 7 was a fantastic phone, arguably far superior than the IPhone 7. Samsung made an engineering mistake and has paid dearly. Apple's courage is questionable given no real benefit was given to the user with the removal of the headphone jack. People often point out the lame excuse about water proofing, but many phones have jacks and have a higher water resistant rating. The removal of the jack also made there products in their eco system no longer compatible. The headphones you get on your new iphone can't be used without a dongle on Apple's new pro user laptop. Which is very silly.

I would agree that the dual camera is really good. I really hope to be blown away with the 8, because Samsung phones look mighty good these days when they aren't exploding! :)
Samsung doesn't know what they did, so how could you?

I'm sure if Apple pushed the limits and pushed things out before they were ready, you'd get similar results as Samsung.
 
They removed the headphone jack to make space in a tiny device - the MacBook Pro is considerabley larger than the iPhone.
Ever see an iPod touch 5th generation? Explain how they fit it in there with such a small thin design. If it was the dimentions of the iPhone 7, theres no way it wouldn't fit. It's apple being lazy and cheap
 
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Features or not, the lack of a headphone jack is the reason I'm getting an iPhone 6S Plus in two weeks.

Would gladly have taken the extra GB of RAM, especially as having used my iPhone 5 for ~4 years now has left me hungering for all the RAM I can get, but the lack of a headphone jack AND knowing that the adaptor has a worse DAC left me with no choice.

Let's hope my new iPhone will last me as long as is needed until the headphone jack issue isn't one anymore one way or another.

Glassed Silver:mac
 
Interesting article. Like someone said above, it's clear that the Note 7's owners had already chosen their OS, so it's logical that they buy another Android phone after the Note 7.

I'm a new member and this site is very fascinating, the people here seem to be passionate, specialist,...

I'm still hesitating between the new Mate 9 and the 7+ for my next phone. I have owned a Mate 7 for 2 years but the updates are slow, the interface is often laggy and I really like Apple's ecosystem (I own an iPad and a Mac ; a first iPhone is thus a great choice, isn't it ?).
 
Oh goodness please don't use "Samsung" and "laundry" in the same sentence. I've seen pictures of the damage their exploding washing machines can wreak. :eek:

I would say if someone doesn't feel a compelling need to switch ecosystems, don't do it. Despite the negativity around Apple right now that I myself bought into, now that I have an iPhone 7 Plus I can say honestly it still compares very favorably with the Android competition. Yes there are defective units out there, yes there are some problems with iOS. Yes it looks pretty much the same. It is still a formidable competitor. Now having said all that...

Leaving the iOS ecosystem is actually a lot of fun and eye opening under the right circumstances. There are really nice forum members on this forum under the Alternatives to IOS section of this forum who helped me through the process. That part of the forum is actually informative and I actually learned about new Android phones here first before I found out about Android Central...

Pardon my snip, only doing so as I am taking the leap and leaving the iOS ecosystem. I've enjoyed your Phone posts and appreciate the tips you posted here and elsewhere. And I will happily concur with your comments regarding the community in the Alternatives to iOS section of this forum.

Whatever phone works for folks, great.
 
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But the iPhone 6 doesn't have Waterproofing, Dual camera, 3D Touch, Stereo speakers, Taptic feedback etc. So this point is moot.

The 6S has taptic and 3D touch... Dual cameras are only on the bigger 7 plus, which has even more room to keep a 3.5 jack. The stereo speakers are a joke.

Other companies have waterproofed 3.5 jacks in a myriad of devices without a problem. (If you want to speak hyperbole: I guess Apple just didn't have the talent and what it takes to get that job done)



Apple removed the headphone jack to create a predefined need and market for their new wireless headphones.

Courage, thinness (i.e. saving space), waterproofing... all had nothing to do with it. It was only done for profit. (but Apple is so badly managed right now they couldn't even get that right in the end)
 
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