The iMac did away with serial ports because USB was clearly better and where the industry would go. I think Cook missed the lesson there: It's wasn't that Apple products are so cool that customers follow whatever they say, it was that Jobs paid attention to what was going to happen anyway and was on the leading edge of it (but not bleeding edge ... he did away with modems, but not too early). A headphone jack is not a serial bus; if anything it's more like a lightbulb screw: been around for over 100 years because it works. Apple makes its mark with WOW products no one has thought to bring to market yet. They suck when trying to build a better mousetrap ... their (well Job's) genius was redefine what a mousetrap WAS. Making average products with stripped away functionality at above average prices is what nearly tanked them in the early 90s. Hopefully they didn't blow all their moola on that spaceship and can ride this out until someone with some vision comes in. Still hate windows; still prefer Mac, but some days it's more work than others to like the one you love.