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I still don’t get why Apple even made the iPhone 8. They could have still cashed in with iPhone 7/7+ and those looking for a true successor would be the iPhone X. Dumb move in my opinion.
 
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https://www.theverge.com/2017/9/20/16338022/iphone-x-google-pixel-2-price-change

I hate the pricing as much as the next guy but with smartphones maturing, $1000 will be the standard from hereon in. Next year it be just the iPhone X and X Plus and they will cost $999 and $1100 respectively. Time to face the facts. $999 will be the new base price. You and I sadly dont have a say in this. The industry has settled on this pricing

But we do have a say.

Stop buying the devices at $999, and buy them at the price point you want. if Apple sees that the 6s and 7 are the only ones selling, and the 8 and X flatline, they may realize that they've pushed too far. This goes for EVERY free market based system. once a price point is met that no longer seems reasonable, instead of just ponying up and spending ever more and more. Slow down and speak with your wallet.

if iPhone 8 sales are 1/2 of what the 7 was, or even currently sells at, it'll be a good shot that the consumer has had enough of it.
 
The entire smartphone industry is on $1000 and judging from the past Apple has never reduced prices without severely compromising on features. How long are you going to hold onto your old phone?

There are plenty of cheaper options in both Android and iOS camp to satisfy. even Apple now has the 6s and 7 available. Both devices will ultimately provide near the same experiences. unless there's a feature in the 8/X that you are dying to have, the 7 or the 6s are likely better value.
 
Hah. Lack of orders. That's rich.

I had to wait several months to get my 6+ a few years ago. Loads of demand and orders, as evidenced by record and phenomenal sales.

I see the X being no different.

Are some people really shocked about today's news?

Just based on rumours we can guess one of two options. I'm by no means privy to information that we all don't have

for months rumours were that manufacturing couldn't keep up with demand and would be lower than expectations.
Suddenly, last week we see rumours "Manufacturers expected to meet X demand"

so we can predict one of two outcomes.

Manufacturing rumours were wrong, or manufacturers suddenly found production capabilities they didn't think they had.
or demand is low enough, that current production levels are adequate.

either case could be true right now.
 
1) they didn’t release the same phone four years in a row. 7 wasn’t the 6 design and 8 wasn’t the 7 design. It’s pretty blind to think they’re the same.
2) many people don’t care about having the most unique, newest design. If they like the design and love the internals, their phone does well.

1) Sure about that? because the part you look at all day...

main-qimg-40b5faca05eed405efb959c57d4bf0a1-c


iPhone 8

apple-091217-iphone-8-3868.jpg


2) If they don't care about looks, they properly neither care about having the latest and just keeping using the one they have.
 
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Once Tim Cook said, "One more thing..", it was DOA and RIP for iPhone 8 / 8 Plus.

I feel for ya, iPhone 8 / 8 Plus owners. My LG G5 and Sony PS Vita slim are two of my favorite gadgets ever, and both were mocked. Both criminally underrated for having undeserved hatred. I support the LA Clippers in a Lakertown and I know what's it like being mocked for enjoying something unpopular.

8 / 8 Plus = The iPhone underdogs

^ Never got any time to shine.
 
I like your thinking and there could be some truth to it. But we'll never know if that is really the case unless it can proven that Apple could have maintained the production levels of the iPhone 8 whilst manufacturing the iPhone X.

they are a nearly trillion dollar company, I'm sure they could have if they wanted to.
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I don’t think that’s crazy at all, but wasn’t clear from your post (or I didn’t catch it)

I’ve switched my upgrade cycle to be six months behind new releases now. That way I can do exactly that, as well as give a chance for possibly unseen manufacturing problems to arise. Not to mention skipping the whole preorder and release day mania.

Sorry for my snarky response. the problem is, if I don't get this at launch. Then I'm assuming it'll be next April before you can easily get one, at which point, might as well wait until Oct.
 
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I don't understand how this is surprising to anyone at all, especially analysts and investors.

Did anyone really expect the iPhone 8 to be as popular as the X? Of course they would scale back production when the X goes on sale. This is a total non-story, trumped up to push the stock price down.
 
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I bet.

I mean why in the hell would you buy an iPhone 8 when it's about to be outdated (in terms of design).

iPhone X is a superior design. It's new, it's fresh. I'm not sure why Apple thinks they can get away with releasing phones with the same design for 4 years in a row. Granted, there's only so much you can do with a rectangle, but still.

Er, because it's a third more expensive? £80 a month for a phone with a decent amount of data is bloody pricey.
 
Folks on ths forum and most other forums are obsessed with camera upgrades etc.
all phone cameras have taken very good pictures (for the majority of phone snappers)--for a very long time--how good does a picture have to be to put up on snapchat, instagram, facebook--not very by the looks of what see.

Most all phones produce good enough photos to print 8x10--so convince me t is a big deal for so many.
 
I don't understand how this is surprising to anyone at all, especially analysts and investors.

Did anyone really expect the iPhone 8 to be as popular as the X? Of course they would scale back production when the X goes on sale. This is a total non-story, trumped up to push the stock price down.

if Apple had been smart, they would have killed the 6s completely. Put the 7 in the 6s price point, dropped the 8's base price to 599, and X at current price. the 8 would sell like hotcakes. but for some reason, $50 price increase was "Required"
 
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Just based on rumours we can guess one of two options. I'm by no means privy to information that we all don't have

for months rumours were that manufacturing couldn't keep up with demand and would be lower than expectations.
Suddenly, last week we see rumours "Manufacturers expected to meet X demand"

so we can predict one of two outcomes.

Manufacturing rumours were wrong, or manufacturers suddenly found production capabilities they didn't think they had.
or demand is low enough, that current production levels are adequate.

either case could be true right now.

No... From an earlier report, it was about an Apple vendor having yield issues. With a subsequent recent report saying that issue was solved.

And thus, Apple is now able to start ramping up their production.

Not the first time this has happened. And not surprising considering the volumes involved.

The X will be an outstanding seller, just as all new design iPhones have been in the past - with my 6+ being a great example, breaking all records.
 
I am surprised no one considers smartphones might have entered a matured saturated market where:
  1. people keep their phones 3 or more years instead of 2 because the pace of innovation has slowed,
  2. the Apple ecosystem is no more a USP when a 100 apps make 80% of downloads/installs and these apps are also available on Android;
  3. Chinese brands like Huaiwei offer competitive alternatives for half the price.
iPhone X has many new technologies that might cause a something-broken-gate and there are many reasons to let others be the guinea pigs, buy an iPhone 7 this year, and spare the money for the iPhone X successor which will only be 10 months ahead when new techs will be fine-tuned and fixed and compelling ARKit and Face recognition apps will be available.

I am an IT guy and I work with geeks who are focused on MFlops and require the most current and powerful hardware. I am also a husband and father with a wife and kids who could not care less as long as they can text, send pictures, run facebook and candy crush. They only require two improvements: longer battery life and unbreakable glass which iPhone X won't provide. They make 80% of my family and the bulk of Apple customers.

There will definitely be fans/geeks to purchase and show off the iPhone X, but I would not bet on a massive sales cycle this year.
 
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if Apple had been smart, they would have killed the 6s completely. Put the 7 in the 6s price point, dropped the 8's base price to 599, and X at current price. the 8 would sell like hotcakes. but for some reason, $50 price increase was "Required"

Oh, I just love when people think they better understand business decisions than a massively successful company on its way to a trillion dollar market cap...
 
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This may be only half of the the story. A 50% cut in iPhone 8 production could be in order to move those production lines to iPhone X production.

Ground breaking analysis right there. Are you suggesting that otherwise, apple will just cut production of the 8 by 50% and shutter those production lines?
 
Oh, I just love when people think they better understand business decisions than a massively successful company on its way to a trillion dollar market cap...

Thats why i'm sitting here with you on Mac Rumours instead of making the bank :p

never claimed otherwise. At 599 though, I'd be allover the 8 no question. as the 8 has just about everything I want in a smartphone.

But it's easier to attack me instead of my opinion right? because nowhere in your response do you counter my opinion, rather than just say my opinion is invalid because i'm sharing it here, the same place as you
 
They probably made the 8 so that people would say, “meh.. it’s the same old phone design that’s been around for years now, I’ll just fork out the extra 200 and get the X”
 
But it's easier to attack me instead of my opinion right? because nowhere in your response do you counter my opinion, rather than just say my opinion is invalid because i'm sharing it here, the same place as you

I'm not going to give you a counter opinion because it's silly to do so with the limited knowledge of their profit-margins and market research. Apple has legions of data-driven market researchers and product planners, and you are just one person who happens to think that one of their new phones costs $100 too much.

Yeah, I'll trust Apple on this one...
 
IMO, I think the iPhone 7 looks better than the 8. I prefer the unibody back and sides.
 
Interesting times. I know of only 2 people that are planning to buy either the 8 or the X models. Most are are trying to decide between the 6s and the 7 models that each have a more compelling price to value ratio. I suspect Apple’s decision to carry this many lines an price points was strategically meant to draw in Android users. What they may have accomplished though is just rearranged the deck chairs and caused people like me with money and a 3 year old 6 to take a wait and see position from the sidelines.
 
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