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I hate the "Edition" naming convention - it's just terrible grammar. Apple Watch Edition... iPhone Edition... Edition of what, exactly? There's a word missing.

Since when does a name have to follow the rules grammar or even spelling for that matter?
 
Hmmm the iPhone is high end . Given the 7 plus with AppleCare is in excess of £1000, come on .

What Tim is doing here is turning the current iPhones into the SE range, without the name and pretending to introduce an even higher tier of iPhone. In the past the 8 would just be the new iPhone. This is just a scam to get more money out of people and marketing .
 
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One can only imagine what a ceramic IPhone Edition 256gb would go for.
Ive has likely got top class models already set to carry it on the runway during London Fashion week in September to pump his ego up even further.
 
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Well they couldn't call it X (10) because the current iPhone will be X in six years (7s,8,8s,9,9s,X). At least "Edition" lets people know it's going to be expensive à la Apple Watch Edition.
 
T: Guys - what do you feel the most compelling for a new iPhone name ?
P: Well, speaking for myself, in my own vision - I've been in iPhone business for 10 years. Anniversary !
G: We could shorten that by X
J: Jubilee ! I had the best design, the only one and even something new after 4 years. Ceramic is so special.
A: But we're not in pottery. I prefer Gold, as it better reflects my style. And the price...
E: OLED just became mature enough. Only now, the market is ready
P: Indeed, this Edition will be Ultimate
T: Fine. I can't disappoint anyone, but we need to reflect diversity and social image. product (RED) !

So, say welcome to the "iPhone X Anniversary Ceramic Jubilee Gold OLED Ultimate Edition product (RED)"
We will have 500 engineers working on phone name field expansion as an iOS11 exclusive.
 
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Apart from it being the 10th anniversary, what evidence is there to suggest that this year is supposed to be the iPhone 8? Every other iPhone has had an S year. If history is any indication, this year would be a iPhone 7s year.

I fear people are hyping this year up leading to disappointment.
I agree, anniversary years mean nothing to Apple. Where was the tenth anniversary iPod, iMac, Macbook (Pro)? It's fanboys who believe their phone is so important that Apple couldn't possibly not celebrate it's milestone birthday.
 
When talking about possible names for the upcoming iphone(s) please keep in mind that they also need to make sense in the coming years. Whatever they call this high end model this year, it will be updated in 2018 including its name.
 
I hate the "Edition" naming convention - it's just terrible grammar. Apple Watch Edition... iPhone Edition... Edition of what, exactly? There's a word missing.

The missing , implied word is "profit"
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When talking about possible names for the upcoming iphone(s) please keep in mind that they also need to make sense in the coming years. Whatever they call this high end model this year, it will be updated in 2018 including its name.

Exactly , nothing special or unique about it. Just a rebranding with higher price . A slightly better version will be released each year
 



Apple may call the 2017 iPhone 8, rumored to be announced alongside the iPhone 7s and 7s Plus at a September event, the "iPhone Edition," according to a new report from Japanese website Mac Otakara. The name would reportedly signal that the phone is a higher end model, similar to how Apple names the Apple Watch Edition. The "Edition" moniker lines up with reports that the model could cost upwards of $1,000.

iPhone-8-function-area-concept-image-005-800x392.jpg

The report goes on to note that Apple is currently testing multiple prototypes alongside the iPhone 8. The prototypes experiment with screen technology and materials, with some prototypes using an LCD display while others use AMOLED. The prototypes are also in testing with and without home buttons. Further, Apple is using them to test glass, aluminum and white ceramic chassis.

Apple is trying to gauge which materials and technologies they can procure at mass scale for production, according to Mac Otakara. KGI Securities analyst Ming-Chi Kuo, Nikkei and the Wall Street Journal have reported the iPhone 8 will feature an OLED screen, while the 4.7-inch and 5.5-inch lower-end models will sport LCD displays.

Mac Okatara says the only features Apple is reportedly certain of are a 5-inch display, wireless charging and dual cameras. The 5-inch display Mac Otakara is referring to is the usable space on the display. The iPhone 8 is expected to utilize an edge-to-edge display that puts a 5.8-inch display in a handset roughly the size of a 4.7-inch iPhone. 5.15 inches of the 5.8-inch display will be usable. The difference will be used for a wide row of virtual buttons.

The Cupertino company is also expected to announce a more standard 4.7-inch iPhone 7s and 5.5-inch iPhone 7s Plus alongside the "iPhone Edition." According to Mac Otakara, while those two models are expected to launch in September, the "iPhone Edition" may not launch until well after that.

Article Link: 'iPhone 8' Could Reportedly Be Called 'iPhone Edition,' Launch Well After 4.7-Inch and 5.5-Inch Versions

Yeah, long after the 7S and 7S Plus, like a year after and it will be called the iPhone 8. I believe that their have been rumours like this almost every year now 'Apple will jump straight to the next whole number and miss out a *S version this year'. Not happened yet.
 
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I hate the "Edition" naming convention - it's just terrible grammar. Apple Watch Edition... iPhone Edition... Edition of what, exactly? There's a word missing.

yeah, i don't like it either.

but then again, who cares about the name.
 
A $1,000+ iPhone is a terrible idea. We want people upgrading more often, not less. If someone pays 1K+ for a phone, it's likely they will be holding onto it for a long time.

If this is the case, just skip the iPhone Edition and use the iPhone 7s with wireless charging, spec bumps and improved battery.
Yes and no.
One would think, as you said, that someone who paid $1k for a phone would keep it longer.
However, the iPhone is a status symbol in many parts of the world, and you don't want to be seen with an "older" iPhone. Yearly upgraders are not uncommon. Heck, look at Samsung. They intentionally release the S and Note series separately. People are actually buying those lock-step, more frequent than the normal yearly cycle. And this is actually not bad. Fashion is worse, where people spent thousands of dollars for a dress that they only wore once or twice.
 
At least it’s better than using the word Pro to denote needless expensiveness without any true professional qualities, which is pretty much how things are now.

I will buy an apple watch when they make an Apple Watch Pro. I want to be able to look at my watch in a truly professional manner, nothing like I can do now.
 
$10k and $17k base price.

The terrible thing is, you're probably not far off. I'm looking forward to seeing all these iPhone 8 enthusiasts squirm when they realise they massively underestimated Apple's ability to overcharge.

They're only fragmenting the iPhone line up. They needed to bring out the two same sizes, same price, new form. Instead of doing everything they can to screw over the maximum amount of people.
 
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When I see rumours about the $1000 iPhone it always reminds me about this quote from Steve Jobs:

"What ruined Apple wasn't growth. What ruined Apple was values. John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use.

They didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money. So they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy. And instead of following the original trajectory of the original vision -- which was to make this thing an appliance, to get this out there to as many people as possible -- they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.

What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.
 
Don't agree with it, but hey, it's only a name, it doesn't effect the phone. iPhone Pro would be better as it'd tie in with the existing Pro products on the market.
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It was way cooler back when Apple just had ONE version of the iPhone (but in different storage capacities and with black and white options). Such simpler times! Now it's like they're trying to confuse their customers by having so many different versions... Ugh!

If you're confused about THREE models, perhaps go and see someone, it's not rocket science.
 
The terrible thing is, you're probably not far off. I'm looking forward to seeing all these iPhone 8 enthusiasts squirm when they realise they massively underestimated Apple's ability to overcharge.

They're only fragmenting the iPhone line up. They needed to bring out the two same sizes, same price, new form. Instead of doing everything they can to screw over the maximum amount of people.

No one is being screwed over. No one is being forced to buy anything, plus you should realise that this time of year the rumour machine is in full flow as websites try to get hits with all sorts of wild claims etc.
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Don't agree with it, but hey, it's only a name, it doesn't effect the phone. iPhone Pro would be better as it'd tie in with the existing Pro products on the market.

No, that would be a very bad choice as it would make the standard models (i.e. the models that sell in their 100's of millions) sound inferior rubbish.
 
iPhone [10th Anniversary] Edition? Makes sense, but much too long. On that note, I also don't see the "Pro" label being used.

But I think I can breathe a sigh of relief - seems the premium iPhone 8 won't be a phablet!
 
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