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The smartphone is now an integral part of many people's lives. In some ways, it's even more vital than a laptop in the role it plays. I have no doubt that for many people, $1000+ is a fair price for the utility the iPhone will offer them.

So is the umbrella and the toast. I will not buy slightly updated $999 umbrellas or $999 toasts. I will find a sub $750 phone to call, text, use a few apps, snap some pics and push the super complex A.X.X processor to its limits with a crossword puzzle at the airport. In no way is the $1000+ price justified.
 
Only... there will still be a 7s/ 7s+ based on the exact same chipset, same ram (for the +), possibly even same camera set-up, and for the same price as always. I wouldn't be surprised to see the range simplified back to an 8/8+ next year, taking on the design of the 'edition' for the price of the mainstream phones, either.

Yep, I figured as much.

I'll just wait until we have some facts...no point in getting riled up over rumors.

So far from what we've heard, I'll be going from the Note5 to the Note8, unless Apple surprises me AND my company will have the new iPhone avaliable as a choice (it gives us the choice between Sammy or Apple exclusively).

I do want to give Apple a shot, but I'm not choosing an "old" phone when I can get a truly new device.
 
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I think Apple are about to find out. Though their ignorance and greed knows no bounds.
What ignorance? Do you really think that you or even a professional analyst knows their own customers better than Apple? Opinions aside, I cannot think of a hardware business failure that Apple has suffered in the past decade. Can you? Some might say iPhone 5c but that wasn't a failure by any standard even if Apple slightly miscalculated their target audience demand a little.

And I'm not sure what greed means when you have customers willing to pay for a set price no matter how high the price seems to you. Greed has no moral equivalency in capitalism so maybe you just have a problem with capitalism.
 
These prices man. It doesn't even make sense. Like, at all. $1000 for a bloody smartphone, come on.

It's called credit and installment plans.

People just see it as $50/month for their smartphone, not the fact that they are spending nearly $1000 for a damn smartphone.

This is why I decided to keep my 6S Plus this year. I don't use all the fancy features, the 6S Plus is still fast, so it just makes no sense to finance another $850 smartphone.
 
Goodbye Apple. You are way too expensive. Now, where did I put my old phone....
panasonic.jpg
 
It is a bit surreal that an iPhone could cost just as much as a 12.9 iPad with LTE... OR a MacBook.

I don't see the price stopping anyone who wants one. Most people won't internalize the $1100 MSRP. They'll only recognize the "for only $7 a month more..." marketing pitch. And quite likely there will be a lot of competition between carriers to get people to switch as there was with the 7. So many will be getting bill credits making the phone, at worst, no more than the iPhone 7+.
 
The smartphone is now an integral part of many people's lives. In some ways, it's even more vital than a laptop in the role it plays. I have no doubt that for many people, $1000+ is a fair price for the utility the iPhone will offer them.

Most people use their phones for banking, social media, casual mobile games and navigation. None of these use cases require a lot of power and are easily handled by pretty much any midrange iPhone or Android phone. Spending $1000 on a new iPhone isn’t going to drastically improve their experience since the most popular apps don’t require, and see minimal benefits from cutting edge hardware.
 
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So is the umbrella and the toast. I will not buy $999 umbrellas or $999 toasts. I will find a sub $750 phone to call, text, use a few apps for, and push the super complex AX processor to its limits with a crossword puzzle at the airport. In no way is the $1000+ price justified.
For you.

That's the thing critics often fail to acknowledge. That their own preferences are not really representative of Apple's user base in general.

You are free to not buy a product you think isn't worth the hefty price tag. Other people well may. Let the people vote with their wallets, and decide who the final winner will be.
 
$999 is a total waste for only 64gb. Anyone spending $1000 on a phone should just kick in the extra money and get a larger capacity so that they can actually use it. Remember, it's shooting 4K video at a higher frame rate than the last phone. A 64gb phone will not even be able to capture your vacation photos/videos without offloading.
 
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I'm a fanboy, no doubt about it but I'm having a crisis of conscious this year. That's a lot of money for whats essentially a beta device. They are not equipped to produce these at scale yet, are having yield issues with the display, and are rumored to have given up on the under display touch ID because they couldn't get it to work, as opposed to choosing to remove it because they wanted to. That to me sounds like a risky device to spend a grand on.
 
Am I the only one who thinks this takes the biscuit, long time Apple user and all the rest of it but I'm not paying the price of a Mac for an iPhone, Apple can go stick it where the sun don't shine this year.

I really hope a lot of people share your sentiment.....So I don't have issues getting one on pre-order day!
 
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Well if it is over $1000, Apple will face worldwide criticism.

So the question for me is going to be, what is the longterm durability of OLED displays?

Anyone who pays $1000 is going to expect the device to last quite a bit longer.
I don't think Apple is going to change the world into thinking they need a new $1000 phone every year.
This could be a potential jump the shark moment to a lot of people.
 
At what point do phones become too expensive?

That point was years ago for me. Haven't bought a brand new iPhone since the 3S. I buy used phones and month-to-month no contract plans after getting raped by AT&T for a couple years.
 
For reference, the Samsung Note 8 is $950-$960. Yes, it's a bigger screen but is also a "premium" device. The iPhone 8 (or whatever it's called) will, however, likely hold its value much better than the Note 8 (I have nothing against Notes, they are great phones/phablets).
 
Normally, consumer goods get less expensive over time.

We all remember when VHS recorders, DVD players, videocams, microwave ovens, etc all started at around $1,000... and then years later could be had from any store for under $100; often well under, even with all the features most people use.

Sure enough, in many parts of the world, smartphones have followed this same trend of becoming quite usable at a low price. For most people, there's no need for any later technology.

Yet interestingly, there's still a large segment of buyers willing to pay for the latest tech and/or model.

I see it as proof that Nerds have won after all :)
 
No thanks. I mean the price is what it is, but coming from a 6S or 7 I don't see the tech or iOS advancing enough at this point to warrant an upgrade.
 
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It's an iPhone. Apple knows they could throw any price they want on it and people will pay it. I'm actually surprised they don't go a little higher. Apple's customers are generally pretty wealthy so I don't see a price like this impacting sales at all.

For the poorer customers they will still offer the 7s (and likely a barebones 7) so it's not like they are cutting everyone out.

I'm sorry but that's quite an ignorant statement. Vast majority of millionaires are made by being frugal with their money and spending it wisely. Most "wealthy" (those who look it and spend like it) aren't truly wealthy. They're credit wealthy, which does include the "but I can afford the extra $x a month". So to say someone who wisely purchases a 7 or 7s because they know not to chase the latest (one of the top indicators to true wealth accumulation) or pay the exorbitant price of a diminishing value does not make them the "poorer customer".
 
I swallowed the idea of iPhone 7 being an update to the 6 because there was an "iPhone 8 super cycle" coming. If Apple knew the 7 design would stick around for 2 years, why not be more ambitious with it, and at least begin to address the bezels? Or release the glass/metal design rumoured for the 2017 iPhone 7S?

You hit the nail on the head there. I really think that is why people are complaining. Had the 7 been a very big update then making a 7S as a "normal" price phone this year wouldn't bother people and with the 8/x being a premium model.

But this will be the 4th year with a design based on the 6. So really it represents a bit of a downgrade to the price structure - now the only "new" design is going to be a premium price and spending several hundred gets you a reheated 4 year old phone - I can see why people are annoyed.

But that is us all assuming the 7S is just a reheated 7. The 7 actually had some decent improvements in terms of CPU and GPU over the 6S. If they for example brought the dual camera to the smaller model and bumped it to 3GB RAM and gave it larger storage etc then they could have a winner on their hands. But right now I would guess Tim Cook will take a penny pinching route where the 7S is almost the same as the 7 but with a new colour or something like that. It wouldn't even shock me if in some fashion he made it worse than the 7 to try to get people to buy the 8/X - look at how he downgraded the mac mini. I hope I'm wrong.
 
I think Apple are about to find out. Though their ignorance and greed knows no bounds.
They will still sell out..
Exactly...

Apple isn't new to these kinds of increases. For example, pricing the iPad Pro a lot higher than the Air. We didn't even have the luxury of an updated Air, either you went with the year-old Air 2 or payed hundreds more for the Pro.

What bugs me the most is that Apple finally adds OLED to the iPhone, years after major competitors; yet we still have to wait another year before Apple stops treating it as an expensive premium rather than standardized, while it is standardized on similarly-priced competitors.
 
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