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Multiple rumors have suggested the upcoming "iPhone 8" could be the most expensive that Apple has ever released, with several analysts calling it a "premium" device costing upwards of $1,000. While not exactly contradicting those rumors, a report out this week indicates Apple's OLED iPhone line-up may in fact start at a fraction below that figure.

In a column for The New York Times, Brian X Chen quotes anonymous sources who reveal that among Apple's refreshed iPhones next month will be a "premium model" priced "at around $999".

iphone8dummyfrontback.jpg
Daring Fireball's John Gruber believes Chen's source indicates the iPhone 8 will indeed start at $999, with a higher storage capacity model at $1099 and maybe another at $1199. Based on alleged leaks earlier this week, these price points could correspond with 64GB, 256GB, and 512GB, respectively.

One other possible scenario previously suggested by Goldman Sachs analyst Simona Jankowski is that the iPhone 8 will be available in 128GB and 256GB capacities, for $999 and $1,099, respectively (the 256GB iPhone 7 Plus already sells for $969). It's unclear how these prices will reflect in other countries, in particular the U.K., where many Apple products now mirror dollar prices in pound sterling.

Factors like the OLED display, inductive wireless charging, new biometric features, and camera improvements - including a 3D sensing capability - are believed to have driven up the price, but Apple is also thought to be pitching the OLED iPhone as either a luxury item or a "pro" level device, or perhaps a mixture of both.

Reliable KGI Securities analyst Ming-Chi Kuo believes the OLED iPhone will cost in excess of $1,000, as does an inside source that spoke to Fast Company, so nothing is confirmed yet. Apple is expected to send out media invites next week to its September iPhone launch event, which could fall on September 12, according to the most recent rumors.

Article Link: 'iPhone 8' Could Start at $999 for 64GB Capacity
SOS everyone complains it cost too much, if you think on how much you rely on your phone daily, and what you need it to do, it isn't that bad. I personally use mine as much if not more than a tablet, I have yet seen anyone compare this price to similar phones by other vendors. Personally I think it is pricier, but like all things that are new it is within the constrains of what I expect, and am not surprised nor upset.
 
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Why on earth are people moaning?

It's meant to be their special edition iPhone and it's priced around the same as the top end iPhone 7+ ($969 before tax) currently is.

If you don't want to pay premium prices then it's probably not a great idea to go for the special premium model.

I think that whole "special edition" feeling went out of the window as the rumours consolidated around TouchID being dropped. I think lots of people are skeptical that face-unlock will be an adequately reliable and secure replacement for authenticating using your fingers (which you typically need to operate the device anyway). How will it be fast and convenient enough to work while laying on a table yet secure enough that somebody can't unlock my phone by quickly flashing it in front of my face? Or even just sitting next to me? It feels like a compromised device.

The other stuff? Wireless charging, OLED displays, etc - that's all just catching up with every Android device in the past 3 1/2 years. Apple does not get to charge a premium for that.

Samsung were already experimenting with larger and curved OLED displays. They would have gone full-screen even if Apple didn't. It would be a disaster if Apple were seen as falling behind on industrial design, so they dropped TouchID to make the full-screen iPhone happen now.

I fail to see the special.
 
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A year ago people were still buying the 16GB model, I'm on the 64GB model and I have half of it filled up.
It seemed strange to me that someone could fill up 512GB of space on a phone.

Different folks had different uses, I don't know how that could seem strange to you... there's people that have 512GB in just music alone and would like to carry it with them. I am currently using 97gb so a 64gb would not work for me, but 128gb is fine... That could change in a year or so
 
That price doesn't surprise me to be honest. Based on those prices, I am expecting UK prices to start at £799 for the 64gb, £899 for 256gb and £1020 for 512mb.
I guess I will go for the 512mb as I have budgeted for £1100
You wish (and so do I).
Perhaps 2 years ago.
Please check GBP.
 
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They're just following Samsung's lead. The new Galaxy S8 Note starts at $929.

This is probably true...but with that being said, at least with Samsung I can get a decent deal. If I want, say, their new Galaxy S8, normal price is $750. If I trade in my 6, it's $550, which is a hell of a lot more palatable than $750 or $1000. I don't struggle to pay for any phone, but where I live, you can buy a fairly reliable car for $1000. lol
 
well my 256GB is going to be expensive then...that said contracts are there for those who can't afford these big prices.
 
Prices in the EU if the $999 for 64Gb rumor is true:

64Gb - €1189 ($1414)
256Gb - €1299 ($1533)
512Gb - €1409 ($1663)

YOU AMERICANS SHOUDL STOP COMPLAINING IMMEDIATELY!

Even if the salaries are higher in the EU, these prices are still immoral to ask here!

You're not factoring in your phone plans are pennies on the dollar there.
 
Sign me up for a 512GB iPhone. Geez, phones now have more storage capacity than many laptops.
 
Why on earth are people moaning?

It's meant to be their special edition iPhone and it's priced around the same as the top end iPhone 7+ ($969 before tax) currently is.

If you don't want to pay premium prices then it's probably not a great idea to go for the special premium model.
Because people don't want ANOTHER iPhone 6 form factor. It sucks to have to shell out 1000 to get the new features just cause they want to sell the old model along side the "pro" model. Forced upselling for the actual new phone.
 
I know I'm probably asking a lot from this forum, but look at little deeper than simply "greed". This isn't Apple simply pushing the price of the iPhone up.

If the phone is too expensive, don't buy it. That's what Apple are better a lot of people will do, allowing them to only need to make a few million of the iPhone 8/Edition/Pro.

Remember how back ordered AirPods were, despite them selling (relatively) few compared to iPhone? Now Apple want to build in technology like a 3D facial recognition sensor, which is as difficult to make as AirPods. They don't want them on every iPhone because then they would have to produce one million sensors per day!
Android (i.e.Samsung) has had facial AND retina recognition for at least a few years now! Apple catching up again with its INNOVATION!
 
If one is struggling to justify dropping £/$/€ 1,000 on a yearly 'treat' like an iPhone can you really be middle class? I'd argue to be middle class you need to have that sort of cash available to drop on whatever you like, within reason. Less than that would be working class.

I have stage IV cancer, my assets need to be spent wisely but I still have middle class values along with sense enough to prioritize my spending.
 
Ehh. I don't think it will start at $999. That price seems to be coming as "higher than the highest-spec iPhone 7 Plus", which doesn't really match Apple's pricing. The 7 Plus' price doesn't start at "more expensive than the highest-spec iPhone 7". The base iPhone 7 Plus is $100 more than the iPhone 7. So I would say the base iPhone 8 would be $100 more than the iPhone 7s Plus.

So $649 iPhone 7s -> $749 iPhone 7s Plus -> $849 iPhone 8.

The tricked out 512GB model will be over $1,000 sure. But not the base 64GB.
 
'iPhone 8' Could Start at $999 for 64GB Capacity

Hahahahaha no.

Just WHAT does the 8 will do than the 7SP won't, we're about to find out. But it it's just a pretentious form factor (bezels are actually OK) and less secure / practical biometrics, no thanks.

The 6SP's home button and headphone jack are looking better than ever. And that's coming from an iPhone 6 owner who saw zero incentive to upgrade since 2014.

I'm sure it will be pretty much the same performance under the hood, you are essentially paying for the OLED screen and the R&D that went in to the new form factor and Face ID
 
Glad I switched to Android. Plenty of affordable choice there.

I am genuinely curious, if you switched to Android and have completely ditched all Apple products (like you stated in another post) why do you and others like you continue to come to an Apple-centric forum only to insult Apple products if you genuinely believe you moved to a superior product line? I ask because I believe Apple products are superior to Android and Windows products (maybe I'm wrong and you are correct), nevertheless, that is my belief and because of that I never go to an Android or Windows fan forum to bash their products. Does insulting Apple products on this forum make people feel better about moving to products other than Apple's? Do you need that re-assurance?
 
Am I the only one who thinks this takes the biscuit, long time Apple user and all the rest of it but I'm not paying the price of a Mac for an iPhone, Apple can go stick it where the sun don't shine this year.
 
I'm not that shocked or surprised. You want a premium device with all the latest toys, you have to pay the price. Most carriers are not really subsidizing like they used to be.

But here's the thing. No one is MAKING you buy the top of the line most expensive Apple phone they make. There are many other cheaper choices out there.

And here's the other thing. For me I have always had success selling my old phone for at least half of what I paid for it. So while $999 or so may sound like a lot, I suspect I can sell my old iPhone for $400-$500 fairly easily, which is close to half of what the new one will cost.

For the last few years, I have made out pretty good selling an older model of phone or tablet to fund a new one. Apple has done a great job of making products that do okay on the used market.

If, like me, you buy the latest and greatest iPhone every year, your net cost to do this isn't as terrible as you might think. And since I use my phone all the time because of the nature of my job and extensive travel, it is worth it to me to have the best phone with the best camera at all times.
 
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