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At launch, the sky's the limit. Remember the scalpers who were clogging up stores and snappping up all the new phones? Then selling them for double, sometimes offshore? Apple wants that money for itself. (Frankly, I don't blame them)

After a month or two - once the silly money's been mopped up - Apple will give other retailers permission to start running discounts and deals. The smart money will wait until then.

This^^^^^

It's basically a list price that will most likely be discounted by US$200 by Black Friday assuming supply has caught up with demand. If not, then you'll probably have to wait until Presidents' Day sales in February in the U.S.
 
Price is lower then first thought which is nice! At theses new prices, most people will be able to think about updating their iPhone 6s and 7 to the new 8s. It is only $150 more, not the $500 that earlier rumors had it.
 
These prices man. It doesn't even make sense. Like, at all. $1000 for a bloody smartphone, come on.

It may be called smartphone, however you are really using a hand held computer with incredible capabilities.
(BTW: All brands, not just the iPhone)

You are free to just get a FREE $ 5.00 a month phone at Puretalk or similar other providers. Easy to make phone calls if that is all you need.

Finally, you have no idea what the cost structure is for all related "smartphone" services and why are people always trying to decide what to do with other peoples money?

Unfair, overpriced, not worth it and a long list of complaints.

If you made a product that everybody/many people want(s) would you sell it for less than you can get?
 
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That bezel is as big as an iPhone 7's. The only thing "edge to edge" is the no chin and no forehead.
[doublepost=1503671772][/doublepost]Plus $79 for "wireless" charger?
 
At what point do phones become too expensive?

They've always been too expensive. It's just that they were subsidized for so long no one really knew what the actual price was and the subsidized price became the phone's value. In the early 00's I had multiple Palm phones that cost me $200-300 after subsidy. Then the iPhone came along and bumped that price up to $500, after subsidy, for the usable 8GB model (Apple pulled the unusable 4GB model a month after launch).

So now the prices we pay are the prices that the cellcos use to pay for our phones. Difference is they are not paying for half anymore and instead just financing them at 0% interest. (Except it's not really 0% it's just buried in the service cost like the phone cost use to be).
 
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Yeah... Greed.

As I answered to another poster. Apple is a company in business. They offer a product you can buy or not buy.

Purpose of a corporation is to make as much money as possible. No emotions involved!

You do not know Apple's cost structure or component pricing, or R&D expenses to name a few.

Plus, looks like a lot of new things are being packed into this phone, of course that should be for free?

So, what do your base your "GREED" comment on.

Please be specific:

The iPhone costs: $ ???

Apple's net margin is $ ?

= X % = ?

Waiting for your knowledge and what determines "GREED"
 
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That white actually looks good. Compared to the hideous white bezel we saw a few weeks ago.
 
Not that insane of a price to be honest. Definitely expensive but I thought they would want more because they would get it.
 
Well, I can't say I blame Apple for the high prices they ask.
They're just making hay while the sun shines… before the inevitable backlash comes. That is just the cyclical nature of life.

As long as Apple can still charge a massive premium and have millions willing to pay it, they will.

Do I think it is right? No. It is close to greed.
But it is a greedy world we live in.

You are speculating and not the deciding factor in what is and what isn't GREED .
You have no basis or knowledge of Apples cost, to support the "GREED" theory.

But, I am willing to learn!

Put some numbers with it! Please!
 
As I answered to another poster. Apple is a company in business. They offer a product you can buy or not buy.

Purpose of a corporation is to make as much money as possible. No emotions involved!

You do not know Apple's cost structure or component pricing, or R&D expenses to name a few.

Plus, looks like a lot of new things are being packed into this phone, of course that should be for free?

So, what do your base your "GREED" comment on.

Please be specific:

The iPhone costs: $ ???

Apple's net margin is $ ?

= X % = ?

Waiting for your knowledge and what determines "GREED"

I agree with this, people are assuming that things like facial recognition are going to be the same as other companies when in fact it will probably be more advanced (there is already talk of 3D face mapping, being very fast and so on) and therefore probably will have cost more in R&D but also cost more to produce, they are not going to give it away.

I don't see £1000 being that much more expensive than the 7 Plus that I brought and many other people brought at a cost of £820 for the 128GB model, we are talking £180 more for facial recognition that is probably going to be industry leading, OLED display, wireless charging and so on, even at an extra £200 it's not that unreasonable.
 
Prices in the EU if the $999 for 64Gb rumor is true:

64Gb - €1189 ($1414)
256Gb - €1299 ($1533)
512Gb - €1409 ($1663)

YOU AMERICANS SHOUDL STOP COMPLAINING IMMEDIATELY!

Even if the salaries are higher in the EU, these prices are still immoral to ask here!

But hey at least you get cheap data plans as everyone in Europe likes to brag :D
 
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No thanks. I mean the price is what it is, but coming from a 6S or 7 I don't see the tech or iOS advancing enough at this point to warrant an upgrade.

I agree, but this is all part of their "upgrade" technique:

1. Minimum amount of RAM: It makes them money as they charge the same amount for the device with less cost to build (this is where Tim is really the BEST)

2. It forces you to upgrade once it gets to the point where the RAM adversely affects the user experience (long-term ownership).

3. They glue the phone shut; cannot even replace the battery unless you REALLY know what you are doing (again, affecting long-term ownership)

4. They've migrated the technique to Macs

So Apple's ENTIRE ecosystem is made of throwaway devices.

Owning a new Apple product outright is a bad value these days. Leasing is where it's at, I would think.

This is why I just don't see me buying a Mac again, unless it's the fabled "modular Mac Pro".

My 2011 17" MBP & 27" iMac and 2012 15" MBP are still upgradeable, which makes them priceless. I could wring another 7 years out of them once I put SSDs in them.
 
Looks like Apple is testing the price/demand curve. Not a huge risk at this point since everything points to the iPhone 8 being supply constrained for months and they will sell every one they can make. I'm sure sales of the iPhone 7S will suffer as the conditions Tim Cook cited at the end of the 2nd quarter (extreme hype surrounding the upcoming model) will continue.

What will be interesting is next year's announcement when the supply chain should be caught up, particularly in the AMOLED panel capacity. The iPhone has seen stagnant sales at about 220 million per year since the release of the iPhone 6 in 2014. With a supply constrained 8 I think we could easily see a year-over-year drop in units sold for FY 2018. The question after that will be can Apple resume its unit sales growth. With the base iPhone increasing to $999 when it has been $649 for the past six years or so and Samsung selling a pretty much identically specced phone for $725 I have my doubts.

My guess is Apple has realized the smartphone market is saturated and their share has plateauted. If they can raise their Average Selling Price by $100 they could maintain the same revenue even if unit sales dropped below 200 million. This is a fairly risk-free method of testing the waters. If the sales rate of the 8 is still strong after six months then they will likely introduce the 8S at the same price point next year. On the other hand, if demand starts to taper off then they can adjust the price points next year.
 
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Ok,Samsung had top notch OLED in pretty much all it's phones even budget models yet maintained standard pricing yet it's only Apple that feels price needs a huge hike because of using OLED?

Camera improvement and sensors etc ARE nothing.they are expected improvements and shouldn't really cause so much price hike.

That's not cool at all.

Samsung <> Apple

Completely different business model.
 
Normally, consumer goods get less expensive over time.

We all remember when VHS recorders, DVD players, videocams, microwave ovens, etc all started at around $1,000... and then years later could be had from any store for under $100; often well under, even with all the features most people use.

Sure enough, in many parts of the world, smartphones have followed this same trend of becoming quite usable at a low price. For most people, there's no need for any later technology.

Yet interestingly, there's still a large segment of buyers willing to pay for the latest tech and/or model.

I see it as proof that Nerds have won after all :)

There are cheap smart phones. VHS and DVD players got cheap but there were high end ones until their death as well. Same goes for video cameras and microwaves. You can still buy a $1000+ microwave and it is a lot better than a $50 one. And the difference is something anyone would use. Fo example, not all popcorn buttons work the same.

Phones haven't followed this because software is fundamentally different than media and food. Over time software uses more resources. It might take advantage of new hardware capabilities or simply be higher resolution. This drives demand for better devices. The constant circle only moves in one direction. It might slow down, but it never reverses.

There is always a need for the latest technology.
 
I am genuinely curious, if you switched to Android and have completely ditched all Apple products (like you stated in another post) why do you and others like you continue to come to an Apple-centric forum only to insult Apple products if you genuinely believe you moved to a superior product line? I ask because I believe Apple products are superior to Android and Windows products (maybe I'm wrong and you are correct), nevertheless, that is my belief and because of that I never go to an Android or Windows fan forum to bash their products. Does insulting Apple products on this forum make people feel better about moving to products other than Apple's? Do you need that re-assurance?

Why? Because I like many others wish Apple's design team would get their act together and drop this light and thin nonsense and actually product decent products. the Apple ecosystem is still the most tightly integrated and is very good. I bash their hardware because of some recent design decisions - 16GB limit on their top tier laptop, keyboards with virtually no travel, no matte screen option, 'workstation class' laptops with no Ethernet port (yes some of us do need this and if you suggest I dongle I'll show you where to insert it), more recent laptops with only USB-C ports (#dongles!!!), dropping the headphone jack on the iPhone (why???), no modular Mac Pro, no regular updates to the Mac Pro, no stand alone offering between the Mini and the Pro, dropping products like aperture and no official roadmap for any professional products. Apple make good consumer products, but beyond this they are poor where once they were quite good. I don't need reassurance, at all, I'm now just amused that Apple will be charging over $1000 for a phone and people will blindly follow this. Going back to PC and moving over to Android has taught me to open my eyes a little and see just how much choice there is out there, choice which Apple no longer provides in it's product line. That's the truth - Apple is no longer the best, but still has the highest pricing.
 
If the rumours are true and the 7S(+) don't offer much above the current 7 series for features and design I think it will leave enough of a bad taste in some people's mouths that more will do the same.

This is the issue I had with iPhone. Every time I got a new one an hour or so after setting it up, I'd forgotten I'd got a completely new phone, but it cost a small fortune. As so many android phones have some form of customisation, at least it looks like I get a new phone each time with Android.
 
I was hoping for $849 like the S8+ went for but prices are getting a little outrageous.
If it's going to be $999 64GB and $1099 256GB. I'm probably going to go with the 256GB model.
The other day I said I would get 64GB because it's more than enough for me and would hope others would opt for the higher price model but thinking about it I'm going to bet many will go for the 64GB to save $100 but IMO if you're going to spend $1000 for a phone, what $100 more.
 
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