Since I can't quote all 10 of you who said the same thing, I'll just respond to this one. As someone still grandfathered into an unlimited data plan, I most certainly am not paying the same as I was with subsidized pricing. I'm now paying subsidized plan pricing AND phone financing charges. If you think eliminating phone subsidies was some generous attempt by ATT and Verizon to "simplify" your bill or save you money, you have a false impression of said companies and American capitalism in general.You were paying the same amount (or more) then, it was just sprinkled over your bill for your 2 year contract.