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If the list price of the handset is $1000 they are not going to include 2 years of calls and data for free.

If you shop around in the weeks following the launch I guarantee a deal will crop up for around the list price mark, spread over a 2 year contract that includes calls/data etc.
 
'iPhone 8' Could Start at $999 for 64GB Capacity

Hahahahaha no.

Just WHAT does the 8 will do than the 7SP won't, we're about to find out. But it it's just a pretentious form factor (bezels are actually OK) and less secure / practical biometrics, no thanks.

The 6SP's home button and headphone jack are looking better than ever. And that's coming from an iPhone 6 owner who saw zero incentive to upgrade since 2014.
 
If you shop around in the weeks following the launch I guarantee a deal will crop up for around the list price mark, spread over a 2 year contract that includes calls/data etc.
Don't know how it works in other countries, but in the UK, carriers generally put top end iPhones with their more expensive tariffs anyway, let alone undercutting the price of the handset...
 
I remember last year when so many were saying that they were going to skip the iPhone 7 (6SS) and wait for the SUPER CYCLE this year with all the great features.

Now some of those same people are up in arms over the supposed price increase. Thought Apple was going to price their "super" upgrade the same as their "minor" one?

It's been such a roller coaster of emotions here. Great entertainment!
 
With a price like this, it's fairly likely that the phone will be called "iPhone Pro", not iPhone 8.
I can't help feeling they will (need to?) play on the 10 year anniversary to get people hooked on these prices and for that reason, I still think this may be the iPhone X.

Having said that, I'm not sure how that would play out in years to come with the new models, but maybe it won't.

Maybe this is the year they've been working towards for a couple of years (hence 3 or 4 years of similar looking iPhones) and the X will be a special edition?

No one knows outside of Apple obviously, but I think we're in for a hell of a ride! :-D

[Edit] - Where's my old mucker @sparkie1984 !?
 
Well, I can't say I blame Apple for the high prices they ask.
They're just making hay while the sun shines… before the inevitable backlash comes. That is just the cyclical nature of life.

As long as Apple can still charge a massive premium and have millions willing to pay it, they will.

Do I think it is right? No. It is close to greed.
But it is a greedy world we live in.
 
No but who buys a phone outright? Everyone's on a contract of ~£40 month for the latest model for which you get a phone and 2 years worth of calls/texts and data included.
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But for $1000 you can get a 2 year contract with calls/texts/data included, plus the phone.
I pay around £12/month inc tax (one month rolling) for a SIM only deal that covers me very well. It does allow me to move carrier quickly and easily AND take my number with me. I'm not paying £45/month upwards for 2 years and be tied to a carrier for that long.
I'll buy a nearly new phone once every two years from a pawn shop.
Not everyone wants to be in hock to the phone company.
 
I don’t get it. I paid 870 USD for my iPhone 7 Plus 128 GB. Is 999 really all that more expensive? Also, Apple will probably upgrade storage tiers to 64/256/512 like the iPad Pro line. That’s great value for the money (I could live with 64 GB, I couldn’t with 32 GB which made he iPhone 100 USD more expensive for most people, for a starter).
Finally, you realise that OLED yield is very, VERY constrained, right? In this case, by making the iPhone Edition (or whatever they call it) more expensive they better address supply issues and increase demand for the cheaper, A11-rocket-fast iPhone 7S and 7S Plus.

Seriously, people are too passionate when they refer to iPhone prices and forget how expensive they ALREADY are.
 
I don’t get it. I paid 870 USD for my iPhone 7 Plus 128 GB. Is 999 really all that more expensive? Also, Apple will probably upgrade storage tiers to 64/256/512 like the iPad Pro line. That’s great value for the money (I could live with 64 GB, I couldn’t with 32 GB which made he iPhone 100 USD more expensive for most people, for a starter).
Finally, you realise that OLED yield is very, VERY constrained, right? In this case, by making the iPhone Edition (or whatever they call it) more expensive they better address supply issues and increase demand for the cheaper, A11-rocket-fast iPhone 7S and 7S Plus.

Seriously, people are too passionate when they refer to iPhone prices and forget how expensive they ALREADY are.

I think the problem is in people perceiving it as the successor to the existing line, rather than being a new category above the existing models, and the 7s and 7s+ being the next generation mainstream phones.
 
$999USD looking around $1300CAD for the 64GB model probably around $800CAD on a 2 year contract. I was thinking going with the 256GB model but might have to stick with the 64GB.
 
I don’t get it. I paid 870 USD for my iPhone 7 Plus 128 GB. Is 999 really all that more expensive? Also, Apple will probably upgrade storage tiers to 64/256/512 like the iPad Pro line. That’s great value for the money (I could live with 64 GB, I couldn’t with 32 GB which made he iPhone 100 USD more expensive for most people, for a starter).
Finally, you realise that OLED yield is very, VERY constrained, right? In this case, by making the iPhone Edition (or whatever they call it) more expensive they better address supply issues and increase demand for the cheaper, A11-rocket-fast iPhone 7S and 7S Plus.

Seriously, people are too passionate when they refer to iPhone prices and forget how expensive they ALREADY are.

It is a good point actually as the traditional upgrade is actually the 7s series and not the 8.
The 8 is actually a new type of flagship phone for Apple. For the last few years we have had 4.7 inch and 5.5 inch models and that's not changing this year and Apple are continuing that trend.
Apple are merely introducing another phone above the standard model structure which is a premium model.
 
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Very curious to see what the actual price will be. I'm a little worried here in Canada given the price I paid for my 2016 mbp. Our dollar did come down 10 cents on the US dollar which may help.

I want the phone for the new screen and hopefully better waterproofing, and smaller footprint as I have a 6S plus model.

I'm wondering at this rate whether I will abandon my 1-2 phone upgrade cycle and go longer if the price points keep rising.
 
Looks like my 6S+ will be with me till the 7+ drops in price. I want a 10.5 inch IPad, I need the phone but don't use it as extensively as my iPad & my MacBook
 
Prices in the EU if the $999 for 64Gb rumor is true:

64Gb - €1189 ($1414)
256Gb - €1299 ($1533)
512Gb - €1409 ($1663)

YOU AMERICANS SHOUDL STOP COMPLAINING IMMEDIATELY!

Even if the salaries are higher in the EU, these prices are still immoral to ask here!

Why doesn't apple lower prices in Euro now? They increased prices over here because of the "weak Euro"... so, now we have a very strong Euro again - apple your move now.
 
I agree totally with Apple to increase the price to such a higher price to control demands of the most popular product. Apple knows the supply is limited, demands would explode due to radical design change and the product components are more expensive than previous products. It is an excellent business decision not based feeling, emotion but pure business. Kudos to Apple business decision. Smart business decision.

iPhone is not a " must have" product to have to live like food. It is a "luxury" product which is nice to have but not needed to live.

You're right to put "luxury" in quotes. It isn't real luxury, it's an everyday commodity, or rather, internet on the go is. Try and do without it and see if you're not dependant on it. It's not a luxury at all, there are many iPhones out there that you can buy for cheap. The last 6S will be flying off shelves soon enough. The 6 is still the best value.

Which is what people want : more value, not more pretentious form factors that only serve to drive up the costs.

My opinion is that Apple is deluded if it thinks people are keeping their iPhone 6 because of a lack on innovation. It's true, but mostly it's about stupid decisions like removing the headphone jack and raising prices by hundreds of dollars.

Also, too much choice. Too many colors, too many models, too many compromises that aren't really compromises when you look at the price. The 6/6S/7 and 6P/6SP/7P only create frustration with buyers : get the unwieldy slab for an extortionate price but the best features, or stick with the lacking version, the price of which doesn't reflect the compromises you're making to get the cheaper model.

You're right when you say price needs to reflect the different offerings. But you're mistaken if you think people will be fooled into thinking they are presented with a bargain, when the iPhone 7S is revealed to cost "only" 870 dollars.
 
You're right. People willingly pay at least 2x more for a technically inferior laptop from Apple (OSX aside). I am highly considering switching to a Galaxy phone.

Galaxy S8 is a great device, went from Iphone 7 to galaxy S8 back to a 7 but that didnt last until finally back to an S8 because the screen and phone are better androids still a bit whizzy
 
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