Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Well Apple have held off for years on foldables for this very reason. The Apple of old under Jobs would never have compromised and that's why we pay a premium.
Apple in 2005 under Steve Jobs watch was sued, and lost, for the iPod nano being too easily scratchable.
And over the years he made plenty of design compromises for a product that he thought would be “cool”.
I mean, you can literally make a long list of the Steve Jobs products that had major flaws due to aesthetics or to have something that was cool or improved the products experience.
The biggest and easiest example being the iPhone 4, Steve even admitted on stage about the lines that they “don’t look like Apple” and ended up causing a lot of problems.

I have never understood the argument that Steve would have said no to foldables simply based off of nothing but the crease. it has always felt like a way for people to parasocially attach the things that annoy them to a man who can never speak for himself.
It’s been 15 years, the tech landscape is a completely different world from what it was even in 2011. It shouldn’t even be a question of what Steve jobs would have allowed and what he wouldn’t have, it’s irrelevant. It leads nowhere.

If all Apple did was try to hypothesize what would Steve Jobs do in regards to their product roadmaps, they would be a completely paralyzed company. One could argue for a long time they were, at least until around the launch of the M1.
 
Obviously there will be a Crease. When they mean creaseless, it means it's not visible when in use. Wireless Chargers still require to be connected to a Power Source. It's Wireless in the Sense you don't have a phone connected to a Wire.
So it’s going to be creaseless with a crease? Got it.
 
  • Haha
Reactions: Paul1964
I don’t think any consumer is saying (or expecting) that there will be no crease - the only people who might be guilty of propagating any ‘no crease’ talk is Apple or the media
 
i'm not surprised if there is a crease,

but what's the killer feature or reason of the iPhone Fold being 6 years behind the competitors?
 
  • Like
Reactions: 4sallypat
Very few materials out there fold or bend without leaving a crease, certainly after multiple actions. I did see a review of the new Samsung fold and the reviewer commented that there was no crease as soon as he took it out of the box. The device had never been closed at that point but after opening and closing it 3 times, the crease was visible under the lighting in the video. Not the type of device that interests me personally, but people do need to be realistic that a folding iPhone will have a crease down the screen, its inevitable as its a soft material for obvious reasons.
 
  • Like
Reactions: 3Rock
I looked at a Samsung Fold in a store yesterday and it has a crease. You can feel and see it.

If the iPhone ultra uses the same screen than it will have that too. It's possible that Apple will use a different design even though Samsung will be building the screen for them.
 
  • Like
Reactions: GregoryPeckEPA
From using foldables with much more pronounced creases than the Fold 8 (which I doubt the iPhone Ultra will be worse than) I don’t really see a problem. Can’t really see the crease while using it and even though it can be felt the Fold 8 one is very minor.
 
i'm not surprised if there is a crease,

but what's the killer feature or reason of the iPhone Fold being 6 years behind the competitors?
The phone won't be 6 years behind competitors. It will match or exceed what is currently or soon to be released. Apple isn't usually the first company to a market. The Kenbak-1 is sometimes called the first personal computer. It was released in 1971, 5 years before the Apple I. The first smartphone was released in 1994 -- 13 years before the iPhone.

Being first isn't always the best in the tech world.
 
  • Like
Reactions: 3Rock
The phone won't be 6 years behind competitors. It will match or exceed what is currently or soon to be released. Apple isn't usually the first company to a market. The Kenbak-1 is sometimes called the first personal computer. It was released in 1971, 5 years before the Apple I. The first smartphone was released in 1994 -- 13 years before the iPhone.

Being first isn't always the best in the tech world.
Agreed 100%. Apple has been looking at Samsung’s foldables and others as well and tested many versions of it for themselves. I’m sure they’ll do it very well the first time, and make improvements over the years, as they usually do. Nothing new here.
 
  • Haha
Reactions: GregoryPeckEPA
Apple in 2005 under Steve Jobs watch was sued, and lost, for the iPod nano being too easily scratchable.
And over the years he made plenty of design compromises for a product that he thought would be “cool”.
That's a glib interpretation. There wasn't a lot of opportunity for them to make it out of glass given the price point and target base.

If you read Isaacson's bio, Jobs insisted the iPhone be glass, something lots of VPs railed against at the time. But Jobs knew plastic just wouldn't cut it, especially for such a large screen.

The iPhone fold is another sign that Apple cares more about stocks buybacks and appeasing shareholders than designing compelling products. It's telling that even to this day, Jobs iPhone makes up about 60-65% of all of Apple's revenue.

Then we have the elephant in the room where a folding iPhone has no real value. There is nothing that takes advantage of a split screen or a 4:3 aspect ratio. Maybe websites but they are all so hypertoxic these days anyway, that is no selling point. Not to mention all the APIs Apple creates for that monstrosity, only 20% of devs will take advantage of because everyone codes in electron and react.
 
I looked at a Samsung Fold in a store yesterday and it has a crease. You can feel and see it.

If the iPhone ultra uses the same screen than it will have that too. It's possible that Apple will use a different design even though Samsung will be building the screen for them.
They all have a crease. Maybe not right out of the box, but before long, it will manifest. There is no material on the planet that can hide a bend. Not possible. If they make a folding device, it will have a crease. Also, the best part of a touch screen is the glass. The feel of the ice cold material coated in an oleophobic coating is sublime. No plastic can match that.
 
  • Like
Reactions: Paul1964
Obviously there will be a Crease. When they mean creaseless, it means it's not visible when in use. Wireless Chargers still require to be connected to a Power Source. It's Wireless in the Sense you don't have a phone connected to a Wire.
>>"When they mean creaseless, it means it's not visible when in use."

So, when all else fails, redefine the English language so that "creaseless" now means "has a crease".
 
The iPhone fold is another sign that Apple cares more about stocks buybacks and appeasing shareholders than designing compelling products. It's telling that even to this day, Jobs iPhone makes up about 60-65% of all of Apple's revenue.

Then we have the elephant in the room where a folding iPhone has no real value. There is nothing that takes advantage of a split screen or a 4:3 aspect ratio. Maybe websites but they are all so hypertoxic these days anyway, that is no selling point. Not to mention all the APIs Apple creates for that monstrosity, only 20% of devs will take advantage of because everyone codes in electron and react.
It may not be a compelling product to you. It will be compelling for a lot of people. If you've never used a foldable you don't know what you don't know. People hated on the notch, clearly it didn't impact iPhone sales. The crease is a non-issue.

A product's value is so subjective. The Fold 8 is already Samsung's best selling foldable in its history. I have no doubt the iPhone ultra will sell really well. Devs will be on board with optimizing their apps.

Everyone saying the Ultra will fail has no idea. There will be huge demand for it. If I'm wrong I'll eat my words. I've had the regular Fold 8 for about 5 days and it's my favorite phone I've ever owned. I don't need a giant slab for day to day tasks and it's so nice to have a compact and wider phone for most of my use. I don't need to unfold the phone really at all for most of my day. I didn't unfold it at all today. I do use the inner screen for work and media consumption though when just chilling, it's a nice convenience to have. Incredible actually.

To each his own. I'm very excited to see how Apple adjusts iOS to take advantage of the new format.
 
It may not be a compelling product to you. It will be compelling for a lot of people. If you've never used a foldable you don't know what you don't know. People hated on the notch, clearly it didn't impact iPhone sales. The crease is a non-issue.

A product's value is so subjective. The Fold 8 is already Samsung's best selling foldable in its history. I have no doubt the iPhone ultra will sell really well. Devs will be on board with optimizing their apps.

Everyone saying the Ultra will fail has no idea. There will be huge demand for it. If I'm wrong I'll eat my words. I've had the regular Fold 8 for about 5 days and it's my favorite phone I've ever owned. I don't need a giant slab for day to day tasks and it's so nice to have a compact and wider phone for most of my use. I don't need to unfold the phone really at all for most of my day. I didn't unfold it at all today. I do use the inner screen for work and media consumption though when just chilling, it's a nice convenience to have. Incredible actually.

To each his own. I'm very excited to see how Apple adjusts iOS to take advantage of the new format.
There will be some demand, sure. I expect an initial surge where everyone who wanted a folding phone, but prefers iOS will head back, but it’s a niche. It will settle down to its small percentage of the overall smartphone market.
 
There will be some demand, sure. I expect an initial surge where everyone who wanted a folding phone, but prefers iOS will head back, but it’s a niche. It will settle down to its small percentage of the overall smartphone market.
And folks call the iPad Pro a niche... just a sly way to downplay it's existence. As long as there's a demand for it... that's a good thing.
 
And folks call the iPad Pro a niche... just a sly way to downplay its existence. As long as there's a demand for it... that's a good thing.
True. Nothing wrong with a niche product. I'm definitely not saying Apple shouldn't make a fold.

I don't understand why so many people want Apple to cut their range down to the minimum number of products. I think Apple should serve more niches that are worthwhile. Making an iPhone mini every 2 or 3 generations would make some people very happy. Not me, I don't want one. Too small and cramped, but why not make it? If you ignore every niche you will eventually become irrelevant.
 
  • Like
Reactions: Ludatyk and Harthag
True. Nothing wrong with a niche product. I'm definitely not saying Apple shouldn't make a fold.

I don't understand why so many people want Apple to cut their range down to the minimum number of products. I think Apple should serve more niches that are worthwhile. Making an iPhone mini every 2 or 3 generations would make some people very happy. Not me, I don't want one. Too small and cramped, but why not make it? If you ignore every niche you will eventually become irrelevant.
But I don't think the margins are enough for Apple to make a iPhone Mini... they would have to up-charge for it and that will certainly scare buyers away.

Look at the iPad lineup... the iPad Mini is priced higher than the standard iPad, you see the smaller footprint cost is at a premium. Apple already have an iPhone SE for the budget conscious and then there's the regular iPhone, so where would the iPhone Mini be placed at in terms of price?

Certainly not below the regular iPhone? Has to be above it and if that's the case... why not go for the iPhone Pro for the value?
 
But I don't think the margins are enough for Apple to make a iPhone Mini... they would have to up-charge for it and that will certainly scare buyers away.

Look at the iPad lineup... the iPad Mini is priced higher than the standard iPad, you see the smaller footprint cost is at a premium. Apple already have an iPhone SE for the budget conscious and then there's the regular iPhone, so where would the iPhone Mini be placed at in terms of price?

Certainly not below the regular iPhone? Has to be above it and if that's the case... why not go for the iPhone Pro for the value?
Size is many times (maybe most tines) not a financially-motivated choice but a practically-motivated choice. When that's the case, better value is secondary or can even be irrelevant if the practical need is big enough. Eg. it doesn't really matter how good of a value a big truck is if your garage and lifestyle can only fit a small commuter car.
 
But I don't think the margins are enough for Apple to make a iPhone Mini... they would have to up-charge for it and that will certainly scare buyers away.

Look at the iPad lineup... the iPad Mini is priced higher than the standard iPad, you see the smaller footprint cost is at a premium. Apple already have an iPhone SE for the budget conscious and then there's the regular iPhone, so where would the iPhone Mini be placed at in terms of price?

Certainly not below the regular iPhone? Has to be above it and if that's the case... why not go for the iPhone Pro for the value?
I see it sitting in the iPad mini part of the lineup. It would cost more than the iPhone 18, or whatever, because it does niche numbers. People who want a Mini don’t want a bigger phone, so the rest of the lineup isn’t super relevant to them.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.