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It is funny to see how people change mind when Apple does something.

Foldables were gimmick, nobody wanted to see a crease, they were too expensive, now that Apple is about to release one everyone seems to want one.

Well they will market it as "Magic crease" and sell it as a feature.
 
Do you mean a better version of the now-discontinued Microsoft Surface Duo folding phone and its second generation the Surface Duo 2 ("Duo 2" seems like an odd or fun name, depending), that Microsoft discontinued in 2023 or 2024? Apparently they stopped making it for a variety of reasons, including being pretty poorly executed and overpriced, and because Microsoft cut experimental products like this at the time to save some money.
Yes, exactly. I'm sure with the right people, a product such as this could be made to be excellent.
 
Latest Samsung Folds already have a crease that is almost invisible in regular use. I mean, sure, you can see it, but whether it can be considered visible or invisible will come down to personal preference and how hard you're looking for it. And also, depends on the use. I watched a movie on a Fold, it was not noticeable. But when I was examining the home screen more closely, I could see it. So depends what you mean. When you say "in use", do you mean "I will technically be using it, but what I'll be really doing is looking at it at an angle under a light from 4cm away"?

What I mean is that when using the phone, the crease will inevitably be visible from time to time, and if someone looks for it, they’ll definitely find it.
 
Macrumors made a video about the samsung fold and he talks about the crease and how you can't feel it (go to about 8:43 or the chapter "The Display Crease"). Samsung did a very good job with the crease so Apple will probably do just fine.

Yeah, you gonna notice it. There it is. You can see it on the video.
 
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Yeah, you gonna notice it. There it is. You can see it on the video.

In that same video, Dan states "I don't really feel the crease at all. It's barely noticeable." (10:06).

Obsessing over the slight crease misses the larger picture (no pun intended). Dan describes the Fold8 as "this form factor is honestly close to perfect in how I actually would like to use a phone" (1:50). That is pretty high praise for a Samsung phone on MacRumors and builds greater anticipation for the foldable iPhone. I don't think a minimal crease is going to hold people back. The price might.

Then again, we're talking about the Apple base. Despite initial sticker shock there will be hordes of Apple faithful eager to own the ultimate iPhone.
 
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My concern on the Ultra is how durable the folding screen will be? Will it scratch easier? I have no experience with folding phones so this is what I am looking at since I doubt you can put a screen protector onto a folding screen.
Watch this video to see…

20 seconds prior to that you can see how much more durable the front screen is in comparison.
 
My Fold6 inner display held up remarkably well after 18 months of unfolding/folding at least 20x a day. I estimate it was 10,000 open/close cycles during the time I had it. The Fold6 was rated for 200,000 folding actions so I wasn't remotely close to the limit.

The Fold7 is certified to withstand 500,000 folding cycles, good for 10 years at a rate of 100 folds per day. I think today's foldable screens will hold up just fine to normal daily use.
Just because it's "certified" to withstand it does not mean it will. I work in the industry and I have seen many many folds come back to the store with failed screens. Always in the crease where they fold. The material used scratches extremely easily as well.
 
Until the Ultra actually comes out and is evaluated by the many YouTube content creators . . . I may just wait until I see the reviews before deciding. I really have no use for a folding iPhone other than adding this into my private iPhone collection as this will be another milestone device in Apple’s history of iPhones.
I waiting for the Ultra 2 next year, I have a 17 pro max and I’d reporting is true it’s gong to be hard to get at first anyways and like the Air, the Air 2 has updates over one generation and likely do to the ultra specs being available before it rolls out.
 
Watch this video to see…

20 seconds prior to that you can see how much more durable the front screen is in comparison.
Yeah, if a person is careless I can see there will be apparent scratches seen on the folding display. I expect the front screen to be durable and with a screen protector remain pristine.
 
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Just because it's "certified" to withstand it does not mean it will. I work in the industry and I have seen many many folds come back to the store with failed screens. Always in the crease where they fold. The material used scratches extremely easily as well.
Yes, there will be defects (even with iPhones), but the certifications show that durability has increased over generations of foldables. And among foldables you've seen fail, what is the breakdown of the models? I bet it skews toward older models versus newer designs. Screen failure can still happen, for sure, but the likelihood has decreased with recent models.

My Fold4 had a severed ribbon cable in the hinge and the screen protector started peeling after a year, but my Fold6 was rock solid and didn't experience any of the issues you described. Both phones were 18 months old. It's just a single data point but if the problems persisted across each generation of foldables then I wouldn't have stayed with it. Fortunately, the hinge design and manufacturing tolerances of the screen and crease get better every year. I would definitely get SamsungCare or AppleCare on a foldable, just like I have it on my wife's iPhone 15 Pro (that stopped registering touch input the first month and was replaced). I know Apple would've replaced her phone regardless without AppleCare since the issue occurred so early, but we still have AppleCare on her phone in case.
 
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The only foldable that I have seen not come back yet is the Fold 8. Thats because we have sold none yet. I had the flip 6 and I could see the screen starting to get more of a crease and get weird after 5 months of use. Samsung then sent me a 26 ultra which is much better. That being said, I do hope they send me the fold 8 non ultra next time to try. I would not spend my own money on one for long term use, but to have one as a secondary/demo device is neat.
 
The only foldable that I have seen not come back yet is the Fold 8. Thats because we have sold none yet. I had the flip 6 and I could see the screen starting to get more of a crease and get weird after 5 months of use. Samsung then sent me a 26 ultra which is much better. That being said, I do hope they send me the fold 8 non ultra next time to try. I would not spend my own money on one for long term use, but to have one as a secondary/demo device is neat.
That's surprising on a Flip6. I've only had Folds. I don't really see the point of the Flip series but that's another discussion.

The Fold6 was my primary device for productivity and pleasure and it still looked and performed like new after 18 months. It was so good I skipped the Fold7 because I wanted to keep S Pen support and I wrote a lot on that Fold6 inner screen -- still no marks or scratches but the inner screen was replaced after a year due to some bad pixels. The bad pixels were not near the crease though and I'll try to find a photo of that to add. Insurance rescued me there.

It is unfortunate you see as many foldable failures as you do. You're in the industry, but I'm not sure what that means exactly. If you're a retailer or repair shop then it's expected that people bring their issues to you. You wouldn't encounter the majority of people without foldable issues. Just like we see more complaints in forums versus the vast majority of happy campers.

EDIT: My sincere apologies, I forgot my Fold6 inner screen was replaced due to some bad pixels after 13 months. I loved the Fold6 and honestly forgot it had repair work and have updated the post. I still believe in foldables, but make sure to carry insurance.

I found a photo of the bad pixels:

IMG_3395.jpg
 

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The earlier rumors were that the device may magically have no crease due to AppleMagicPro skills. But they also used to claim that 8GB RAM on a Mac was AppleMagicPro skills and wouldn’t cause a problem for people.

Of course this folding thing will have a crease and it will create a structural deficit in the device. Whether people care or not is up in the air … along with the whack price.
 
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We will see. It will cost them alot of money if they do. Flexable displays crack and wear very quickly. I don't think apple will lose their profit margins over a bendy iPhone. either that it will be priced higher than the AVP.
Samsung offers one free screen repair for their folding devices for the first year, I think Apple is going to be fine.
Plus all of the reports are saying that the folding iPhone will be the most repairable foldable in the business, so again, I don’t think it’s going to be as big as a problem as you think.
 
Did they promise that for every single user or just in general? If just in general, was the claim wrong? Are people generally having problems doing what they bought their Mac to do? If so, where did you find out about that? Any links?
Apple bumping up the base RAM to 12gb on the phones and to 16gb on Macs (after very ongoing criticism) was an acknowledgement. There are forums out there about people lamenting getting 8GB RAM for basic Mac use; peruse the interwebs for them! I understand Apple has its staunch defenders but the 8GB Mac RAM is not AppleMagicPro as it was promised by so many in the community.
 
Apple bumping up the base RAM to 12gb on the phones and to 16gb on Macs (after very ongoing criticism) was an acknowledgement. There are forums out there about people lamenting getting 8GB RAM for basic Mac use; peruse the interwebs for them! I understand Apple has its staunch defenders but the 8GB Mac RAM is not AppleMagicPro as it was promised by so many in the community.
Those seem like strange conclusions using strange logic to me. How can bumping up the ram on new devices somehow automatically make the old devices run worse? And are those lamenting people just tech nerds with FOMO/wishing they had better specs for the same money, or did their 8 GB hardware actually stop delivering the performance it once did and that it was promised to when they bought it?
I've seen many of the former, none of the latter. If you want to prove that Apple's claim was false, then you only have to provide a link to a thread showing people who fall in the latter category. Even one thread would be fine. If you don't want to prove it, no worries.
 
Well Apple have held off for years on foldables for this very reason. The Apple of old under Jobs would never have compromised and that's why we pay a premium. The crease should be practically unnoticeable when fully open. If this is no better than cheaper competitors then all the waiting has been in vain. This should be a zero compromise product. Let's see. Personally I would just get the smallest lightest iPhone and chuck an iPad mini in my bag for when I want a big screen. Way cheaper and the form factors stays true to their use cases. That also has the advantage that you could be watching something on your mini and still use your iPhone. Boring for sure but more practical
 
Well Apple have held off for years on foldables for this very reason. The Apple of old under Jobs would never have compromised and that's why we pay a premium. The crease should be practically unnoticeable when fully open. If this is no better than cheaper competitors then all the waiting has been in vain. This should be a zero compromise product. Let's see. Personally I would just get the smallest lightest iPhone and chuck an iPad mini in my bag for when I want a big screen. Way cheaper and the form factors stays true to their use cases. That also has the advantage that you could be watching something on your mini and still use your iPhone. Boring for sure but more practical
That may be comfortable for some folks, but I don't carry change nor keys as it is. I'm not going to add a bag just to carry a spare tablet. A foldable fits my lifestyle better.

I actually forgot my wallet while picking up dinner yesterday, but fortunately was able to use SamsungPay on my phone. California DMV just approved mobile driver's license so even less reason for me to continue carrying a wallet.
 
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People keep acting like the iPhone Fold is somehow going to eliminate the crease entirely.

It won’t.

There will be a crease. Maybe it’ll be smaller than what we’ve seen on other foldables. Maybe it’ll be harder to notice in normal use. But there is no magic display technology that completely bypasses the physics of repeatedly bending a screen.

That’s why I still struggle with the idea of $2,500 device that has a visible and/or tangible crease running through the middle of the display. At that price, I expect a screen that feels uncompromisingly premium, not one with a built-in reminder that it’s folding.

The best part will come after launch. As soon as the first units arrive, MacRumors will be flooded with threads of people taking photos from every possible angle, under every lighting condition imaginable, trying to prove that the crease either exists or doesn’t.

“Can’t see it in normal use.”

“Look at it under a flashlight.”

“I can feel it.”

“Mine doesn’t have it.”

“It’s only visible at certain angles.”


We’re about to witness CreaseGate.
I’m just happy with a brick
 
I understand Apple has its staunch defenders but the 8GB Mac RAM is not AppleMagicPro as it was promised by so many in the community.
Literally no one who should be taken seriously was arguing that, come on now.
I think everyone could admit that, yes, Apple selling MacBook pros with 8 gigabytes of RAM for $1700 in 2023 was kind of ridiculous and embarrassing.
But the point still does remain, for the vast majority of consumers, 8 gigabytes of RAM is plenty for their basic needs.
Or at least it is on macOS, Windows is currently facing a massive problem with their laptops downgrading to 8 GB of RAM, and yet the MacBook Neo seems to be doing fine.
Even snazzy Labs straight up said that on a day-to-day basis he barely noticed a difference between his base MacBook Neo next to his spec’d out 2026 MacBook Pro. For your regular Internet browsing, email checking, or word document writing, every once in a while, a presentation or home movie creating machine, the performance improvements, new processors, and extra RAM adds pretty much become barely noticeable to the average consumer at some point.
That point usually being somewhere around the M1 MacBook Air, A computer that was so good that its base model (with only 8 GB of RAM and no fan) is still, six years later, more computer than most of its users will ever need.
 
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