Right because starting smoking at 16 is real cool. Apple products are not cool and anyone that looks at consumer electronics as anything more than a tool is not a real serious man of reason and seriousness.
Oh yeah, and this is coming from a guy that is "cool"... (MBP 17, IPad 2 64, iPhone 4 32)
Let me tell you what's cool, raising a family with kids and having responsibilities and respect for the community as a reasonable citizen. Everyone else is a fool.
And who are you to stop them and their anti-cool swag. It's how they express themselves and defines their identity. Women love guys who think everything is BS because it makes them seem like they know the real deal. You see everyone has an angle, and theirs is how they know how to be. Don't try to fix that even though their negative existence is directly sustained by criticizing others' positive existences.
Why are you calling them out on their mode? How else can they compete with the so called "cool" people who DELIBERATELY admit in plain public they are, without shame, "trying to be cool!?" They don't even try to hide it!