If you're only looking at Pro and Pro Max sales, then yes, sales for those versions have increased (at the expense of the regular and Plus versions). But that may have more to do with Apple making new features exclusive to those versions and withholding them from the regular and Plus versions, such as new A series chip or dynamic island only going to Pro and Pro Max while regular and Plus iPhone got the previous generation's A chip or stayed with the notch.Cue all the moaning about the mini 🙄
Bigger size? Bring it on. Everytime apple has released a bigger size iphone the sales have gone through the roof and this will be the same.
Consumers are choosing the Pro Max more and more because of the premiumization of it by Apple.

iPhone 14 Pro Max tops global smartphone shipments as people shun budget phones for top-end devices
Last year, iPhone 13 was the bestselling smartphone, indicating a preference toward entry-level flagships. This year, it's Apple's most expensive phone that's taken the crown.
- This year, the iPhone 14 Pro Max, the most expensive of the Cupertino, California, tech giant’s smartphone array, has taken the crown.
- It reflects a growing shift among consumers toward the more higher-end parts of the market.
But if you look at reports for the iPhone Plus, it wasn't as big a hit as Apple had expected compared to the iPhone mini

iPhone 14 Plus Sales 'Lower Than Expected' Following Launch Last Week
Less than a week after the launch of the iPhone 14 Plus, yet another report of unexpectedly low sales for the iPhone 14 and iPhone 14 Plus has...


Apple Reportedly 'Seriously' Concerned About iPhone 14 Plus Sales, Looking to Reevaluate iPhone 15 Lineup
Apple is reportedly "seriously" concerned over the sales performance of the iPhone 14 Plus, the 6.7-inch non-Pro variant of the iPhone 14...


Apple CEO Tim Cook Visits China Amid Reports of Lower iPhone 15 Sales
Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14...

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