Why pity someone that buys in August? What if they always buy in August? Advantages, they always get what they want and they don't have to do it in the middle of the night or wait long at a store and the process is proven.
You wrongly assume that someone who gets their phone on November 1st to avoid all the drama will want as soon as the next one is available.
It really does seem like you comment without completely reading the post. I said that from a value perspective, August (and you could include early Sept as well) would be the worst time to purchase the phone from a value perspective because the price drops for the previous version of an iPhone most dramatically when a new one is released. If you purchase a phone October 1st, you get 11 months of steady depreciation. If you buy August 1st, your depreciation doesn't start where the person who purchased Oct 1st's depreciation started. It starts with 10 months of depreciation even though Apple's retail price is unchanged.
In other words, if you purchased an iPhone on Nov 1 and tried to sell it Nov 2, you would probably not lose much of or any money. If you purchased the phone on Aug 1 and tried to sell on Aug 2, you would likely end up losing significant percentage of your purchase price.
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Not likely. No one does that. You contact customers when you have a solution. Just a few posts back weren't you were complaining about your own company doing exactly that, contacting everyone without a solution, and saying how terrible that was. Now you're saying Apple should be doing that instead of working on a solution?
Personally, after a very frustrating first day and a half, I was just happy to finally be able to contact someone from Apple. After that I was happy to see some signs that we were getting through, that they were recognizing something went wrong. So far they haven't offered any solution, but at least now it looks like they might. And I totally agree with you, and I'm saying this for at least the third time, that until they contact all IUP customers (everyone they sent that ***** "you're eligible to upgrade" email to!) they haven't solved the problem. We're still waiting to see if that happens. Initially I was hoping that would happen this weekend, but given the scale of the screwup that was probably unrealistic. If they don't do something in the next few days, the program is probably dead. I'm not in that much of a hurry to get a new phone, so I'll wait and see what happens, but they'll have to make some pretty amazing promises to keep me from just paying off the phone once I get it.
Actually, what I said a few posts back is that my support team thinks that waiting for people to complain is the best way to handle a problem.
What actually happens is that should we have some sort of problem that impacts customers being able to use the product, we send out a message acknowledging the problem on social media. Then I personally write an email letting customers know we are aware of the problem and to give us X number of hours to follow up (that email is not sent to our entire customer base but to those who are potentially impacted).
Then if we don't have things resolved in X hours another email would go out letting them know we're still working on it and giving them a new timeframe.
If it is resolved, we send out a message to those who were impacted describing how we plan on making them good and send an email to everyone who was not impacted but may have received the original email letting them know the issue is resolved and that we've reached out to those who were impacted and if they didn't get an email and feel they should have to contact support.
And while this may sound like we're being very proactive, perhaps even overly proactive, it's actually also in our best interest. Beyond just basic customer satisfaction, there is an amazing difference in how much social media backlash different approaches generate. If you say nothing and only announce something when you know something, people go crazy on social media. If you get out ahead of it and start by telling people that you're aware and investigating and will follow up, social media traffic drops 80% - 90%. Perhaps the results aren't that dramatic the first time but once you establish a pattern of acknowledging problems and doing what you say you're going to do, even many of your harshest critics (and believe me, if you had a business that involved giving out free $100 bills, you would still find complainers) will step back from their keyboards and at least wait for a resolution.
That's what frustrates and concerns me with what is happening. Apple has had several days to try to get out in front of this. Instead, what we have over 72 hours later is an almost secret program going on trying to take care of the problem behind the scenes.
The problem with that is that, at least in my mind, is that when you make someone whole publicly, you usually err on the side of being overly generous. For instance, Apple could say, "Listen, there will be no walk-in sales on launch day. We will do everything we can to make sure that everyone in the IUP that tried to order on Friday gets a phone on Sept 16." Or if that's not possible, how about a 10% discount for your troubles? Maybe throw in a case for free (their cost couldn't be more than $1 on those cases). Something!
When you handle it behind the scenes, typically, the company intends on doing the bare minimum. Actually, they don't want to make you *too* happy because they're really trying to not draw too much attention to it.
Which of these approaches does it sound like Apple is taking?