so i just chatted with a rep online and it seems they've been briefed...a bit. he said that doing the iPhone upgrade program WILL reserve a phone for you. he said you select the phone/storage/carrier etc and then a time slot and they will have that phone for you during your appointment. where things were fuzzier is on the whole unlocked/model# situation. he said they don't know what the checkout flow will be at this point, nor what model number the phone will be, but he believes we will need to pick carrier when pre-ordering, not in store. which to me causes concern. if i were to choose at&t i presume i'd get the at&t model "without" the CDMA radios. the ideal would be if they are using the same model no matter what carrier you choose, so that you can switch carriers at any time, but who knows if that is the case.
Here is my conversation with Apple today.
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This answers my questions. I'm currently off contract and know what carrier I'll be using. So I'll be able to reserve it tonight. Also this confirms when I'll make the reservation. Wasn't sure if I'd make the reservation for the 12th to pay for it then have to come in again on the 25th to get it, which didn't seem right. Now alarms (yes plural) are set and I can get some sleep before 3:00 eastern