According to this if you make the payments for the entire 24 months you would then own the phone. However you have the option of upgrading to a new phone after 12 months. It seems exactly like the at&t next program .
An iPhone 6S Plus begins at $31 a month, 6S at $27 per month, 6 Plus at $27 per month, 6 at $23 per month and 5S at $19 per month. After 24 monthly installments, customers will then own those smartphones.
http://www.cnet.com/news/apple-lets-you-pay-for-an-iphone-with-an-installment-plan/#ftag=CAD590a51e
An iPhone 6S Plus begins at $31 a month, 6S at $27 per month, 6 Plus at $27 per month, 6 at $23 per month and 5S at $19 per month. After 24 monthly installments, customers will then own those smartphones.
http://www.cnet.com/news/apple-lets-you-pay-for-an-iphone-with-an-installment-plan/#ftag=CAD590a51e