rui no onna
Contributor
Technically, they do make money off the device. That 0% installment plan isn't quite 0% since they're likely paying Apple just $400-500 for each phone (latest non-Plus 16GB). Of course, they make lots, lots, lots more on the service so it's good for carriers to be able to lock customers into long-term contracts.Very simple. When you're buying it from a carrier, you're not really buying it. They are just the middle man. They make zero money on the transaction itself, it's all on the service. The only upside for the carrier selling it is they can get you into a service agreement. That's the win for them.