Full screen landscape looks like an idiot created the device. Best thing I can relate it to is your wife placing a tall plant in a decorative vase on your tv stand in front of your brand new TV. All you're going to want to do is throw the damned thing off to the side but can't.
It's odd that they dedicated the entire presentation to him yet blatantly quote him talking about skating to where the puck is going. They live so much in the past and I think that's because Tim is afraid of doing anything unique. Jobs saved the company from a bean counter that flooded the market with devices so incredibly similar to one another that consumers eventually became too confused with the product line. For the first time ever Apple has released a brand new iPhone with a design flaw that many are going to hate enough and buy the iPhone 8. They also introduced an Apple Watch with an equally as puzzling design flaw - a red digital crown button with literally zero real point. The previous Apple Watch Edition in Ceramic White was simple and elegant. I cannot imagine people buying a Ceramic version with a bright red blob on the side. But then again, most people are sheep.