Still not tempted by iPhone "Notch" @ parity with USA $999 = UK £999 with exchange rate currently at £1.00 = $1.33
price should be £752.44p NOT £999.00
A grand for a phone, you've gotta be kidding.
The US price is missing tax though. So really with VAT added (not sure if theres any other levies applied to apple for importing) it should cost a little over 900 pounds.