Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
And this, if true, is a worrying trend. As Steve Jobs once said:

“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.”

Just to be clear, Steve was never focused on market share
Not with the Mac
Not with the iPhone

Quality products - YES
Profits - YES
Market Share - not so much
 
Everyone wait until 2/1 to see just how stellar these results are going to be. Will be close to $100B in revenue in 90 days.
 
The first month the X went on sale, it still sold less than the 8 and 8+ !!??
Gosh. Is that purely the low supply, or does it fit with the X just being less popular/too expensive?

The iPhone is now a full lineup, no longer a single product.

On top, there's the aspirational, "halo" product, then all the rest in a pyramid. Keep in mind that Apple could not build the X in usual volumes due to OLED screen availability, which remains low.

The aspirational product can be priced very high, because it can't be sold in higher numbers anyways.

The full iPhone lineup will break records, as guided by Apple itself. That's the nature of the widely expected supercycle, not one single model outselling all the rest by leagues iPhone-6-style.
 
  • Like
Reactions: chabig
Doomsday scenarios are starting to clash with reality.
[doublepost=1515593286][/doublepost]

That what I was thinking at the beginning. Now that I got used to the screen aspect ratio I appreciate the "small" size of the phone to no end.

Definitely skipping the "iPhone X2+"

Same here, coming from a 6+.

I make a lot of photographs on the streets of San Francisco, and usually keep my phone in a shirt pocket for easy access. But not too easy, because sadly, SF has a problem with thieves jacking phones in the downtown. Apparently there's still value for the parts.

With the 6+ and a silicon case that problem was solved making it very difficult for someone rolling by trying to snatch it out of your pocket at an angle - essentially impossible with the silicon case tenaciously gripping fabric when yanked at an angle. But it was also too difficult for me to access quickly when needed.

The iPhone X and silicon case is the right balance for that situation. Easier access for me over my 6+, but still difficult enough for anyone trying to quickly jack it out of my pocket.
 
To improve the market share Apple needs to wake up to the fact that a regular person needing a smartphone could be quite happy with a wide variety of Android handsets falling within the price bracket below 300$. There is just a bunch of hard core Apple fans who are ready to shell out over a 1000$ for a phone that will be outdated the following year. iPhone, after all, is merely a useful object, not a piece of art that gains extra value with time.
Apple doesn’t want to compete on the low end market. Android has the market share but Apple makes a majority of the profit in the smartphone market
 
"in the U.S. the iPhone X was outsold by the iPhone 8 and 8 Plus in November"

The first month the X went on sale, it still sold less than the 8 and 8+ !!??
Gosh. Is that purely the low supply, or does it fit with the X just being less popular/too expensive?


We probably need to wait for Apple's official sales figures to be sure.
The analysis on market share is always based on small sample sizes and is frankly going to be wrong or at least very suspect. Apple themselves will never even reveal product mix, but we'll know the story on February 1.

If this article has any validity for China being this strong, the numbers are going to be staggering. The US market is always good in reality. China is what has struggled (if you can call it that) since 2014-2015.
 
In the mid 1990's I bought a Powerbook 150 used at CompUSA....it was $1200....and could not do 2% of what the iPhone ten can do for $200 less.

In the mid 1990's you bought a Powerbook 150 used at CompUSA....it was $1200....and could not do 2% of what the iPhone 8 can do for $500 less.
 
total sales m/e Nov
2016 = 312.4
2017 = ~298
2/10 countries +ve sales
why is the article so biased????
You do realize these numbers are not "sales" right? They are sales share and are estimates at best. These numbers are not from Apple and never tie to reality.

Plus, the pie has gotten bigger so the 298 could actually be more phones than a 312 in aggregate.

Care to bet on if Apple sold more phones in Q417 than Q416? The Q416 number was 78M. We'll find out February 1. Every analyst following the company expects Apple to sell more than 80M iPhones.
 
Focus on the first month! Pay no attention to sales after that... Nothing to see here move along...
 
These are all estimates. One analyst says "doom and gloom!" another says "peaches and cream!". The reality is usually closer to optimism with Apple than "doom and gloom!" however.

I cannot fathom why people care so much other than to manipulate stock prices down or up. The rest of us will just wait to get the real numbers from the "horse's mouth" so to speak.
 
Just to be clear, Steve was never focused on market share
Not with the Mac
Not with the iPhone

Quality products - YES
Profits - YES
Market Share - not so much
This is wrong and revisionist. Jobs did care about market share. He cared about it as a part of an encompassing vision for success. He understood where it played a part. But don't take my word for it. Take his. Relevant portion from 38 min to 43 min. Fair warning, you'll probably end up wanting to hear everything he said.
 
Not surprising at all. I think Apple really nailed the X, even with all of the challenges to making it work. It's the most enjoyable iPhone I've ever had.
 
  • Like
Reactions: bwintx
To improve the market share Apple needs to wake up to the fact that a regular person needing a smartphone could be quite happy with a wide variety of Android handsets falling within the price bracket below 300$. There is just a bunch of hard core Apple fans who are ready to shell out over a 1000$ for a phone that will be outdated the following year. iPhone, after all, is merely a useful object, not a piece of art that gains extra value with time.

Substitute "Apple" with another upper tier brand (I won't say luxury because that word means different things to different people). Apple is no more interested in the lowest end of the phone market than Target is with the highest end of the men's shoe market. But Target does just fine not selling Ferragamo and Apple has revenue showing it does fine not selling bottom of the barrel electronics. Similarly, BMW, Merc, Audi, have not faltered because they don't have models to compete with a Chevy Spark or Opel Karl.
 
You do realize these numbers are not "sales" right? They are sales share and are estimates at best. These numbers are not from Apple and never tie to reality.

Plus, the pie has gotten bigger so the 298 could actually be more phones than a 312 in aggregate.

Care to bet on if Apple sold more phones in Q417 than Q416? The Q416 number was 78M. We'll find out February 1. Every analyst following the company expects Apple to sell more than 80M iPhones.


NOOOOOOOO thanks for pointing it out. made a massive goofup. apologies.
pints at lunch a bad idea :)
 
We won't know what stellar means until Apple releases sales and earnings.

Specific unit sales. Not Apple Inc. as a whole.
The drop in iOS usage is not a good sign for the Services Revenue in the long run. That has been the only bright light for Apple over the past year. :apple:
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.