What do you believe is happening?
Since 2007, it seems Apple is more focused on iOS and iDevices. Why do you think this is so?
Certainly it's created a $40 billion dollar reserve, but it seems as time marches on that Apple is less focused on their desktop lineup (software wise) and is more concerned about iOS development. This is evident with the lackluster and very obviously iOS influenced design of iLife '11.
My take, Apple knew there was little chance of dominating the desktop OS market with MS's stronghold. Why not improve upon a market with a very different structure, recreate the mobile market? Target consumers from teens to soccer Mom's to coffee house frequenters to establish a reputable brand, and use the "taste" of Apple products to bring those consumers into the growing laptop and iMac market. It's brilliant when you ponder it, it's almost tantamount to guerilla warfare. If you can't beat them at one game, re-form an already existing market with affordable devices that are easily recognizable, establishing a cultural icon, PR kicks in, make the products compatible with OS X and Windows OS (but more seamless with OS X), introduce MobileMe, the App store, then seal the deal by bringing them in for a full OS X computer experience.
So instead of marketing their computers and OS X, market iPods/iPhones/iPads (besides, Apple makes their money on their devices, not iTunes sales aside from the 30% revenue on the App Store), develop iOS, give consumers a "taste" of what Apple offers, then slowly Apple OS X laptop/desktop market-share grows through this round-about method. Brilliant business tactic, but at the cost of OS X?
Thoughts?