Italian Clothing Company Wins the Right to Use Steve Jobs' Name

[Bug-Creator]

You gotta be a special kind of .... errrrmmm.... "people" to wear someone else name on their cloth.


And no I never bought Calvin Klein underpants, cos you never know when a nutty professor might drag you back to 1955 in his DeLorean......

 

[FrenchRoasted]

what a couple of jabronies. their clothes don’t even look good...this is why italy is no longer known for innovation.

Really? I hope people don’t judge all of the US from observing mama June.

 

[roar08]

Laurene should sue them, there are probably a number of ways she could get them to stop on perpetual legal claims they could not afford

This. BK them with domestic and international legal defense fees. She doesn't even have to be right, just willing to outspend.

 

[ikir]

Classic Italian...

 

[lunarworks]

I wonder what Nikolai Tesla would think of Elon Musk taking his name...

 

[jujufreeze]

So many negative people here. You people must be just miserable in your lives.

Everything is awesome!

 

[mtneer]

You gotta be a special kind of .... errrrmmm.... "people" to wear someone else name on their cloth.


And no I never bought Calvin Klein underpants, cos you never know when a nutty professor might drag you back to 1955 in his DeLorean......

Isn't that the norm for fashion anyways? It's almost always someone's name - Blahnik, Chanel, Kors, Zegna, Ferragamo?

 

[corebeliefs]

This is a shame. And your article is a nice free ad for them.

Let's cancel journalism because bad guys get their name printed?

 

[Bug-Creator]

Isn't that the norm for fashion anyways? It's almost always someone's name - Blahnik, Chanel, Kors, Zegna, Ferragamo?

a) I don't do fashion

b) Those are more brands like they are someones name

 

[frenchcamp49er]

Maybe the Apple/Steve Jobs fan base should boycott this company! Using the mans name without permission from is family is as low as one could get.

 

[JForestZ34]

Finding loopholes to steal brands is not "market research"

HAHA like Apple's NEVER done that before......


James

 

[Brooklynscholar]

Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.

Well said, and who would buy a crap rip off like that anyway.

 

[Chupa Chupa]

Why would they need US protection?
Personally I'm giggling over the entire episode. Apple has a lawfirm(s) full of people who handle this stuff and these dudes manage to pull a fast one.

No U.S. protection, no world brand. These guys were trying to be trademark trolls and make a fast buck by selling the name. But without a U.S. trademark the brand's value, if anything, is that much less. Truth is even with a U.S. trademark it wouldn't ever have been worth anything because it unseemly, but now it's all but guaranteed never to enter the U.S. market.

 

[PG(Austin)]

Does anybody know how to say “hideous” in Italian?

They both need some Apple Watch to help them do some exercises. Did you noticed one of them is trying to hide the belly?

Barbato

 

[ZMacintosh]

Innovative? yet they steal and use a name that is omnipresent in tech/electronic innovation...please ffs.

 

[frenchcamp49er]

HAHA like Apple's NEVER done that before......


James

I do not believe Apple or Steve Jobs has used someones name without permission, these scumbags are only looking for a quick buck. Apple should just buy them out, probably won't take much, I say unleash the thongs of Steve Jobs fans on them!

 

[UL2RA]

I’ll tell you what’s even funnier than this article. All the internet lawyers sharing their years of internet experience in regards to a legal matter. That’s gold

You don't need to be a seasoned lawyer to see what's wrong here. And Italian law is clearly not American law. Nice attempt at humor, though.

 

[PG(Austin)]

1)Who in their right mind would want a Tech Guru for their company name, especially when his family and company he ran doesn't want them to have it? 2)Who would buy clothes from these bozos? The people who would buy them because of Steve Jobs won't, the people who hated Jobs won't and people in the middle who don't know who he is or have no reason to could care less what the name is.

It's just a bizarre fight.

 

[George Dawes]

outrageous

truly disgraceful

 

[tennisproha]

Aren't trademarks by country?

 

[mangonights]

Well, it’s Italy after all. Apple can have them rubbed out *cough* if ya know what’am’sayin. Fogedabou’id.

And don’ fogget the cannolis eyy.

 

[AppleScruff1]

Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.

Like Apple did when they ripped off Apple Records by using an apple logo?

 

[bruised_apple]

Shameless ripoff of a visionary's name. With that horrid logo that looks like a hook knife, Steve Jabs would be more apt.

 

[lockhartt]

I wonder what Nikolai Tesla would think of Elon Musk taking his name...

Pretty sure he’d be honored. More honored if it could charge wirelessly, but honored all the same. Musk’s intent was an homage to Tesla, there’s nothing honoring Jobs in what these guys are doing.

 

[Mefisto]

Usually, Italians are so fashionable...not the case here.

As it very often is, genuine style / class rarely has much to do with with what's fashionable.