The iPhone XR is the new 5C and will probably be discontinued in the next refresh cycle.
I hope Apple has finally learned that their customers do not want to be seen with the "2nd best iPhone" and pay $750 for it. The colors on the XR just scream "I couldn't afford an XS". The only difference is that you could just add $100 to jump from 5C to 5S while now you need to add $250 to jump from XR to XS. I know a lot of people who have elected to buy last year's iPhone X instead of the XR even at a slight premium because of that exact reason.
I believe Apple would have sold more phones at a similar or higher ASP with the following lineup:
iPhone X - $799
iPhone XS - $899
iPhone XS+ - $999
I hope Apple has finally learned that their customers do not want to be seen with the "2nd best iPhone" and pay $750 for it. The colors on the XR just scream "I couldn't afford an XS". The only difference is that you could just add $100 to jump from 5C to 5S while now you need to add $250 to jump from XR to XS. I know a lot of people who have elected to buy last year's iPhone X instead of the XR even at a slight premium because of that exact reason.
I believe Apple would have sold more phones at a similar or higher ASP with the following lineup:
iPhone X - $799
iPhone XS - $899
iPhone XS+ - $999