You probably weren't being serious, but as Corden is a SAG/AFTRA member, and this commercial was a SAG production, union rules would require that all on-camera prinicipals receive a minimum of the SAG scale rate.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
James Corden Pitches Apple Music in New Ad
- Thread starter MacRumors
- Start date
- Sort by reaction score
How dare you. Apple would never copy anyone, EVER. It's a company full of original ideas and courage.
Easy to understand. The deadline for the ad was before the availability of the iPhone 7. So they made up a near-duplicate. Nobody but the complete fanatic would notice. So, congrats.
[doublepost=1474265607][/doublepost]
I would not be surprised if the execs gave it to charity. Motion Picture Old Age Home, for instance.
1) "that woman" is Bozoma Saint John. She has a long track record in music and entertainment marketing.
2) a lot of people liked her presentation at WWDC. It was definitely not the worst they've had.
3) Where is your Wikipedia page?
You leave out Samuel L Jackson at your own peril
The ad pitch scenario has been done numerous times before. They're not copying Samsung, they're using a familiar trope.
You leave out Samuel L Jackson at your own peril
[doublepost=1474266409][/doublepost]
The ad pitch scenario has been done numerous times before. They're not copying Samsung, they're using a familiar trope.
It is a trope, it is an old old old one too, used often in "The Player", it was even in "Singing in the Rain" too.
It alway cuts away to some crazy fantasy sequence.
Not really... the design was basically finalised months ago. Making a near duplicate is cheap, the only way they would have to do it is if James Corden was only available some time early this year.
I wouldn't call myself a 'complete fanatic' but I admit, the off-centre tiny hole with a ring around it may not be the first thing that people spot when shown this.
Why do you think people like me were glad to see he'd moved to the States?!
The man is like a dog turd... literally everywhere. Weren't so long ago he was doing an equally ****e advert for Samsung!
He does my head in... and it's bad enough he's in another advert for car insurance over here in the U.K.
MacRumours never fails to amaze me. How negative everyone is.
The script is OK, but it punches a bit long.
Corden is good.
The Apple folks are just too lame to pull it off (basically, the agency sold them a vanity ad).
Bottom line: Apple Music is still lamer than the original MOG, which Beats bought for $15 million and then sold to Apple for $3 billion (oh yeah, with a waning pink and gold headphone business thrown in). No wonder Iovine seems the happiest....
Corden is good.
The Apple folks are just too lame to pull it off (basically, the agency sold them a vanity ad).
Bottom line: Apple Music is still lamer than the original MOG, which Beats bought for $15 million and then sold to Apple for $3 billion (oh yeah, with a waning pink and gold headphone business thrown in). No wonder Iovine seems the happiest....
It is, to me, not as compelling an ad as the previous two (the Apple Watch one was particularly well done I thought); the setup is fine, but the scenarios he pitched just didn't resonate with me (they were corny; I like absurdist, but he's no Monty Python). But I don't see arrogance at all. This wasn't "celebs sit around and come up with ideas" (with the Apple folks pretending to be celebs), it was a comedian trying to pitch ad ideas to the folks in charge at a company. He's on one side of the table, full of wacky ideas, they're on the other side of the table, looking alternately a bit stern, puzzled, and exasperated. It makes perfect sense that Iovine, Cue, and St John are there - they are who he'd need to pitch to - the first and last are high-level Apple execs with much sway in regards to Apple Music, and background in the music industry, and Eddy Cue is there because a) he oversees some of that, b) he's often involved in media negotiations, and c) he has the authority to sign off on things (if he wasn't there, and they accepted one of the pitches - if the scenario was real - the next step would likely be getting him or someone as senior to sign off on it anyway).
What we (tech nerds who not only read MacRumors but pay attention to the comments and forums) see are three very recognizable Apple execs who are quite plausible/authentic choices for the roles. What the general public will see on their TV's, in between shows, is a comedian they know, pitching outlandish ad ideas to three people that they'll assume are actors portraying Apple management. I think it's amusing that they got the actual real people to play the roles*.
*: (reminded me a just a bit of an old Rodney Dangerfield movie, "Back to School", where he's a millionaire businessman who has to go to college, and he's throwing money around to get things done for him, and he hires someone to write "his" paper on the novels of Kurt Vonnegut. And, dropping off the finished paper, in walks ... Kurt Vonnegut.)
Also, the bit with James Corden in Bowie makeup can't be unseen.
"Thought" being the operative word here. Not sure what company you read about, but it wasn't Apple.
How did James Corden go from Gavin & Stacy to Apple Music adverts and one of the most popular late night shows in America? How did he DO that?
You guys can keep him. He isn't funny. He's a terrible presenter/actor. Giving him a TV contract, is the greatest thing the USA has ever done for Great Britain.
I don't get it either. I've always found him to be excruciatingly unfunny.
They made the Music app and the Maps app have more simple interfaces that feel like the lettering is all too big - until you glance at them in the car.
