Very interesting. On one hand having the longer protection sounds wonderful, but on the other hand, I would wonder how the process would work to get any fixes done to the keyboard. It would seem like only having in-house AppleCare protection would provide an expedient repair when needed?
How does the consumer protection situation work down there when there's a claim/repair needed?
You take it to the retailer and ask them to fix it or replace it.
If its broken due to negligence i.e. a phone screen is cracked, then its your fault and you have to pay. If its stopped or not working and the goods are designed for a longer life, then it should be repaired. If that's refused, you escalate the claim to the consumer affairs, which is a government legal body. There is some sort of maximum value you can use consumer affairs for. If a corporation consistently behaves badly, they get fined. Sometimes considerably. This is an example of a retail computer organisation that consumer affairs took to court - their website has to have this notice on it:
http://www.msy.com.au/home.php They seem to have some good deals there.
So, if Apple's keyboards fail, ultimately if Apple did not fix it, you make a claim to consumer affairs and typically, a company like Apple would be contacted and then they'd respond. When one advises someone like Apple that you're going to go to consumer affairs, typically they go higher up and then fix the issue.
However some things that in the USA Apple has recognised as failures - for instance one macbook had the screen getting touched by the keyboard and there was a recall - in Australia, we never got the recall or official apple support to replace the screens. I think apple ignored many consumers here over that and just said it was wear and tear. But perhaps some were repaired by Apple - I don't know. But basically if you scream and its not your fault, and the machine is out of warranty, the company would fix it. If Apple says its just an out of warranty failure due to bad luck and wear and tear, you are stuck in a grey area. Things do fail and don't last forever. But a keyboard is so basic and if you type normally, it would be tough for Apple to claim that its normal for one to wear out in three years. IMO of course. The fact that Apple has changed the design also puts the onus on them too - its much easier to claim a design failure if previous keyboards were fine but with a new design they failed - that is clearly not the consumer's fault. Apple would loose if a claim went through IMO.
With some brands of computers - in fact most - the support sucks. With Apple, they have shops here and people who will assist you and look at the machine. So if three years from now the keyboard fails, I am sure they fix it. IF it was another brand, it would be far more difficult, because typically, other brands do not have their own service centres available. HP for instance have no service in Australia for micro computers. They simply outsource it all. So the machine is taken away, and someone somewhere fixes it for you. If there's an issue, you'd speak to someone in India, who has language issues and it takes a huge amount of time to resolve something simple. HP on many of their better warranties, will send someone out to see you. This is OK for business but not for people. The person will come out, check the bias and upgrade low level software problems, and check if a hardware issue has occurred. Then they'll take the machine away if its hardware and its gone for even weeks.
The beauty of Apple is that you can go into the store and at least get it fixed, and darn quickly.