In the UK our national radio station (Radio Five Live) has a female presenter called Victoria Derbyshire. She has in five minutes disproved the adage "bad publicity is better than no publicity" - by having four new iPhone owners .. three of which are not happy at all with the actual reception issues. "I was going to get one", she said. "Until I heard these terrible stories - I think I'll wait 'til theyre resolved, now".
The new purchasers waxed typically enthusiastically in hyperventilated tones over the superb-ness that IS the iPhone but all concurred ... this problem has to be sorted ASAP.
One of these said that Apple in the UK are giving out FREE Bumpers as a work around ... but the concensus of thought being ... Apple have made a major cockup and have to come clean.
In that small section of her programme she has probably set back Apple's reputation by about five years ... the problem being that the folks' being interviewed were all experienced past iPhone owners and all of them said that depspite the new iPhone 4 being fan-dab-a-dozy in top features - they could not forgive Apple for rushing this phone out. As one said "The problem is, Apple are notoriously secretive re new products. The prototype iPhone 4s were all case-sheathed so the problem never happened... now they go and release it and this happens!"
Luckily no one mentioned the yellow-blob-screen issue or the scratch-prone casing .... but lets say they did Apple no favours - even tho' they are quite justified in voicing their real concerns.
Personally-I dont think this IS an issue. Most folks use a case - problem solved. And it'd be a right tosseur who didnt protect their £600 phone anyway .... but its still bad hype and could REALLY hit Apples reputation and consequent product sales.
And as another owner said "To date, all Apple products 'Just Work' ... but not in the iPhone 4's case"
I think Steve Job's best case scenario (best case ... geddit?) - is to issue two statements -
1) This issue is not an issue and is too minor a problem to address-if a case is fitted and the right hand is used... no issue
2) BUT if you are left-handed or are a case phobic freak ... we will supply FREE Bumpers with every iPhone
The latter solution will cost em.. but compared to a Nissan Brake recall it's peanuts. Yes they are WAY over priced at £25.00 but considering to make them is only £5.00 this is negligible.
So - Apple.
Do NOT underestimate the upcoming impact of this faux-pas. Acknowledge it and 'solve it' with a free Bumper bundle. Good.
Underestimate how important it is to agree that this is an issue (but NOT a recall job or a Version 2 upgrade kinda thing) and for those who feel it intrudes into their iPhone enjoyment can 'resolve' it by shoving on a free Bumper. Or just buy a case.
Right thats THAT sorted for him ...
Now .. pass me the file on the Yellow Blob Situation ... I think that will take me a LOT longer to sort!!!
