Jony Ive Speaks on Future Products, Working With New Materials

[melendezest]

Like seriously..... anyone fussy with OS designs would have done some checks before the update anyway. And please, guys in this forum knew from the start what iOS 7 was all about.

It's in the human DNA to moan/complain/complain/moan/whine/cry........

Clearly, since you're doing it about the other guy.

PS. Not being able to roll back sucks. Period. It'd be nice to go back to the product I chose, should I choose to do so.

That said, iOS 8 gaining some long awaited features should bring some folks back, even if it is moaning and complaining.

 

[albusseverus]

I am fine with Jony playing with hardware. But for God's sake please leave UI design to people who have knowledge and experience in it. Listen to what people are saying about iOS 7:

The Verge wrote: "iOS 7 isn't harder to use, just less obvious. That's a momentous change: iOS used to be so obvious." In iOS 7 basic usability features such as making buttons look like buttons are now stuffed under Accessibility options. About this, Tumblr co-founder Marco Arment wrote: "If iOS 8 can’t remove any of these options, it's a design failure." (And iOS 8 hasn't.) Michael Heilemann, Interface Director at Squarespace wrote, "when I look at [iOS 7 beta] I see anti-patterns and basic mistakes that should have been caught on the whiteboard before anyone even began thinking about coding it." And famed blogger John Gruber said this about iOS 7: "my guess is that [Steve Jobs] would not have supported this direction." Enough said.

I've been grumbling about iOS7's visual cues of late, then I got a job working with Windows - you can't distinguish a title bar from a document page! And that derails overlapping windows—the reason to use a computer. I have to use the status bar at the bottom of a window to figure out where to click on the window I want. It's atrocious! I'm almost willing to recant my iOS7 grumbles. And I was much relieved to see there's still discernible title bars in Yosemite. So there's hope…

As for the very first comment about Ive wanting to get fired… see my comments about him being another top executive taking his fortune and spending time with his family… in England. My guess is he's tired of Cook's penny pinching (more later, but Cook's the guy who thought a toe cutter would be good for Apple Stores).

NOW FOR THE TOPIC — the rash of "new technologies" and "new products" press interviews pretty much confirms that nothing is going to happen this year. It's held up, my guess, the technology isn't there yet…

• Retina MacBook Air - battery and GPU just not there
• Retina iMac - not enough GPU power
• 4k displays, there just isn't enough GPU to drive the things
• iWatch, whatever that is (all the rumoured health sensors are pipe dreams)
• television, no way are hollywood, cable and broadcast going to let Apple front for them

And to cap it all off… anyone want to bet iPhone 6 has an 8MP camera for the 4th year in a row? There are no words to express how shameful that is! And probably 1GB of RAM again…

This is what happens when you put a parts guy in charge of the company. Improve the software, profit on the parts… it won't crash if you only run Apple apps.
That 20MP Nokia 1520 is looking better all the time. I know it's not as good as an iPhone, but if you keep buying iPhone, Apple won't listen. That's the bottom line (literally). At least it's not Google…

WARNING: Effing Google rant… the time is ripe for a new search engine

I typed "How much ram in iPhone 5s" into Duck Duck Go, and even it was trying to offer me "How much ram in iPhone 5s cases"!!!
Google and Bing have got to go…

Maybe after Continuity and iCloud Wet Dream are running smoothly… (you know) day one, Apple will start on a search engine… that doesn't add FOR SALE to the front of any search terms. (And before you tell me Spotlight will do that, will we be able to copy&paste from those neat Spotlight windows, or will they be like everything else Apple's doing at the moment (iTunes, App Store) READ ONLY? There's getting to be almost no reason to own a computer…)​

Please sir, may I have more than an 8MP camera… tech sucks all 'round at the moment. We need another bubble to burst.
They're all Microsoft now!! In fact, even Apple is starting to make Microsoft look benign.

"We'll try to tell you when law enforcement are after your data." Really? Under what effing circumstances? Do you think anyone believes you? Better you were honest and told us you've sold our data for immunity from prosecution, than BS statements like this! Law enforcement can't ask for it if you don't collect it… Liars the lot of them!​

Did I mention tech sucks?

Take you're money and your knighthood and go work for big pharma with Bono, Jony.

SO… Why all these new products press interviews? No new products this year. And repackaged parts from 4 years ago in what does come out.

Did I mention…?
(sorry, this is what happens when I don't post for a week… apparently)

 

[wiz329]

Jony Ive's pinnacle was the late 2008 MacBook Pro. Since then it has been steadily down hill. It is time for new blood, maybe even blood that smiles!

Seriously?

I think the current retina MBPs are a work of art. Certainly better than the 2008 ones.

 

[pearvsapple]

How many more abominations can he create without Steve Jobs containing him? *Looks at Trashcan Pro*

 

[oliversl]

He is just bluffing, new materials are plastic and sapphire. Apple has no hardware secrets now, sad.

 

[BvizioN]

Clearly, since you're doing it about the other guy.

PS. Not being able to roll back sucks. Period. It'd be nice to go back to the product I chose, should I choose to do so.

That said, iOS 8 gaining some long awaited features should bring some folks back, even if it is moaning and complaining.

I don't think I was really complaining, you can't complain of an opinion! I was saying what it is, it's on the human nature to complain. I am human too and I do all that as well.

I guess what I was trying to say is that if iOS 7 would have been as bad as some individuals say, surely lot of people would have been made aware of this "disaster" and prevented themselves from upgrading. Not everyone did upgrade on the first day/week/month!! And yeah, we have the same iOS 7 design now with more features (called iOS 8) but all the student everything is forgotten and it's the best iOS yet (not that I disagree though)

Roll back may be nice but it will cause fragmentation and my guess is that's not what Apple want.

 

[mrxak]

"That's not the lens through which we see our peers," is just the sort of quote you want to hear from an innovative company. There are companies where hierarchy is very rigid and those are not the sorts of companies that produce great products or shake up industries.

 

[melendezest]

I don't think I was really complaining, you can't complain of an opinion! I was saying what it is, it's on the human nature to complain. I am human too and I do all that as well.

I guess what I was trying to say is that if iOS 7 would have been as bad as some individuals say, surely lot of people would have been made aware of this "disaster" and prevented themselves from upgrading. Not everyone did upgrade on the first day/week/month!! And yeah, we have the same iOS 7 design now with more features (called iOS 8) but all the student everything is forgotten and it's the best iOS yet (not that I disagree though)

Roll back may be nice but it will cause fragmentation and my guess is that's not what Apple want.

To your first point: Agreed. But complaining shouldn't always be seen in a negative light. It should be seen as an opportunity to move towards an acceptable middle ground.

To the second: After waiting so long for an "upgrade", people jumped at the chance at sampling the new OS. The problem is that (for many) it was a surprise to find out you cannot go back after giving it a test run. Then Apple touting its 97% adoption rate or satisfaction rate or whatever, is like a slap in the face, when they know it's a forced upgrade.

iOS is not a bad product. But it is polarizing.

Combined with Apple's "our way or the highway" attitude, it can and does drive away folks (myself included). But I am always open to come back, if I find the functionality to be worth it, despite my disdain for some of its design elements.

Yosemite moves (successfully, I think) towards that middle ground way, way further than iOS 8 does. I'm eager to give it a whirl and see if I like it. Otherwise, I can go back to ML (no "half-assed" Mavericks for me).

But I will read that EULA front to back, twice. Apple is not going to stick me with something I may not like a second time.

 

[Rogifan]

How many more abominations can he create without Steve Jobs containing him? *Looks at Trashcan Pro*

Um, I guess you forgot about the Cube?

 

[LordVic]

This ignores the issue that Apple sometimes disables certain functionality in older software, such as Facetime in iOS 6, for any device which could in-theory upgrade to a newer iOS. Therefore "Should.Have.Read.News.Before.Update" isn't really relevant as we're effectively forced to upgrade if we want to keep using that functionality.

it also doesn't take into account that for many users of iOS7 compatible devices, that Apple forced the download while on WiFi. Using up space and provided no way of returning that space to users without installing it.

Heavy handed IMHO. Know a few iPad users who are not happy with iOS7. they trundle along, cause fundamentally it still works for them the same as always,

They're just not happy with it.

 

[tdale]

I don't think you can separate UI from UX.

Seriously?? UI and UX are completely different

UI is what it looks like, the screens, look and feel, icons, etc. Some like or dislike iOS7, but its JUST the UI

UX is almost the only reason you will use iOS. What the OS does, its integration, its features.

You can work with a well featured iOS and a UI you don't like, but yo cannot work with a poor featured iOS that looks great.

Happily, Cook is freeing up iOS from the archaic restrictions, thats great

 

[Rogifan]

Seriously?? UI and UX are completely different

UI is what it looks like, the screens, look and feel, icons, etc. Some like or dislike iOS7, but its JUST the UI

UX is almost the only reason you will use iOS. What the OS does, its integration, its features.

You can work with a well featured iOS and a UI you don't like, but yo cannot work with a poor featured iOS that looks great.

Happily, Cook is freeing up iOS from the archaic restrictions, thats great

My point is I don't think people at Apple are designing the UI and then just handing it over to iOS engineers to implement. The way some people talk you'd think Ive is off in some room designing this stuff all by himself. The UI design is not independent from everything else going on. Case in point something Ive and Federighi said last year in that Bloomberg interview. If you read the entire interview it's pretty clear that Federighi and Ive (and their respective teams) are in close collaboration (probably why Apple chose them to be interviewed together). It's not a UI silo and an engineering silo and then they get smashed together at the end.

http://www.businessweek.com/printer...e-and-craig-federighi-the-complete-interview#

Ive: But the idea of how we could create this sense of depth, that was just the most phenomenal collaboration which required everything from motion graphics to sensing in the hardware to the most remarkable sort of algorithms from a software point of view.

Federighi: And it was something that I think early on we saw the promise of the idea, and as we first tried it out, there were hints that it could work, but also a number of places where it’s like maybe this isn’t quite working, but there was this perseverance to say, “Let’s keep solving these hard problems and getting the sensors to give us what we need.” Others were like, “How can we do the optimizations and the power to make sure we can do this effect, but not strip its battery life.” There were all kinds of visual details to how we made it work.

So it was pulling in from many, many disciplines, and we kept getting together, and looking at it, and perfecting it. We had HI designers working with the engineers on tuning endless parameters to get it, and then we had it. You know? But as Jony says, it’s a nice example because I think it’s so front and center in the experience of iOS 7. But I think you could look at so many other places throughout the product and say it’s pretty much the same story.

Federighi: And that deep set of really smart people in every discipline to solve the really hard problems that come up along the way. I mean, in realizing one of these design concepts, sometimes we were down optimizing things in the GPU as to how we could execute the blur efficiently.

 

[ANTAWNM26]

As one whose hair is rapidly turning to skin...he looks great bald!

huh? he looks great bald?

 

[ValO]

All negatives posts are from people that really want android or a windows pc.
Apple just isn' t like that.
It' s about form, design, battery live, integration, etc.
It' s not about tech specs.
Apple releases something that they think is good for the customer, without giving them a choice.
It is the way SJ did it, and that remained the same.
If you want it and all its comforts, buy it.
If you want free choice with its compromises, buy android.
That will never change...

 

[Shrink]

huh? he looks great bald?

De gustibus non est disputandum.

 

[OrbitalNoob]

I'm still holding out with iOS6. In fact, I have yet to met an actual person that I know who LIKES iOS 7. Usually they just roll their eyes and shake their head in dismay. Most wish they could go back to iOS 6.



Another reason not to update to iOS 7 is that it requires upgrading to the lovely and equally well-thought-out iTunes 11 -- another piece of Apple software I have yet to hear any absolute raves from people I know. (And yes, they all use Apple products professionally.)

I love iOS 7. It's the only thing that even made me consider getting an iPhone.

 

[danny_w]

I love iOS 7. It's the only thing that even made me consider getting an iPhone.

And it's the only thing that drove me away. +1 -1

 

[sixrom]

I love how everyone hates iOS 7 yet everyone has iOS 7

That's the bane of Apples locked down Eco System, no one has a choice...

 

[SusanK]

That goes without saying. Cook wanted Forstall out. Maps was a bullet for the gun.

 

[numlock]

Like seriously..... anyone fussy with OS designs would have done some checks before the update anyway. And please, guys in this forum knew from the start what iOS 7 was all about.

It's in the human DNA to moan/complain/complain/moan/whine/cry........

and have the automatic ota download take up to 3 gig on your device? seems like the choice is in the users hands.

yes some are critical thinkers while others are not

 

[ThunderSkunk]

IOS7 is the antithesis of everything great that made Apple the masters of UI design.

After getting suckered in to the upgrade on features, I tried to love, then like, then accept it for 3 weeks, until finally losing my patience and intentionally smashing my ipad on the concrete outside the Apple store for one of my 3 replacements covered under AppleCare.

You make a hideous, blinding, text adventure toy OS with no way to revert to the previous OS, you should expect that. It was acceptable to meet with clients for design review using an iPad with iOS6. It looked sleek and professional, a tool. IOS7 looks like a teenage girls fashion accessory.

If IOS8 truly isn't an improvement, it'll be the end of iOS devices in our firm.

 

[BvizioN]

and have the automatic ota download take up to 3 gig on your device?

No it doesn't. Do your maths. It does initially need it the space to install the update but after the update is installed it will free up most of it. I can understand being pain for the ones with 16GB or 8GB filled up phones though.

 

[numlock]

No it doesn't. Do your maths. It does initially need it the space to install the update but after the update is installed it will free up most of it. I can understand being pain for the ones with 16GB or 8GB filled up phones though.

you are misreading (purposely?) you said people could have chekced what ios7 was about. im saying given that up to 3 gig were taken away from you for the ios7 download it wasnt a decision 100% in the users hand.

 

[BvizioN]

you are misreading (purposely?)

Not really but I got now what you mean and yes, in a way I do agree. But this always have been the case with iOS updates as far as I know, until iOS 7.1. And I am not really sure if the update takes that space while it is there as a notification update only!! I think it tells you that it needs such amount of space and if you don't have it you have to free some. But then again I could be wrong.

 

[numlock]

Not really but I got now what you mean and yes, in a way I do agree. But this always have been the case with iOS updates as far as I know, until iOS 7.1. And I am not really sure if the update takes that space while it is there as a notification update only!! I think it tells you that it needs such amount of space and if you don't have it you have to free some. But then again I could be wrong.

with ios7 it starts downloading and i think the installation file takes around 1 gig but every mb you delete in apps or songs gets snatched up by the required space for the installation until it has the 3 gig or so needed. ive watched this happen on an ipad 3 and an iphone 4.

i dont believe apple has ever acted in such a aggressive way with regards to an update.

so in short its a decision of do i want the full space and function of my expensive device + ios7 or ios6 and perhaps half of the device unusable