For one, I will get the 64 GB model, as this is plenty of space when I have iCloud Photos.Not sure what you mean by "marginally". The base 64Gb model costs CHF1200, and since this storage is not expandable, you really need the 256Gb model if you're to use that fancy 4k@60fps, which costs CHF1400. That's Macbook Pro money, and it's a lot more expensive than the US.
If you're patient and not order it from the Apple website at launch, you can get it in the US without sales tax too, if you buy it online from another state. You cannot avoid VAT in Europe.
Who subsidises your iPhone X? Swisscom, with a subscription of 200 a month? Don't make me laugh. As far as I know nobody else gives any subsidy whatsoever.
What you can get is an interest-free loan, coupled with being tied in a contract (usually 2 years) and paying for the device in installments. Is that a good deal? I don't think so. Being able to switch networks when you need to, or indeed, terminate the contract, can save you a lot more than the foregone interest on the loan.
Whoever thinks that a CHF1400 device is cheaper because they can pay for it in installments is a fool, plain and simple, and as we know, it's a sin not to part a fool from his money - which is exactly what Apple and the carriers are doing here with these "deals".
Most people in Switzerland aren't fools though. I don't think it will sell well here, or anywhere else in Europe for that matter. It's a Vertu-like status symbol after all.
You seem to forget that everything that is being sent to Switzerland will have to go through customs. So unless you buy it yourself in the states and then take it home with you without declaring it, then you will have to pay not only the customs costs but also the VAT. And if you buy it without declaring it, then you are doing something illegal. And as a good Swiss citizen, that is not so easily fooled, you wouldn't do that.
Swisscom does not only have 200 CHF subscriptions and you know that very well. And you forget that the average customer does not just switch phone companies all the time. That is why nobody rarely is gaining market share in Switzerland. If they would switch then Swisscom would not have many customers any more.
I have never said that it was cheaper but it softens the blow a bit, when you only have to pay a certain amount per month and not all at once.
But I guess you got it all figured out. I wonder if Tim will stop the production, should he happen to read your razor sharp market analysis. All I know is, that three of my friends are planning on preordering it. So, I guess we are fools.
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