Walmart and target scream Luxury as well.Wow. Way to remove the luxury perception.
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Kohl's Will Begin Selling Apple Watch at 400 Locations Across U.S. Later This Month
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The Kohls stores near me (affluent suburb) are filled with a mixture of people. I think that Walmart is more likely to have shoppers who don't want the AW than Kohls is and the AW is already at Walmart.
Kohls is just a department store that offers discounts that are actually not heavy discounts because they mark stuff up before they discount it. LOL.
That said, Kohl's cash is an incentive to buy there. It's easier to accumulate that Best Buy rewards (another thing you can use toward an AW).
In fact, the same people who shop at Best Buy likely shop or have shopped at Kohls if they are adult humans who live near a Kohls.
They have good deals on bedding, towels, etc.
Kohl's actually has some crazy discounts sometimes... hopefully the Apple Watch will qualify for these, if so it could end up being one of the cheapest places to buy one. That said, I haven't been to a Kohl's in years.
I guess the jewelry department could make sense but it doesn't seem like the store to buy tech stuff. It could be an attempt to get more moms to buy Apple Watch.
They also cut their initial orders dramatically and are spreading out distribution so as a result it appears there is a long wait when in reality that is only at Apple itself.
Many retailers that sell it are chock full of stock and then some.
Perhaps he/she wasn't the uneducated one. You're welcome, and I won't even charge for the schooling.
Dunno about the moms thing, but Apple's competitors are already in these mass market stores, so they have to decide if they are going to concede whatever demographic segment is represented by them. Apple can hardly afford to turn their back on any market. The argument against them selling in stores such as Kohl's seems to be nothing more than snobbery.
No current "sellers" have any watches to actually sell but yet they are adding another retailer to "sell" watches that aren't in stock anywhere.
I am so confused with Apple right now.
I am so confused with Apple right now.
The reason why the Apple Watch doesn't sell well is because it's a $250+ fashion accessory. And it's not a very good looking one at that either lol.
I bought mine because I wanted one. Frankly I don't care where they sell them. They could sell them at big lots and that would be awesome!
People who get too concerned over where their stuff is sold are usually not very affluent anyway.
The only thing I don't like to buy at cheap stores is furniture. It tends to be made of mdf and I don't like how it looks
I bought mine because I wanted one. Frankly I don't care where they sell them. They could sell them at big lots and that would be awesome!
People who get too concerned over where their stuff is sold are usually not very affluent anyway.
The only thing I don't like to buy at cheap stores is furniture. It tends to be made of mdf and I don't like how it looks
These days all department stores are discounters. Look at Macy's and JC Penney. Heck, even Nordstrom has sales about every month now. It used to be Nordstrom had only 2 sales a year.
Kohl's is a UNITED STATES ONLY company, so only the UNITED STATES market matters in this particular discussion.
Please get back ON TOPIC, not off.
Yep, and I basically said the same thing regarding walmat. Nothing says premium brand then being sold at walmat
Lol, goodbye Macy's, hello Kohls.
Kohl's will begin selling the Apple Watch at 400 of its 1,100 stores across the United States on November 15 as a way to boost its activewear business (via Fortune). Apple's partnership with the retail chain is said to help the Cupertino company reach into areas of the country that don't have Apple Stores or official Apple resellers with Apple Watches, as well as "reach a more modest-income shopper and a wider-ranging clientele."
In total, Kohl's locations will stock 10 different Apple Watch models, but the company didn't go into specifics about which. In the retailer's Black Friday ad, the Apple Watch Series 2 in Space Gray with Black Sport band and Series 1 in Rose Gold with Pink Sand Sport Band are both advertised.
Within the store itself, the Apple Watches will be displayed on stands that measure four feet tall, and the Kohl's staff will be educated on the devices to help customers in purchasing an Apple Watch, which Kohl's sees less like an electronic device and more "as an active and wellness device."
On Black Friday, customers will be able to receive Kohl's Cash when purchasing an Apple Watch: $105 for a Series 2 and $75 for a Series 1. The retailer hopes that its introduction of the Apple Watch goes over as well as its profits for selling FitBit devices, which is now "a $100-million-a-year business" for Kohl's.
In September, Macy's announced that it would be the first United States department store to begin selling Apple Watch when the device launched that month. The new Kohl's deal of 400 retail locations is much larger than Macy's, which began selling Apple Watch in 180 of its stores in September.
Article Link: Kohl's Will Begin Selling Apple Watch at 400 Locations Across U.S. Later This Month
Yep, and I basically said the same thing regarding walmat. Nothing says premium brand then being sold at walmat
Come on now. What's not premium about going to a place to buy a 24-can Schmidts Sports pack, sweatshop-made underware and an Apple watch?
Wow. Way to remove the luxury perception.
The apple watch isn't luxury.
Do you think any middle class kid can afford luxury? hardly.
Will this help Kohl's? Not sure, but in light of this quote: "areas of the country that don't have Apple Stores or official Apple resellers with Apple Watches, as well as reach a more modest-income shopper and a wider-ranging clientele", it's an excellent move for Apple to try to expand adoption of the Watch in the face of now apparently disappointing sales figures.
And KC might be the incentive that makes the difference between a sale or no sale for a fence-sitter.