As anyone who reads many of my threads know, I'm neither Apple "is always right in all things" fan nor ("they are always wrong") hater/troll... but simply a consumer who posts what I actually think vs. doing free PR/Sales work/defending or seemingly existing to only stir the pot. Here's my take on Vpro...
All of the tech companies are trying to solve a tangible problem: how to deliver bigger screens "on the go." Some are experimenting with physical options like folds/rolls and others are trying to virtualize that part of things since "the rest" of a physical device doesn't need to scale larger to match a scaled screen size.
Vpro and similar are consistently one smallish size and always the same weight... while delivering any size screen when on the go. That's the very big, very useful solution for all those "what problem does it solve?" people.
I do not foresee phones with even 8" screens (but maybe the bricks will grow to that). Laptops become just too heavy if built much larger than they are now (can you picture yourself with a MB 24"? MB 30"? Bigger?)
I do the bulk of my computing work on a 40" ultra-wide screen. But when I hit the road, that thing can't go with me... so I downscale to 16" or smaller screens... and immediately feel the tremendous constraints of that. Productivity plummets when the work canvas goes small.
Folds/Rolls/Virtual all attempt to solve THAT problem: let us have any size canvas to do our computing without making someone like me try to fit that ultra-wide physical screen into my travel bag (somehow). Vpro's great advantage vs. fold/roll options is that it delivers ANY size (screen(s)) without scaling up weight or physical size with screen size. For that alone, I think VR is best answer for those- like me- who desire bigger screens on the go.
ASD with stand option has readily sold at upwards of $2K/pop. That's a screen likely to be parked in one spot for its useful life. No one is probably trying to carry it with them to use as a mobile screen everywhere. It's certainly not getting used on the plane ride, etc. Vpro lets that screen- along with any other size screen or screens- go with its owner. It is upwards of a theater-size screen that can fit in the travel bag. No other concept does that.
- "But I already have a big TV..." and it probably never moves from the 1 spot you have it.
- "I would rather buy a MB" then you probably don't feel the great constraint of working within a 13"-16" screen size... and my guess is that anyone considering a Vpro already own a MB. If not then yes, they probably need a Mac first.
- "I don't see any use case" Reread the above: an ANY SIZE SCREEN WITH YOU WHEREVER YOU GO has many very tangible uses... superior to a tiny-size phone or tablet screen or even a 16" laptop screen.
What are some "easy" things Apple do to make it more appealing?
- Make it cellular so that the approx. $1000 subsidy could be applied, instantly altering the perceived price from $3499 to 2499*... just like iPhone pricing is psychologically altered from $1000+ to free*.
- Offer a virtual iPhone "latest" app to take advantage of the cellular so that one can then opt to buy Vpro instead of multiple iPhones over the life of device. It's easy for even 2 iPhones to hit $2499. Some may be able to make a virtual "the precious" stand in for an actual one. There's already a working iPhone simulator app. Put an iPhone-VR in a cellular-capable Vpro.
- Allocate an AppleTV+ type budget and dedicated human talent towards the content and app side of things for Vpro. I don't think this can be a "build it and they will come" thing. I see this more like game consoles where the dazzling "games" need to be rolling out every month available exclusively for Vpro. "Simple" ideas mostly leaning on spending money: NFL-ST-VR, NCAA-F-VR, NCAA-B-VR, MLB-VR, NHL-VR, NBA-VR, Broadway Shows-VR, Live Concerts-VR, Cirque-VR, Olympics-VR, etc. Vpro "content" is king. Apple may have to drive much more of it directly or via subsidy money to third parties to better establish it.
- Develop a Personas PRO offering that fully models each person so they have more than just a chunk of their "front" (view) to wash out the "ghosts"/phantom nature of it. I envision a 3D scanner "booth" in Apple stores like the old photo booths. Step in, follow instructions to create your pro model, then it transfers to your Vpro or to iCloud to then transfer on to Vpro. Persona PRO then takes over as your persona in all persona things and you no longer look like a phantom. Make Personas look much more like the actual person.
- For the alt-laptop use, do what people are already doing: build an Vpro accessory Mac that is basically the bottom half of a MB... maybe with a bigger battery which can then power BOTH Mac AND the Vpro but also directly feed the computing view up the same cable too. If Mac is rendering the view, Vpro could deliver the multi-screen or super size screen(s) experience some want when using it in this way.
- Make Vpro cable of being a Mac "on our heads" instead of only an iPad. It plug bluetooth keyboard and pad/mouse and one has an any-size screen Mac anywhere they happen to be. To paraphrase a line from Jobs: an iPhone, an iPad and a Mac. The market readily spends much more than $3K to buy those 3 products in their traditional forms. If some can make virtualized versions of those work, $2499* can seem to be a relatively LOW price instead of high one.
- Use finance gimmick to alter the cost perception. If $3499, offer 36 months, 0% financing to shift the perception from $3499 to "free*". If $2499*, shift the perception to "free*" too... exactly as it is done with iPhone now.
Is there more than these ideas? Of course, there are PLENTY more that could be done with the ability to show eyes anything as if it is what we are actually seeing. The above list is just quite accessible things that Apple could easily do, mostly be opting to spend some of the cash laying around doing nothing and rolling out a tweaked model with a few new capabilities.
I hope Apple keeps evolving this product. I like "any size" screen targets vs. limited sizes that come with fold/roll ideas. And any size screen wherever one goes without weight & size scaling up to facilitate it seems preferable to ever-heavier & bulkier fold/roll devices to me.