I get what you are saying, but yes, in general AVERAGE buyer, not the 0,1%, that follows industry news and mobile trends, are just bored from seeing the same thing again and again from Apple in terms of iPhones. As the years of the same thing goes by, heck, why not try something else, just to freshen up daily life. Just for fun. Not that iOS or iPhones are bad, it’s just stale and boring. For AVERAGE person!!That is majority of buyers!! Not the guy, that can quote camera focus specs and differences between iPhone X and XS chip architecture.