Why? Because this is supposed to be a lot of devices? It's not a lot of devices. It's half a billion in revenue which maybe recoups a portion of what Apple has spent on R&D for this device over the last 5 years. It also represents a huge chunk of the people who are even interested in it to begin with, which is really not much. I anticipated Apple to sell 1-2 million of these in the first year if the product was attractive at all to the Apple loyalist. But a huge chunk of those would be pre-ordering after having half a year to prepare for it. Less than 200,000 pre-orders is a big disappointment. They might sell 300,000 units all year. That basically covers just the people with money who plan to review it, destroy it, or anything else for attention.